Kibo

MAY 15, 2020

Personalized marketing is a strategy by which marketers leverage data and analytics to deliver personal experiences to customers and prospects. The goal of personalized marketing is to communicate with users on an individual level and to speak directly to their interests. The Importance of Personalized Marketing.

Marketing 62

Marketing Recommendation Information Customer Experience 62

Retail TouchPoints

JUNE 9, 2023

When a retailer fails, it’s often tempting to blame the most recent set of executives and the actions they took, or didn’t take, that hastened the company’s demise. The retailer opened its first store, named Bed ‘n Bath, in Springfield, N.J. What went wrong? Why couldn’t they fix it?

Department Stores 224

Department Stores Consumer Accessories Apparel 224

Ecommerce Platforms

OCTOBER 26, 2021

BetterCommerce provides users with features required for sales management, purchasing, merchandising, inventory, customer marketing and experience, operations, and logistics. BetterCommerce was founded in 2015 and focuses on building headless tech solutions for mid-market retailers and brands. BetterCommerce Review: Overview.

Payment Services 232

Payment Services Shipping Costs Multi-channel Payments 232

lateshipment

MAY 28, 2020

Ironically, new businesses also have the least leverage over shipping since your delivery volumes are still not high enough to make you a priority customer for your shipping company. How would you feel if you were affected by any of the following situations? Critical medicines being delivered late. Now put your customer in the same situation.

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

Smile.io

NOVEMBER 17, 2022

How to Grow Your Small Business with Loyalty Marketing Find out what loyalty marketing is, what it can help you achieve, and how to implement customer loyalty marketing in your small business. How to build loyalty on Small Business Saturday Implement a loyalty program. Omnichannel = more options to make a purchase.

Small Business Retail 81

Small Business Retail Social Media Omnichannel Customer Loyalty 81

UpSellIt

AUGUST 3, 2023

This process helps retailers understand their customers better and allows them to tailor their marketing, product offerings, and communication to cater to the specific needs and interests of each segment. Behavior: Browsing habits, engagement with marketing campaigns, funnel stage, etc. What is Ecommerce Segmentation?

eCommerce 107

eCommerce Recommendation Accessories Customer Loyalty 107

BigCommerce

DECEMBER 5, 2017

It is the cost spent on acquiring new customers (marketing expenses) divided by the number of customers acquired for that given period. . How is a sinking ship different from a failing ecommerce site? At least the captain can go down with their ship! You can’t – so you better do everything in your power to keep the customers coming.

Customer 381

Customer Live Chat Social Media BigCommerce 381

Kibo

JANUARY 28, 2021

A/B testing is the method of creating two or more versions of creative or content on a website, email, app, or other digital channel to compare how your audience responds to each version. Since then, it has become the domain of many marketers. Most marketers focus on improving one of a few different key performance indicators (KPIs).

Reference 62

Reference Improvements Channel Presentation 62

BigCommerce

SEPTEMBER 21, 2018

You’ve probably heard the term affiliate marketing thrown around, but with all of the different digital marketing tactics out there, it may seem a bit confusing or get lost in the shuffle. Then you’ll want to learn more about affiliate marketing. First, let’s define exactly what this form of performance-based marketing is.

eCommerce 344

eCommerce Customer Retention Payments Management 344

SellBrite

NOVEMBER 1, 2019

million eCommerce companies in the USA and Canada, all battling to win holiday spend, brand awareness, existing shoppers, and new customers. While online retailers roll up their sleeves, brace their profits, and mark down their price tags, you might be wondering if there’s a better way to win holiday spend this season. Brand awareness.

Shipping Costs 100

Shipping Costs Multi-channel Shopify Fulfillment 100

Smile.io

FEBRUARY 1, 2023

If you’re wondering how to be an ally for the Black community this February, shopping from Black-owned businesses is a great place to start. Not only are you supporting a small business owner’s dream, but by shopping from Black-owned stores you are directly and sustainably supporting a community of entrepreneurs.

Food and Beverages 129

Food and Beverages Beauty and Health Gifts Accessories 129

lateshipment

APRIL 25, 2022

AI business intelligence systems foresee industry movements and make proactive changes to a company’s marketing, merchandising, and business strategies by mining insights from the marketplace, customer, and competition data. AI may be able to track data from online channels, enabling better e-commerce activities.

Retail 130

Retail eCommerce Technology Improvements 130

BigCommerce

JUNE 8, 2017

You’ve got a killer product, nailed down your marketing strategy, and are finally getting in front of customers. While product-market fit and user acquisition are undoubtedly crucial to your business, ecommerce fulfillment is the engine that keeps your car running. That’s it, right? Not so fast. Order management. Let’s dive in.

Drop Ship 417

Drop Ship Shipping Costs Fulfillment Shipping 417

Kissmetrics

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. And that insane average return on investment is one of many email marketing statistics that have held true for years now. Yes, just good old email.

Marketing 362

Marketing Multi-channel B2B Management 362

eCommerce Evolution

JULY 10, 2019

As some of you may know, my very first foray into online marketing was in the crazy world of SEO. Now it’s still an important channel, but as Google has become more of a pay-to-play environment, more companies come to us wanting help with ads. That was circa 2004. In the early days of OMG Commerce, SEO was our bread and butter.

SEO 56

SEO eCommerce Search Marketing Blog 56

Omnisend

DECEMBER 5, 2022

Each year, the holiday shopping season seems to start earlier, which is nothing new to marketers. Another challenge for brands was maximizing profits amid fluctuating paid marketing costs and performance on channels such as social media and paid search. Here are our key findings from this BFCM holiday marketing period.

Channel 78

Channel Merchant Services Consumer eCommerce 78

Kissmetrics

SEPTEMBER 11, 2017

Yet this is exactly what happens inside any marketing department. Consulting data is good. But being a slave to data is not. There is such a thing as being too data-obsessed. Confirmation bias pops up. And you miss the good, albeit, intangible stuff that comes along with your efforts. It’s not easy. Or even intuitive. It gets the adulation.

Social Media 233

Social Media Channel Blog Information 233

ESW

FEBRUARY 11, 2019

Amazon’s market share and its offerings to eCommerce companies mean it can be either a tool or threat to brands. As a sales channel, Amazon does offer some ways to build direct customer relationships. However, many brands will bristle at how much control Amazon exerts over its sales channel. The control is still there.

Shipping Costs 68

Shipping Costs Channel Small Business Retail eCommerce 68

ROI Revolution

AUGUST 5, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Claim your copy so you can profit off of this channel’s meteoric rise. Updated August 5, 2021. Consumer spending habits returning to normal. Consumer spending habits returning to normal. increase over 2019.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

Omnisend

APRIL 15, 2021

Although omnichannel marketing and customer support initiatives are not new, most companies struggle to integrate these omnichannel tactics into their loyalty programs. Loyalty and rewards programs have become one of the trending add-ons for online stores looking to increase their number of new customers. Let’s get started!

Omnichannel 78

Omnichannel Shipping Costs Social Media eCommerce 78

Omnisend

APRIL 15, 2021

Although omnichannel marketing and customer support initiatives are not new, most companies struggle to integrate these omnichannel tactics into their loyalty programs. Loyalty and rewards programs have become one of the trending add-ons for online stores looking to increase their number of new customers. Let’s get started!

Omnichannel 78

Omnichannel Shipping Costs Social Media Reference 78

ROI Revolution

DECEMBER 2, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Updated December 2, 2021. Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

SellBrite

MAY 13, 2019

A company’s transparency can be measured in any aspect of its operations – and while transparency is good for avoiding a loss of business value, it can also be used to actively build your brand’s visibility and cultivate a positive perception, much like with conscious production. Internet advertising company DoubleClick Inc.

Mobile eCommerce 117

Mobile eCommerce Mobile eCommerce Social Media 117

ROI Revolution

JULY 1, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Claim your copy so you can profit off of this channel’s meteoric rise. Still, according to a press release from Amazo n, Prime members saved more than $1.4 Updated July 1, 2021. July 1 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

Ecommerce Platforms

AUGUST 4, 2020

After careful consideration, ShipBob emerged the all-round winner for the better fulfillment company. Amongst ShipBob’s many integrations, you'll also find tools that enable more straightforward returns management and plugins that make centralizing your sales channels a breeze. ShipBob vs Deliverr: Which is the best for online stores?

Shipping Costs 151

Shipping Costs Shipping Merchant Services eCommerce 151

eCommerce CEO

OCTOBER 2, 2019

Not all fulfillment companies are created equal. Ecommerce businesses have found great success from outsourcing fulfillment. By outsourcing fulfillment, you’re able to scale your business faster. But where do you start? Every ecommerce fulfillment provider offers different types of order fulfillment services. 2-day Shipping. Technology.

Merchant Services 70

Merchant Services Fulfillment Shipping Costs eCommerce 70

Kissmetrics

OCTOBER 6, 2020

This is a huge opportunity for ecommerce companies that are ready for this change. The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

GetElastic

MAY 28, 2019

It all started back in 2000, when the buzz around Jennifer Lopez’s cut-to-her-navel dress that she wore to the Grammys literally overloaded the then text-only Google search engine. This, more than anything else, prompted Google less than a year later to roll out image search. Visual missteps. Source: Moz.com. AI and the advent of the visual search.

SEO 165

SEO Multi-channel Hobbies Recommendation 165

Kissmetrics

MARCH 19, 2018

Aside from hearing it as the chorus in a rock n’ roll classic , it’s a phrase you never want to come from your customers. More than content marketing, more than mobile, more than personalization, and more than social. The short answer: companies that prioritize customer satisfaction grow and increase revenue. Happy = good.

Customer 208

Customer Social Media Shipping Costs Recommendation 208

eCommerceFuel

JUNE 15, 2018

Today is part two of my interview with Adam Saraceno, the Chief Marketing Officer of Peak Design. What marketing spend is giving Peak Design the best ROI. Peak Design is a company that creates really innovative products for photographers, and also backpacks, messenger bags, who are based out of San Francisco.

Other 37

Other Marketing WooCommerce Banking 37

Korona

DECEMBER 21, 2022

N onetheless, implementing effective visual merchandising techniques can be quite complex and demanding. This theme should reflect the story of your company and the products that you sell. . Love at first sight doesn’t only apply to finding a soulmate. In fact, 90 percent of the information transmitted to our brains is visual.

POS 52

POS Retail Omnichannel Department Stores 52

SellBrite

FEBRUARY 15, 2019

With more orders to ship out and more product to store, you may be in need of another solution. That’s where outsourcing ecommerce fulfillment comes into play. Outsourcing to a fulfillment provider, also known as a third-party logistics (3PL) provider is a strategy used for many online stores. Why Getting Fulfillment Right Matters.

Fulfillment 143

Fulfillment Shipping Costs Other eCommerce 143

ROI Revolution

JANUARY 5, 2022

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Updated January 5, 2022. Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. Facebook and Google channels drove growth several times that of online stores. Updated October 7, 2021. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

But this year, consumer demand for products surged earlier than expected – and retailers and container companies weren’t prepared. Updated November 4, 2021. On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. November 4.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

BigCommerce

OCTOBER 4, 2017

Whether you’re the SEO for a bigger ecommerce company looking to demonstrate the ROI of SEO, a smaller online business owner trying to find scrappy ways to grow your business, or a growth marketer looking for innovative and highly effective ways to increase traffic, this post is for you. Part 7: Content Marketing.

SEO 419

SEO eCommerce Gifts Blog 419

ROI Revolution

SEPTEMBER 2, 2021

The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this holiday season a time of ecommerce instability. YoY growth.

eCommerce 78

eCommerce Social Media Payment Services Payments 78