Groove

JANUARY 19, 2022

All of the interactions that customers have with a brand from the beginning to end of their shopping journey determine whether they continue shopping on the site and, ultimately, make a purchase. That’s why it’s important to provide a frictionless shopping experience to prospective customers who are motivated to convert.

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately?

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Retail TouchPoints

AUGUST 24, 2023

And recent issues related to copyright infringement and generative AI may bring changes for the rules surrounding fair usage of images, text and other content used in consumer-facing advertising and retail. As a marketing leader with global experience, he excels at delivering prospects and customers for leading B2B and B2C brands.

Toys 239

Toys B2C Social Media Accessories 239

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. A few segments to try. Major benefits for marketers.

Customer 334

Customer B2C Customer Data Improvements 334

Groove

JULY 23, 2020

Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. for customer loyalty programs. BigCommerce reports that it costs 5 times less to retain existing customers than it does to acquire new ones.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Retail TouchPoints

AUGUST 7, 2023

While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. In the B2B space, you can pay a monthly fee for a PC, the software and other products.

Subscription 233

Subscription B2B Mobile Customer Experience 233

Wiser

OCTOBER 11, 2023

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. Key Features: Personalized marketing, direct interaction with customers, diverse product offerings. Cons: Intense competition, high customer acquisition costs, need for continuous innovation.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Korona

JANUARY 30, 2023

Inventory management, CRM, loyalty programs, accounting integration, transaction processing, and gift cards are all elements that you look for when shopping for a point of sale provider. And when they come back to the receipt, it also syncs all of their loyalty points and the purchases they’ve made in your store.

POS 52

POS Merchant Services Other Payment Services 52

GetElastic

MAY 13, 2019

B2B ecommerce experiences must be aware of and support a wide array of personas that simply don’t exist in the B2C world. On the other hand, a salesperson can review their digital dashboard including order history, product recommendations, the status of open orders, and requests for quote (RFQ).

B2B 151

B2B B2C Channel Customer Loyalty 151

Optimizely

APRIL 25, 2019

Who are my most loyal customers? The first step in understanding customer loyalty is gathering and unifying all of the historical data you have on your customers’ shopping habits to identify who is truly your most loyal customers. However, customer loyalty looks different for each brand.

Customer 150

Customer B2C Customer Loyalty Social Media 150

Smile.io

MARCH 8, 2024

There are multiple platforms, such as, TikTok Shop, Amazon , and others, that offer a variety of immersive online shopping experiences.  Loyalty & Reward Program Insights from Smile.io Loyalty & Reward Program Insights from Smile.io billion in 2022 and is forecasted to reach $2,880.3 billion by 2028.

Social Media 71

Social Media Customer Loyalty Customer Retention eCommerce 71

Retail TouchPoints

JUNE 7, 2023

These are more than fancy gadgets; they are innovative systems that provide a glimpse of a new “embodied” online retail environment — one where brands provide digital customers with multisensory spatial experiences like those observed in brick-and-mortar stores. in other senses. augmented reality) to fully virtual (e.g. in press).

Technology 273

Technology Retail Customer Experience Presentation 273

Optimizely

AUGUST 9, 2018

The challenge is how to convey that understanding of what your product does to the consumer on the other side of the keyboard.” For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. As a B2C marketer, I’m sure the possibilities are immediately obvious. Learn from your failures.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

GetElastic

DECEMBER 9, 2020

This makes it more important than ever for both B2B and B2C businesses to invest in digital commerce and diversify their go-to-market strategies. Many of these channels cater to B2C companies however, so it’s important you evaluate what solutions and channels will be the best fit for your business. Enterprise Marketplaces.

Payment Services 113

Payment Services Payments B2B B2C 113

RTP blog

APRIL 9, 2018

And it’s these capabilities that Nordstrom, and other industry leading retailers, will continue to double down on to meet consumers’ rising expectations. These investments speak to Nordstrom’s commitment of providing superior service through the omnichannel and personalization capabilities these technologies bring to the table.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

ESW

MAY 17, 2023

Brands in the consumer electronics space that consumerise B2B experiences not only grow business, but also increase customer loyalty, lifetime customer value and overall brand success. A good B2B ecommerce experience allows the seller to provide customers with a more streamlined, efficient and cost-effective buying experience.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Optimizely

NOVEMBER 23, 2017

As a B2C marketer, this should worry you. By immediately offering a discount to new customers, you devalue your products, hurt your margins, and condition buyers to expect a discount every time they buy. Customers can go back, look at the products they’ve considered, and make an informed choice. Earn rewards faster.

Shipping Costs 150

Shipping Costs B2C Travel Customer Loyalty 150

Groove

FEBRUARY 2, 2022

Paid media advertising is extremely beneficial for B2C and B2B businesses as there are many advertising formats and options available on social platforms. Facebook, Instagram, TikTok and LinkedIn are a few social platforms that are proven to increase visibility and help your company convert new customers. Paid Social Advertising.

Customer 150

Customer Customer Retention Merchant Services PPC 150

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. However, it is important that B2B organizations do not become trapped in a B2C personalization mindset.

B2B 146

B2B eCommerce Customer SEO 146

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. How does B2B ecommerce differ from B2C ecommerce? If you have an online store, you’re already familiar with both sides of the B2C ecommerce relationship.

B2B 90

B2B eCommerce B2C Merchant Services 90

GetElastic

NOVEMBER 19, 2019

However, a loyalty program must be valuable to the customer to win loyalty. Hence, the need to define your B2B loyalty program. What makes a great loyalty program great? Differences Between B2B and B2C Loyalty Programs. B2C loyalty programs are suitable for engaging, retaining and rewarding consumers.

B2B 104

B2B Payment Services B2C Payments 104

GetElastic

DECEMBER 1, 2021

By deploying subscription services, it puts brands in an ideal position to drive predictable and sustained revenue, while also generating increased customer loyalty with more affordable buying options. So as you can see, the two are indeed not the same, but are actually complementary to each other.

Subscription 148

Subscription Payment Services Payments eCommerce 148

Forrester eCommerce

AUGUST 11, 2021

Our first deep dive was into promotions and offer management tools, which we define as: Software that helps businesses personalize, distribute, automate, and track promotions, incentives, and other offers across digital and physical touchpoints. We included […].

Management 427

Management Other Customer Loyalty Customer Experience 427

365 Retail

MARCH 8, 2023

Market research firm Forrester predicts a fifth of B2C brands in China will use digital idols to improve consumers’ shopping experiences in 2023. AI-idols are set to become more commonplace in the year ahead. Tech advances have increased engagement by allowing virtual influencers to appear in livestreams alongside real people.

eCommerce 73

eCommerce Outdoor eCommerce Marketing Hobbies 73

GetElastic

NOVEMBER 8, 2019

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Reward loyalty. Instant chat Chatbots Email Telephone FAQs, Tutorials, and other useful content. Solicit feedback.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

Ecommerce Platforms

SEPTEMBER 16, 2019

It integrates with your sales channel ( Shopify , Volusion , WooCommerce , and others) via a Google ID. The Keyword planner, on the other side, gives you a projection report of high ranking keyphrases. The Keyword planner, on the other side, gives you a projection report of high ranking keyphrases. The list is actually endless.

eCommerce 172

eCommerce Merchant Services Payment Services Shipping Costs 172

Forrester eCommerce

SEPTEMBER 16, 2020

By April of this year, an astounding 62% of US online adults had performed some kind of online transaction for the first time as a direct result of the COVID-19 pandemic — many began ordering products online for delivery, others experimented with digital payments or started banking online, and some opted to receive medical advice […].

Consumer 488

Consumer Banking Other Customer Loyalty 488

GetElastic

OCTOBER 21, 2022

Chou is a contributing author to EcommerceFuel, Sumo, Social Media Examiner, and a few others, and has a great Twitter account to keep up with. Anil Aggarwal: Founder, Chairman & CEO of Personatech , Founder of Shoptalk, Retail Meetup, and Several other Companies. itok=NKOQLXM0","video_url":"[link] Video (Responsive)."]}.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

Optimizely

FEBRUARY 14, 2019

While we’ve talked at length about getting to know who your customers are based on everything from data to surveys , your product category can also give you a concrete idea from the outset. We did an in-depth analysis of customer behavior across hundreds of B2C brands and found two types of customers pop up again and again.

Jewelry 186

Jewelry Sporting Goods B2C Electronics 186

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. Targeted selling: if a business is selling to other businesses that they would typically target offline. For these companies, the change to a B2B sales model means moving their customers to make their purchases online.

B2B 148

B2B eCommerce Payment Services SEO 148

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. That’s more than 6 times the value of B2C ecommerce. There are a lot of factors that overlap between B2C and B2B selling. trillion (as of 2019). Oracle NetSuite.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

ROI Revolution

MARCH 12, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. In other words, your product’s ranking for its most important key words drops significantly and will thus show up much lower in search results. And the stock market has become increasingly volatile.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

Kibo

JULY 2, 2014

Other causes for abandonment? B2B Ecommerce Webinar On-Demand Webinar: Maximize Your Commerce Technology to Build Customer Loyalty with Kibo and Guest Emily Pfeiffer Learn how to leverage your commerce platform and order management system to build customer loyalty with Kibo and guest Forrester.

Shipping Costs 62

Shipping Costs B2C B2B Shopping Carts 62

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. Your customers may take fewer or more steps, depending on your product and market.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. Customer service data like open tickets or resolved issues.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

Omnisend

JANUARY 8, 2024

Image via Statista Businesses can solve these challenges by learning to increase their repeat customers. Convincing an existing customer to buy is typically more cost-effective than generating new leads. You can send post-purchase emails and drip campaigns based on customer data and behavior.

Customer 88

Customer Customer Retention Social Media X-cart 88