Remove instagram-shopping
article thumbnail

Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

article thumbnail

Meta Rolls Out New AI-Powered Ad Tools

Retail TouchPoints

Meta advertisers now have access to tools providing new ways to optimize budgets for seasonal demand, the ability to target distinct audiences within the AI-powered Advantage+ shopping campaigns and expanded access to tools that help drive purchases directly on Facebook and Instagram.

Magento 298
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Instagram Marketing Tips: 10 Ways To Boost Your Social Media Strategy

Groove

Though Instagram may seem like a feed of endless photos, it's really one of the most powerful social media platforms out there for eCommerce brands. Instagram Marketing Tips To Drive Traffic & Conversions. Keep the following in mind when building your brand on Instagram: Set up a business profile. Use Instagram Shopping.

article thumbnail

Shopify Marketing Strategies: 6 Proven Strategies

Groove

Use internal links to help add structure and order to your shop. Make use of built-in shop features on platforms like Instagram and Facebook to streamline the buying process for interested shoppers. Create an ongoing content production strategy that serves both your customers and your goals for your shop.

Shopify 386
article thumbnail

Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features

Retail TouchPoints

Fresh off its rebrand , Meta has introduced a series of new tools to make shopping and buying easier on its flagship platforms Facebook and Instagram. billion people using Facebook Groups every month, today we’re introducing new ways to shop in Groups and get inspiration from friends and creators you trust on Facebook.”.

article thumbnail

How to Build an E-commerce Brand Using Instagram When You Have No Followers

Kissmetrics

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. Why Is Instagram a Powerful E-Commerce Tool? 10 Ways to Grow an E-Commerce Brand on Instagram. Don’t worry.

eCommerce 362
article thumbnail

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

Retail TouchPoints

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.