Retail TouchPoints

AUGUST 7, 2020

However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty. For example, McKinsey & Company’s latest U.S. A separate study from AI solution provider Qubit. The survey of 809 U.S.

Consumer 262

Consumer Retail Merchant Services Document 262

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. Globally, consumers are downloading more apps than ever before, yet retention of those new app customers is an ongoing issue.

Retail 289

Retail Customer Loyalty Games Reference 289

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Korona

MARCH 25, 2022

With repeat customers spending 33% more than new customers on average, increasing customer loyalty is one of the most effective ways to boost your bottom line. Loyal customers have a higher average lifetime value and are a reliable source of revenue for your brand. . 7 Ways to Improve Customer Loyalty.

Customer Loyalty 98

Customer Loyalty eCommerce Customer Social Media 98

Retail TouchPoints

NOVEMBER 10, 2022

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. Emeline Berlind, VP and General Manager of Loyalty for Sephora, revealed how the retailer’s approach to loyalty provides it with both strategic and tactical benefits.

Consumer 208

Consumer Gifts Events Customer Experience 208

Retail TouchPoints

NOVEMBER 28, 2023

As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results.

Retail 218

Retail Social Media Channel Consumer 218

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Eyewear brand Bollé , for example, saw a 456% YoY increase in sales at one of its retailers following the launch of the augmented reality (AR) try-out tool for its winter line. “AR

Consumer 246

Consumer Merchant Services Social Media Technology 246

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Retail TouchPoints

JUNE 9, 2021

If you’re a consumer brand in a category with Amazon private label, however, Amazon’s private label presence certainly feels more pronounced. Products that are exclusive to Amazon drive customer loyalty and traffic to Amazon, thereby improving its sales. For example, take Amazon’s Wickedly Prime Chicken Noodle Soup.

Shipping Costs 294

Shipping Costs Consumer Fashion Presentation 294

365 Retail

JULY 5, 2022

Customers are becoming more vigilant about spending money. How can brands capture customer loyalty at this turbulent time? Achille Traore, CEO, White Label Loyalty. Retail customer loyalty programs can help with both retention and new customer acquisition by enticing customers to purchase from you over your competitor.

Customer Loyalty 71

Customer Loyalty Customer Retail Banking 71

Retail TouchPoints

JULY 24, 2023

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. Store applications: Next up — the branded app.

Small Business Retail 216

Small Business Retail Marketing Retail Social Media 216

365 Retail

FEBRUARY 14, 2024

At ThruDark, we’ve committed to charting our own course to success — and integral to that mission is the relationship we have with our customers. We’ve earned consumers’ attention, built their trust, and maintained their loyalty every step of the way on our journey to becoming a leading outerwear brand. What is consumer trust?

Consumer 71

Consumer Clothing Social Media eCommerce 71

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 307

Customer Experience Technology Customer Fulfillment 307

Smile.io

OCTOBER 6, 2023

As technology evolves and more tech products become available and accessible to more consumers, the rise in competition naturally happens. “The Global Consumer Electronics Market report by Reports Insights reveals that the market is expected to record a market size of more than USD 1063.39 Billion (USD) in 2022. Billion by 2030.

Electronics 61

Electronics Social Media Accessories Customer Loyalty 61

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call.

Customer 245

Customer Multi-channel Channel Customer Experience 245

Retail TouchPoints

AUGUST 23, 2023

Phygital retail experiences, in which physical elements and technology coexist, offer opportunities to bring customers closer to your brand. Consumers expect a seamless interaction with a brand when and where they want it. Loyalty must adjust to meet those evolving consumer expectations.

Travel 193

Travel Clothing Technology Customer Loyalty 193

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

NOVEMBER 28, 2022

Customers’ expectations are rising for the brands they do business with — whether that’s in response to an order delay or a breaking societal issue. The brands that evolve their messaging to nurture trust and authenticity to adapt to these ebbs and flows will be the ones earning and maintaining customer loyalty over time.

Customer Loyalty 269

Customer Loyalty Shipping Costs Technology Supplies 269

Retail TouchPoints

JULY 8, 2022

Customers that have a positive point-of-sale financing experience are more likely to repeat purchases from that retail brand if the BNPL option is white-labeled for the retailer. Giving consumers a positive BNPL experience includes offering high approval rates, transparent terms and attractive rates.

Merchant Services 238

Merchant Services Payment Services Payments Point of Sale 238

Retail TouchPoints

JUNE 8, 2023

It’s designed to dig into the new channels and technologies driving the future of connected commerce. For example, Sidi Drissi, Global President for bareMinerals and BUXOM will share why and how the brand created BUXOM PlumpVerse. There’s still time to register and join thousands of your peers to dig into all things connected commerce.

Technology 241

Technology Customer Loyalty Omnichannel Consumer 241

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

Consumer 137

Consumer Payment Services Fulfillment Multi-channel 137

Retail TouchPoints

SEPTEMBER 18, 2023

Two key examples: Opening up its successful ecommerce platform to third-party sellers, and then taking the tech and infrastructure it had painstakingly developed for its own ecommerce operation and offering it to those sellers as a service.

Payment Services 316

Payment Services eCommerce Shipping Costs Multi-channel 316

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. The point of personalized marketing is to understand your customers more and how they like to communicate so you can better engage them in the busy online world. You can also use segmentation to identify where the customer is in their journey or to encourage sales.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

OCTOBER 5, 2021

With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue. Modern consumers live on their mobile devices. In fact, according to Facebook , 58% of consumers are more confident messaging a business than calling them.

Omnichannel 241

Omnichannel Customer Loyalty B2C B2B 241

Retail TouchPoints

JUNE 22, 2023

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. Media and print tell a different story,” Preis said. “We

Customer 255

Customer Clothing Consumer Fashion 255

Retail TouchPoints

JULY 26, 2022

With rising gas prices, food shortages, skyrocketing interest rates and ever-present inflation, consumers are worried and that means retailers are worried, too. We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. Loyalty Shifts to Value.

Shipping Costs 278

Shipping Costs Gifts Fulfillment Consumer 278

Retail TouchPoints

FEBRUARY 1, 2021

More than one-third of consumers now shop online each week, up from 28% pre-pandemic. The customers of one of my clients, a retailer of hobbyist products, skew older and retired and did less shopping online. Retailers will invest in back-end systems to ensure a seamless experience and holistic customer view. Voice commerce.

Customer Experience 281

Customer Experience Customer Omnichannel Social Media 281

Retail TouchPoints

JULY 14, 2023

This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences. With AI, brands can analyze customer behavior across shopping channels to provide highly customized product suggestions.

eCommerce 199

eCommerce Order Fulfillment Fulfillment Multi-channel 199

Retail TouchPoints

SEPTEMBER 29, 2022

There are signs of a disconnect between consumers and retailers when it comes to sustainability. A recent report has found that two-thirds of consumers are willing to pay more for sustainable products than retailers expect — and reveals that consumer preference for recommerce models is also being underserved. A Starting Point.

Retail 331

Retail Fashion Supplies Apparel 331

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. In particular, post-purchase micro-surveys are a highly effective way to collect insightful and actionable customer feedback.

Social Media 260

Social Media Consumer Information Marketing 260

Smile.io

FEBRUARY 12, 2024

Email marketing surpasses all other marketing channels in driving purchases. Let’s explore five steps for using email to nurture interest and win customer loyalty.  Loyalty & Reward Program Insights from Smile.io Consumers find you in multiple ways, so be ready for them.

eCommerce 78

eCommerce Marketing Customer Loyalty Multi-channel 78

Retail TouchPoints

MARCH 29, 2022

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement and have more personalized relationships, gain the ability to measure at each point of contact, improve the efficiency and effectiveness of their campaigns and create long-term customer loyalty.

Customer 197

Customer Channel Technology Improvements 197

Retail TouchPoints

FEBRUARY 17, 2021

in March 2020, consumer buying behavior began shifting. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy.

Customer Data 225

Customer Data Marketing Customer POS 225

Optimizely

JUNE 10, 2020

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Kissmetrics

OCTOBER 19, 2021

According to RetailNext , recent Black Friday figures were down 48 percent, and this is a trend that’s likely to continue as more consumers turn to e-commerce. Consumers who use e-commerce benefit from the convenience and special offers available online. You’ve got customers coming into your store every day.

eCommerce 295

eCommerce Social Media Shipping Costs Shipping 295

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Retail Social Media 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Retail Social Media 52