Building a Digital Experience Platform for Modern Commerce: 5 Must-Have Pillars
GetElastic
FEBRUARY 1, 2018
In experience-driven commerce , the conversation between a company and a customer is fluid, moving from one touchpoint to another seamlessly. This is what defines modern commerce: a consistent brand experience that recognizes and addresses individuals on a personal basis with 1:1 pricing, product, and promotions. Content management.
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