The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024
Retail TouchPoints
OCTOBER 25, 2023
The influencer field has capitalized on this phenomenon for decades and often draws major celebrities like the Kardashians and their legions of followers to mind. However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of.
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