Long B2C Sales Cycle? Use Content to Power Marketing
Optimizely
NOVEMBER 1, 2018
Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? You likely just picked up a new toothbrush when you were standing in line at the store. Use content marketing throughout long B2C sales cycles. Probably not.
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