ROI Revolution

JULY 11, 2022

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. And optimizing your content is paramount to your brand’s success. Why is content marketing important? When it comes to content marketing, knowing your audience is crucial.

Blog 158

Blog White Paper SEO Marketing 158

Groove

APRIL 18, 2024

What is enterprise resource planning (ERP)? Some say that it’s the secret to becoming a successful eCommerce brand. It also allows for personalized marketing and better customer service. Data should include products, customers, previously filled orders, store credits, gift cards, certificates, pages and blogs.

Shopify 393

Shopify Payment Services Shipping Costs Order Fulfillment 393

Dynamic Action

DECEMBER 28, 2022

Many of these insights can be found each week on our blog and Inside Retail, EDITED’s Award-winning podcast. The entire industry felt headwinds that impacted the day to day operations of both new and legacy brands. Here are the most read blogs and listened to podcasts for 2022! Read More 2.

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Blog Outdoor Games SEO 62

Groove

MARCH 6, 2024

While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. However, a choice that isn’t the right fit can make it hard for your brand to reach its full potential.

Social Media 370

Social Media Customer Data Shopify Magento 370

Kissmetrics

AUGUST 11, 2021

They have no money, but they have to do marketing. What can they do? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful.

Marketing 325

Marketing Social Media Webinar Web Design 325

Groove

APRIL 19, 2024

You're looking for advanced marketing and SEO tools. BigCommerce has a larger scope of built-in marketing and SEO functionalities, which allow you to create targeted marketing campaigns and improve organic search ranking. Migrate Shopify to Bigcommerce: Is it Right For You?

BigCommerce 395

BigCommerce Shopify Payment Services SEO 395

CPC Strategy

NOVEMBER 19, 2018

Direct marketing — also called direct response marketing — is a type of advertising in which businesses communicate directly with a select group. The post What is Direct Marketing? A Primer For Brands appeared first on Retail Performance Marketing Blog - CPC Strategy.

Marketing 50

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Retail TouchPoints

JUNE 7, 2023

In the wake of OpenAI’s explosion in popularity, every other ecommerce and marketing technology company appears to be hitting the market claiming to have an artificial intelligence solution. What Kinds of Claims will the FTC Possibly Penalize? What are some of the Established Use Cases for AI and ML in Ecommerce?

eCommerce 247

eCommerce Technology Supplies Blog 247

Kissmetrics

DECEMBER 16, 2021

This is on-trend with what we have seen in digital ad spend growth. What a waste of money! Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. That’s a lot of people!

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Kissmetrics

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. The difference between low-growth and high-growth businesses in any sector is marketing. 6 Marketing Tips for CPAs.

Marketing 351

Marketing SEO Blog Social Media 351

Groove

OCTOBER 2, 2023

In the realm of persuasive communication and digital marketing, the art of crafting captivating and influential copy has always been important. As a generative pre-trained transformer (GPT), it's built on the structure of GPT-4, making it a large language model that predicts the probability of what words might follow in a sequence.

Merchant Services 195

Merchant Services Social Media SEO Blog 195

Groove

OCTOBER 2, 2023

In the realm of persuasive communication and digital marketing, the art of crafting captivating and influential copy has always been important. As a generative pre-trained transformer (GPT), it's built on the structure of GPT-4, making it a large language model that predicts the probability of what words might follow in a sequence.

Merchant Services 195

Merchant Services eCommerce Social Media SEO 195

Kissmetrics

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Take my case for example.

Social Media 334

Social Media Blog Channel Events 334

Kissmetrics

DECEMBER 8, 2021

It’s easy to get lost in the trappings of a great site and lose focus on what makes it great. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. You always read their newest blogs and click through on their social posts or in their newsletters.

Social Media 285

Social Media SEO Blog Clothing 285

Retail TouchPoints

JUNE 8, 2023

Walmart already offers a number of in-store activations for advertisers, including TV walls, self-checkout ads and integrated marketing opportunities, and now the retailer is beta testing the addition of product demos and ad placements on Walmart Radio , the retailer’s in-store audio feed. While Amazon still dominates U.S.

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Demo Retail Omnichannel Marketing 264

lateshipment

OCTOBER 11, 2023

The holiday season is upon us and it’s time for brands to wipe the dust off the box, get in it and think outside of that box to bring in some quality holiday traffic. Holiday marketing could be very different from marketing throughout the year. And this season, we come bearing holiday marketing ideas. trillion dollars.

eCommerce 244

eCommerce Marketing Gifts Shipping 244

Kissmetrics

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. That’s exactly what Skincare by Alana did. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency.

Marketing 352

Marketing Social Media Improvements Events 352

Kissmetrics

APRIL 21, 2021

Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Part 1: What Is an Influencer?

Social Media 307

Social Media Clothing Recommendation Fashion 307

Kissmetrics

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

Marketing 311

Marketing Social Media Blog B2C 311

Retail TouchPoints

APRIL 3, 2024

Think of digital signage like a blog or social media page: It needs new content on a constant basis in order to maintain interest and drive engagement. The challenge is knowing what makes digital signage content truly relevant in the eyes of your customers. The same concept applies to digital signage.

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Social Media Events Accessories Point of Sale 276

Kissmetrics

NOVEMBER 1, 2021

Have you ever wondered: What do these terms really mean? In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels. What Do Content Creators Do? Content creators create content for blogs and social media platforms.

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Social Media Blog Marketing SEO 291

Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.”

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Magento Events BigCommerce Reference 298

Kissmetrics

DECEMBER 3, 2021

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. With more than 600 million active blogs on the market, the competition online has never been fiercer. Including an SME in one of your blog posts also increases their exposure.

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Social Media Blog White Paper SEO 271

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Marketing 363

Marketing PPC SEO Magazine 363

Kissmetrics

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. For example, “content marketing” may be your primary keyword.

Marketing 362

Marketing Social Media Blog Improvements 362

Kissmetrics

AUGUST 6, 2021

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Despite their importance, many brands fail to make their product’s features clear on their websites—and that could cause revenue to drop. What Is a Product Feature? What about a software product?

eCommerce 303

eCommerce Blog Information Customer 303

Kissmetrics

MAY 31, 2021

I thought I would let you into my mind, so you can see how I think of marketing. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. It’s a digital marketing agency where we help companies of all sizes grow. My company is NP Digital.

Marketing 363

Marketing Social Media SEO Channel 363

Kissmetrics

OCTOBER 27, 2021

What gives? It will tell you what is working and what you need to adjust to stay on track and meet your SEO goals. Without it, you won’t have a clear understanding of where you’re going, what you want to achieve, and measurable ROI. You have a thorough content promotion strategy. Yet, crickets.

SEO 347

SEO Social Media Blog Information 347

Kissmetrics

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Marketing 357

Marketing Social Media SEO Presentation 357

Kissmetrics

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. What Is E-commerce Marketing? E-commerce Marketing Vs. E-commerce Advertising.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Kissmetrics

JULY 18, 2017

Spearmint LOVE started off as a baby clothes blog less than five years ago. Founder Shari Lott had already built up a strong online presence with her popular mommy blog of a similar name, SpearmintBaby. Marketing” used to mean something. We feel really good about how we’re positioned in the market,” John said.

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Blog Clothing Multi-channel Shipping Costs 205

Retail TouchPoints

MAY 24, 2023

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. Kroger Makes Major Push to Expand Retail Media in Stores Kroger plans to add smart screens at 500 of its U.S.

Retail 244

Retail Omnichannel Technology Marketing 244

Kissmetrics

DECEMBER 21, 2021

The last thing you’d ever want to do is exclude a person or group of people through your marketing. Yet many marketers and writers have made this mistake. In this article, I’ll explain what inclusive content really means, why you need to be creating it, and how to do it in a meaningful way. What Does “Inclusive Content” Mean?

Article 277

Article Blog PPC Marketing 277

Kissmetrics

DECEMBER 23, 2020

What exactly is natural language processing? What do you need to know about it? What impact does it have on digital marketing? What Is Natural Language Processing (NLP)? While keywords are still highly valuable, search behavior is becoming more complex because we expect search engines to understand what we mean.

Marketing 363

Marketing eCommerce Social Media Technology 363

Retail TouchPoints

JULY 24, 2023

What works for you, likely doesn’t work for the next person. Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign.

Small Business Retail 233

Small Business Retail Marketing Retail Social Media 233

Ecommerce Platforms

NOVEMBER 17, 2022

It’s not because you’re doing something wrong, but rather, a natural part of the business process, where you inch closer to claiming your complete portion of the market. But what can you do after that? And occasionally, it means identifying the marketing, optimization, and advertising elements that you’ve neglected. Why is that?

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Kissmetrics

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies.

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Marketing eCommerce Social Media Cryptocurrencies 335