Retail TouchPoints

NOVEMBER 2, 2021

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

Point of Sale 287

Point of Sale Mobile Customer Marketing 287

Groove

FEBRUARY 27, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck.

eCommerce 195

eCommerce Apparel Operations Multi-channel 195

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

NOVEMBER 3, 2023

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? Ironically, one of the things that made this such a tall order was that the retailer’s original customer group really, really loves the brand. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

Channel 258

Channel Apparel Customer Marketing 258

Retail TouchPoints

APRIL 13, 2023

To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. Social media is a critical channel for emerging brands to establish awareness among new audiences.

Marketing 308

Marketing Omnichannel Channel Social Media 308

Retail TouchPoints

JUNE 22, 2023

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. But you can’t get lazy.

Customer 256

Customer Clothing Consumer Fashion 256

Retail TouchPoints

MAY 8, 2023

pullback in online spending contributed to a 2% year-over-year drop globally, although growth rates remained higher in smaller markets like the Middle East and Africa, at 21% , and in Latin America, which saw 7% growth. “If So the questions retailers should be asking themselves are: How loyal are your customers?

Channel 226

Channel Merchant Services Payment Services Recommendation 226

Retail TouchPoints

AUGUST 8, 2023

Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. While data sourcing customer information can be a key part of any marketing strategy, it could also be the reason you’re losing revenue. Here’s why.

Customer 215

Customer Social Media eCommerce Consumer 215

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 311

Marketing Information Consumer Reference 311

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 257

Webinar Consumer Payments Marketing 257

Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. Retailers must create experiences that are unique to their brand and tailored to individual customers based on their behavior, needs and habits.

Consumer 227

Consumer Customer Loyalty Customer Experience Recommendation 227

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Suzanne McDonnell: From the beginning, Bark’s founders knew that our consumers love their dogs passionately as their family, children and soulmates.

Toys 247

Toys Social Media Subscription Consumer 247

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Today’s marketing landscape is in support of this argument too.

Channel 195

Channel eCommerce Social Media Magazine 195

Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.

Channel 78

Channel Management Social Media eCommerce 78

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 211

Webinar Consumer Marketing Consumer Goods 211

Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

Multi-channel 237

Multi-channel Payment Services Consumer Automotive 237

Forrester eCommerce

MAY 11, 2020

But consumers are seeking entertainment and connection […]. The global economy is in a recession. Advertisers are decreasing media budgets, which is leading to decelerating ad revenue for many of Silicon Valley’s largest companies.

Channel 291

Channel Marketing Consumer B2C 291

Forrester eCommerce

AUGUST 20, 2020

Put simply, the future business buyer will look more and more like a consumer. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Based […].

Channel 537

Channel Subscription Consumer Customer Experience 537

Forrester eCommerce

MARCH 22, 2021

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. The three words that every customer longs for and every marketer strives for. The pace of consumer behavior change has mutated this year as a […]. Contextual.

Channel 251

Channel Management Consumer Marketing 251

Retail TouchPoints

NOVEMBER 21, 2023

When customers aren’t actively searching and shopping for gifts, they are spending an elevated amount of time watching their favorite TV shows and movies — especially holiday classics like How the Grinch Stole Christmas and Elf. In many ways, the same trends we see in consumers’ Q4 shopping behaviors mirror their TV viewership.

Customer 244

Customer Gifts Specialty Retailers Department Stores 244

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. It means simplifying the customer experience, telling brand stories effectively and evaluating performance more accurately.

Channel 98

Channel Multi-channel Marketing Retail 98

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market.

Marketing 363

Marketing PPC SEO Magazine 363

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Small Business Retail 217

Small Business Retail Marketing Retail Social Media 217

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. In cross-border ecommerce there’s a huge TAM [total addressable market] — it’s growing at double-digits ,” said Liu.

Shipping Costs 318

Shipping Costs Consumer Supplies Shipping 318

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Media 217

Social Media Marketing Customer Recommendation 217

Kissmetrics

JUNE 14, 2017

Your customers are everywhere. That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Analyze Your Customer Data.

Channel 226

Channel Customer Jewelry Customer Data 226

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 307

Marketing Technology Social Media Recommendation 307

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 281

Marketing Customer Loyalty Omnichannel eCommerce 281

Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

Marketing 78

Marketing Customer Multi-channel Channel 78

Retail TouchPoints

DECEMBER 27, 2022

Instead, these brands need to meet customers where they already are and adhere to their communication preferences — which currently, perhaps surprisingly, points to voice. In fact, 73% of consumers currently connect with businesses via voice calls, and one-third plan to do even more business through voice in the next year.

Customer 313

Customer eCommerce Retail Customer Experience 313

Retail TouchPoints

JULY 7, 2023

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. For brands, that makes it much more difficult to stand out.

Shipping Costs 231

Shipping Costs Customer Multi-channel Consumer 231

Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

Channel 229

Channel Retail Customer Experience Operations 229

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. The next challenge becomes customer consideration. Micro-segmenting.

Marketing 237

Marketing Retail Social Media Consumer 237

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call. And yes, customers are noticing.

Customer 246

Customer Multi-channel Channel Customer Experience 246

CPC Strategy

MARCH 11, 2024

Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. What Are FAST Channels? million viewers.

Channel 92

Channel Subscription Marketing Presentation 92

Retail TouchPoints

FEBRUARY 12, 2021

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

Consumer 346

Consumer Omnichannel Events Customer Experience 346

Retail TouchPoints

APRIL 18, 2023

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community.

Payment Services 258

Payment Services Marketing Beauty and Health Customer 258