Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions
Retail TouchPoints
APRIL 27, 2023
As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.
Let's personalize your content