Store Growers

MAY 16, 2019

In the short time since its inception, they’ve managed to oust a 100-year-old competitor to become the market leader in the luggage space. The graph below from research by Rakuten shows that Samsonite has the biggest market share (US) when it comes to units sold, at about 8%. Away is close at 5%. Samsonite is second at 11%.

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Kissmetrics

FEBRUARY 10, 2021

Measuring and testing the success of your strategy helps you drive additional improvements and lets you know what’s working. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). They may find it through your PPC ads, in search results, or even through social media.

PPC 315

PPC Social Media Books Improvements 315

Kissmetrics

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

DECEMBER 14, 2021

Our growing team is dedicated to implementing innovative, adaptive, and data-driven digital marketing plans that help brands connect with their audience. There are approximately 20 to 30 success stories delivered every month for the different digital marketing services we offer, in the different countries we operate. The results?

Customer 208

Customer SEO Cryptocurrencies PPC 208

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

MARCH 20, 2018

They’re in a different world when it comes to marketing spend. We’ve helped companies with seven-figure marketing campaigns stay on top. This particular client maintains a small number of products, and they’re known for producing the best quality product in their market. How do we know? Breakdown of Their Campaign Budget.

eCommerce 148

eCommerce PPC Marketing SEO 148

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

PPC 88

PPC eCommerce Other Improvements 88

Inflow Insights

JUNE 21, 2021

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. But that’s not always the case. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Partner status gives your company access to a number of benefits, including the Google Partner badge that can be shown on your website and marketing materials.” Some PPC agencies rely on a pay-per-lead model. Here’s how you do it.

PPC 274

PPC Management Improvements Books 274

Shopping Signals

OCTOBER 26, 2016

Do you utilize your analytics data to make decisions about how to manage or improve your website? To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. Influencer Marketing. Key Takeaways.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

SEPTEMBER 13, 2021

In the digital marketing world, micro conversions are like the gas for your car. Digital marketers tend to focus on conversion rate, as well they should. If you don’t also look at your micro conversions, you’re missing out on highly useful data that can improve your macro conversions (a.k.a. purchases). Most importantly?

Marketing 109

Marketing Shopping Carts PPC Social Media 109

Inflow Insights

JANUARY 26, 2022

But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

DECEMBER 14, 2021

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. Paid search is a beast,” Todd Barrs, Skreened’s vice president of eCommerce and marketing told us. It has been updated for accuracy and modern practices. Skreened was no different.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Kissmetrics

OCTOBER 16, 2020

You see, neither the promises nor problems that come with Google AdWords can fully describe the dynamic mechanism of a marketing platform and how it works. That’s the number of small businesses that have already started using pay-per-click or PPC advertising to reach customers. Manage and Improve Quality Score.

PPC 246

PPC Improvements Management Social Media 246

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. Our digital marketing team frequently uses automated campaigns to expand traffic, boost awareness of our clients’ brands, and improve efficiency. We’ve already seen the proof. Target ROAS.

eCommerce 120

eCommerce PPC Recommendation Information 120

SellBrite

NOVEMBER 26, 2019

How to Improve Your Amazon Conversion Rate. Because there are multiple reasons something may or may not be converting, there are a number of steps you can take to improve your Amazon conversion rate. As proof, look at the following case study. Join Fulfillment By Amazon for Faster Shipping.

Improvements 97

Improvements Shipping Costs Shipping SEO 97

Kissmetrics

JULY 12, 2017

These things will improve your CRO efforts. I’ll give details in the points below, but basically, you want to show off the current methods used for improving conversion, how effective they are, and take the time to explain your strategy for more improvement. Even promises of improved revenue might not be enough.

Conversion Optimization 223

Conversion Optimization Improvements PPC Presentation 223

Kissmetrics

JULY 31, 2021

Based on the AIDA model, then, a traditional-style sales marketing funnel might look something like this: The problem? As a marketer, you must understand their behaviors, their personalities, and their needs to convert them into paying customers. Consider using PPC ads to increase traffic in the first instance.

Download 361

Download Social Media Subscription Customer 361

Algopix

AUGUST 14, 2023

FBA sellers wear multiple hats – from supply chain managers to marketers – and their reading choices should reflect these diverse responsibilities. Marketing and Branding : When working on branding and marketing efforts, opt for books that delve into consumer behavior, psychology, and effective marketing techniques.

Books 101

Books eCommerce Arts Webinar 101

ROI Revolution

JANUARY 27, 2022

If some translations on your site are worse than others, it may be time to focus on improving this content. This is why we rarely see drastic improvement in the organic space, and why thinking about the site quality as a whole is so important. Dive deeper into the power of PPC plus SEO in our Digital Search Duopoly White Paper.

SEO 78

SEO White Paper Shopify Mobile 78

Ecommerce Platforms

DECEMBER 20, 2021

Affiliate marketing is one of the best ways to make money online. To make money with affiliate marketing, all you need is to join an affiliate program from a merchant, and start promoting their products. Grovia is one of the best affiliate management services in the performance marketing industry.

Merchant Services 104

Merchant Services Management eCommerce Multi-channel 104

Inflow Insights

JULY 29, 2019

My goal was to build a $10 million eCommerce marketing agency — and build it fast. This prioritizes harmony between stakeholders, and sets out a “win-win-win” scenario whereby natural growth occurs as a side effect: This premise is very simple: By looking after our team, we will improve client results.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Kissmetrics

SEPTEMBER 14, 2017

A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. The value-offer of lead magnets are often pieces of content like: Case studies. The sixth step gets more into developing the relationship, an area where SEOptimer could improve. White Papers.

SEO 279

SEO White Paper Document Improvements 279

ROI Revolution

JULY 18, 2019

Paid search campaigns stand at the front lines of your digital marketing strategy, and having a general understanding of them can go a long way in bringing more profitable growth to your brand. Paid search is a digital marketing strategy in which advertisers host sponsored results near the top of a search engine results page (SERP).

PPC 68

PPC Mobile Internet Retail Marketing 68

BigCommerce

FEBRUARY 1, 2018

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. By setting up Google Analytics , you can find out which online marketing activities are driving traffic to your website. Improve your email marketing. More money.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. It’s clear that to succeed in the B2B market, making your product available online is a winning strategy.

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

JANUARY 12, 2021

In this case study, we’ll share how we took Vitrazza Glass Office Chair Mat’s Facebook Ad Account from spending $1,500 a month to $30,000+ a month profitably — at a lifetime 4.2X Utilize closed captioning or a text overlay to improve view rates. So, Vitrazza turned to the deep blue ocean that is influencer marketing.

Events 154

Events Consumer eCommerce Gifts 154

VTNS Solutions

JUNE 9, 2019

Digital marketing is complicated. Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools. Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools.

Marketing 28

Marketing Conversion Optimization SEO Social Media 28

Inflow Insights

JULY 8, 2019

Then you’ll want to apply the actionable tips here to your marketing campaigns. The challenge for eCommerce stores is figuring out how to track ROAS accurately without knowing what ads or other marketing sources their calls are attributed to. A good marketing strategy relies on accurate reports. Why Integrate PPC Call Tracking?

PPC 61

PPC eCommerce Multi-channel SEO 61

Ecommerce Platforms

MAY 2, 2018

Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. Nerd Marketing Ecommerce Podcast.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Groove

MARCH 23, 2020

If you're an inbound marketer, you're probably developing new inbound marketing campaigns often. The next time you catch yourself overwhelmed with inbound marketing , take a moment to look at this article to better set your campaign up for success. 5 Stages Of Running An Inbound Marketing Campaign. Case studies.

Marketing 195

Marketing Social Media PPC Webinar 195