Gen Z Expert Reveals Why This Generation’s Seeming Contradictions Make Complete Sense
Retail TouchPoints
OCTOBER 5, 2021
Hana Ben-Shabat, Founder of Gen Z Planet and author of the book Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce , noted that while companies have a lot of preconceived notions about this cohort, they often miss the bigger picture. Onboarding today requires so much more.
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