Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Here is an example of nice branded shipping confirmation : 3.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. Site visitors who have viewed specific product detail pages on your site.

Customer 334

Customer B2C Customer Data Improvements 334

Optimizely

AUGUST 31, 2018

With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers.

Customer Loyalty 150

Customer Loyalty B2C Arts eCommerce 150

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Retail TouchPoints

OCTOBER 5, 2021

By enabling customers to message in-store associates while they shop online, conversational commerce gives customers an enhanced customer service experience and the confidence they need to buy online. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected.

Omnichannel 233

Omnichannel Customer Loyalty B2C B2B 233

Wiser

OCTOBER 11, 2023

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. For example, Amazon and eBay. An example would be a software company selling business tools to other companies. An example would be a freelancer selling their skills to businesses.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Retail TouchPoints

AUGUST 7, 2023

While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. T-Mobile, for example, offers Netflix along with connectivity services, all in one bill.

Subscription 211

Subscription B2B Mobile Customer Experience 211

GetElastic

MAY 13, 2019

For example, now buyers can research products before reaching out to traditional channels. B2B ecommerce experiences must be aware of and support a wide array of personas that simply don’t exist in the B2C world. Transform B2B commerce using proven B2C principles. This means the clock is ticking for B2B firms.

B2B 151

B2B B2C Channel Customer Loyalty 151

Optimizely

APRIL 25, 2019

Who are my most loyal customers? The first step in understanding customer loyalty is gathering and unifying all of the historical data you have on your customers’ shopping habits to identify who is truly your most loyal customers. However, customer loyalty looks different for each brand.

Customer 150

Customer B2C Customer Loyalty Social Media 150

Optimizely

NOVEMBER 23, 2017

As a B2C marketer, this should worry you. By immediately offering a discount to new customers, you devalue your products, hurt your margins, and condition buyers to expect a discount every time they buy. This example from Wanderlust & Co takes the FOMO literally and makes sure that their buyers feel part of an exclusive community.

Shipping Costs 150

Shipping Costs B2C Travel Customer Loyalty 150

Optimizely

FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. As a B2C marketer, I’m sure the possibilities are immediately obvious. Learn from your failures.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. How does B2B ecommerce differ from B2C ecommerce? If you have an online store, you’re already familiar with both sides of the B2C ecommerce relationship.

B2B 90

B2B eCommerce B2C Merchant Services 90

Kissmetrics

OCTOBER 5, 2020

You want to use social media to plant the seeds of interest and encourage potential customers to enter your sales funnel. For example, you can gather email subscribers from social media by posting your best gated content as ads. This boosts customer loyalty and makes people feel more of an affinity with your brand.

Social Media 363

Social Media B2B Document Information 363

ESW

MAY 17, 2023

Brands in the consumer electronics space that consumerise B2B experiences not only grow business, but also increase customer loyalty, lifetime customer value and overall brand success. In contrast, corporate customers have different needs and processes.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Optimizely

FEBRUARY 14, 2019

While we’ve talked at length about getting to know who your customers are based on everything from data to surveys , your product category can also give you a concrete idea from the outset. We did an in-depth analysis of customer behavior across hundreds of B2C brands and found two types of customers pop up again and again.

Jewelry 186

Jewelry Sporting Goods B2C Electronics 186

Retail TouchPoints

JUNE 7, 2023

These are more than fancy gadgets; they are innovative systems that provide a glimpse of a new “embodied” online retail environment — one where brands provide digital customers with multisensory spatial experiences like those observed in brick-and-mortar stores. augmented reality) to fully virtual (e.g. virtual reality). .”

Technology 257

Technology Retail Customer Experience Presentation 257

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. Your customers may take fewer or more steps, depending on your product and market.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

GetElastic

DECEMBER 9, 2020

Mobile self-checkout and curbside pickup are just a couple of examples of recent contactless shopping trends that have become the norm. This makes it more important than ever for both B2B and B2C businesses to invest in digital commerce and diversify their go-to-market strategies. Enterprise Marketplaces.

Payment Services 113

Payment Services Payments B2B B2C 113

365 Retail

MARCH 8, 2023

Market research firm Forrester predicts a fifth of B2C brands in China will use digital idols to improve consumers’ shopping experiences in 2023. Burberry, for example, created a private digital salon for coat shopping on Tmall Luxury Pavilion, Alibaba’s luxury marketplace. AI-idols are set to become more commonplace in the year ahead.

eCommerce 73

eCommerce Outdoor eCommerce Marketing Hobbies 73

Optimizely

MARCH 14, 2019

Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand.

eCommerce 210

eCommerce Blog Article Games 210

GetElastic

NOVEMBER 19, 2019

However, a loyalty program must be valuable to the customer to win loyalty. Hence, the need to define your B2B loyalty program. What makes a great loyalty program great? Differences Between B2B and B2C Loyalty Programs. B2C loyalty programs are suitable for engaging, retaining and rewarding consumers.

B2B 104

B2B Payment Services B2C Payments 104

Optimizely

JUNE 20, 2019

For example, if a customer browsed jeans, you can send a recommendation email with a similar, but higher value jean brand. Customers interact with your brand in many different ways — not just on your ecommerce stores. Put in their basket then abandoned shopping cart. Abandoned cart during the checkout process.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Optimizely

AUGUST 28, 2018

As a marketer, you can’t just assume that every customer wants to hear from you all the time. On specific occasions, you need to leave your customers alone. The strongest example is when your buyers have an open support ticket. In ecommerce and B2C marketing, everything feeds into the brand experience and reputation.

Customer Loyalty 210

Customer Loyalty Improvements Customer Social Media 210

Optimizely

FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. For example, integrations can streamline software access.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

Ecommerce Platforms

SEPTEMBER 16, 2019

The Keyword planner helps you make good strides for your B2C website. The Oberlo app, for example, allows you to sync products together with their descriptions and variants to your Shopify store. For B2C setups, you can never go wrong with it's blogging functionality. Customer Loyalty Program. That simple.

eCommerce 172

eCommerce Merchant Services Payment Services Shipping Costs 172

GetElastic

NOVEMBER 8, 2019

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Reward loyalty. You don’t need to implement all of these but adopt those that make sense for your customers and business model.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

Optimizely

OCTOBER 3, 2017

For example, many B2C marketers used to rely on flash sales or coupon expirations to create a sense of FOMO. Unfortunately, your customers may have realized that same sale offers come up again and again and stopped responding. . Push can encourage customers to make the next purchase right now — not tomorrow or next week.

Customer Loyalty 246

Customer Loyalty Customer B2C eCommerce Marketing 246

ROI Revolution

MARCH 12, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. For example, latex-free gloves that claimed to “prevent coronavirus, flu, and pneumonia” as well as plastic face masks that claimed to “isolate saliva-carrying viruses” had to be removed.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. The buying journey for B2B sales is still longer than a B2C transaction. Ahrefs is an excellent example of this.

B2B 148

B2B eCommerce Payment Services SEO 148

Omnisend

JANUARY 8, 2024

You can send post-purchase emails and drip campaigns based on customer data and behavior. These timely emails make customers feel valued, understood, and appreciated. It also sets the tone for a strong and lasting relationship Birthday and anniversary series : Celebrate the customer’s special occasions.

Customer 88

Customer Customer Retention Social Media X-cart 88

GetElastic

MARCH 5, 2019

For instance, if you want create buzz for your brand, make sure your pop-up surprises and delights customers. Why not offer free product giveaways, competitions, or launch a customer loyalty program? For example, for two consecutive years Amazon ran a Black Friday tie-in pop-up shop dubbed the ‘Home of Black Friday’.

Small Business Retail 111

Small Business Retail Customer Loyalty Workshop Shopping Carts 111

Kibo

JUNE 18, 2014

Charming Charlie, for instance, now shelves products by color to improve customer convenience. Retail giant Macy’s, for example, has added life-sized digital displays with interactive touch-screens to its stores, allowing customers to find the products they want more quickly and easily.

Channel 62

Channel Retail B2B B2C 62

Omnisend

MAY 14, 2021

Simply put, the ecommerce customer journey is the actions that people take at each stage of the customer lifecycle. For example, a prospective customer is introduced to your brand via a Google search and navigates to different pages on your website. Ecommerce prospects move through five stages of the customer journey.

eCommerce 78

eCommerce Customer Social Media Customer Retention 78

Optimizely

APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 186

B2C Customer Data Customer Marketing 186

FastSpring

APRIL 16, 2019

For B2B businesses, 9% of monthly recurring credit card transactions fail on average and, for B2C businesses, the number is closer to 14%. Research has shown that members of customer loyalty programs generate between 12 percent and 18 percent more revenue , meaning longer subscription times and less churn.

Subscription 66

Subscription Payment Services Payments Shipping Costs 66

Omnisend

MAY 3, 2021

It is a pricing strategy that aims to alter a customer’s perception of the value of a product or service in order to generate customer interest, increase customer loyalty, or increase the number of units sold. Trade Discounts : A merchant may offer discounts on products if a customer provides a similar product for trade.

Shipping Costs 78

Shipping Costs Merchant Services eCommerce Travel 78