Retail TouchPoints

MAY 2, 2024

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. As the industry evolves, it will be crucial for stakeholders to remain adaptable, leveraging data and partnerships to meet the changing needs of consumers in a digital-first economy.

Customer Retention 273

Customer Retention Payment Services Gifts Marketing 273

Retail TouchPoints

APRIL 16, 2024

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming.

Social Media 130

Social Media Home Shopping Mobile Channel 130

CPC Strategy

MARCH 11, 2024

Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. What Are FAST Channels? million viewers.

Channel 91

Channel Subscription Marketing Presentation 91

Retail TouchPoints

DECEMBER 18, 2023

Animals Around the Globe also plans to build a mobile app that will forge even closer connections with users and unlocking a potential new sales channel. So about four years ago we started with a blog about where to see the wildest animals — diving with orcas in Norway or tracking gorillas in Uganda, for example.

Consumer 232

Consumer Social Media Article Apparel 232

Retail TouchPoints

OCTOBER 10, 2023

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of holiday spending. eMarketer expects retail mobile commerce sales to account for 43.4% In 2024, mobile commerce sales are expected to hit $534.18 billion, up from $415.93

Mobile 257

Mobile Retail Social Media Payment Services 257

Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. That consumer] was not shopping, but then they decided to shop.”. earning $26.97

Consumer 310

Consumer Social Media Retail Multi-channel 310

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. For example, we recently appointed a Chief Product Officer. One example is the 330 Wishmas sales event this week.

Shipping Costs 336

Shipping Costs Consumer Supplies Shipping 336

Kissmetrics

JULY 12, 2021

Keeping up with what you should be measuring or targeting can be exhausting, difficult, and time-consuming. For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Or even automate those tasks altogether?

Marketing 362

Marketing Payment Services Payments Events 362

Retail TouchPoints

MAY 14, 2024

Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. But Qurate isn’t giving up on TV.

Social Media 248

Social Media eCommerce Channel Events 248

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. And the majority of retailers (74%) agree that investing in mobile apps is key to driving profitability. Starbucks, for example, has a points-based reward program.

Retail 312

Retail Customer Loyalty Games Reference 312

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Eyewear brand Bollé , for example, saw a 456% YoY increase in sales at one of its retailers following the launch of the augmented reality (AR) try-out tool for its winter line. “AR

Consumer 263

Consumer Merchant Services Social Media Technology 263

GetElastic

AUGUST 10, 2021

With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences. Starbucks & Dunkin Donuts.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 271

Consumer Social Media Multichannel Fashion 271

RTP blog

APRIL 25, 2017

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum.

Mobile 150

Mobile eCommerce Fashion Channel 150

Ecommerce Platforms

APRIL 5, 2023

The best Ecwid store examples are a great source of inspiration for anyone planning on building their own ecommerce website with Ecwid technology. Versatile and flexible, Ecwid ensures any business owner can start selling products across a range of channels and platforms. What are the Best Examples of Ecwid Stores in 2023?

Social Media 104

Social Media Payments Multi-channel Jewelry 104

Omnisend

AUGUST 25, 2023

They think it clutters the recipient’s mobile devices in a crowded space. In fact, 66% of consumers prefer promotional SMS to emails. They are valuable touchpoints that bridge the gap between brands and consumers. Also, it may offer exclusive deals directly to recipients’ mobile phones. Let’s dive right in.

Shipping Costs 78

Shipping Costs Shipping Marketing Information 78

Omnisend

DECEMBER 3, 2021

Different customers prefer to shop in different ways, and in-store pickup is an increasingly popular and convenient option for many consumers. In fact, nearly half of millennial and Gen Z consumers care about in-store pickup. Mobile usage. Facebook advertising examples. Holiday giveaway (Field to Feather Designs).

Shipping Costs 148

Shipping Costs Social Media Mobile Events 148

Optimizely

DECEMBER 7, 2017

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. How is your ecommerce brand thinking about mobile shopping?

Mobile 150

Mobile Payments Payment Services Mobile Payments 150

Optimizely

DECEMBER 7, 2017

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. How is your ecommerce brand thinking about mobile shopping?

Mobile 150

Mobile Payments Payment Services Mobile Payments 150

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Using the site search example, best practice capabilities would include auto-suggest search terms and images in search suggestions.) The result? Loyalty programs.

Omnichannel 276

Omnichannel Retail Mobile Social Media 276

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Optimizely

DECEMBER 7, 2017

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind. How is your ecommerce brand thinking about mobile shopping?

Mobile 150

Mobile Payments Payment Services Mobile Payments 150

Retail TouchPoints

NOVEMBER 28, 2023

As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results.

Retail 250

Retail Social Media Channel Consumer 250

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. The growth of retail media networks (RMNs) in recent years has been impressive.

Payments 307

Payments Payment Services Retail Channel 307

GetElastic

SEPTEMBER 1, 2021

Some of the key B2B consumer trends we’re seeing today include: Online shopping is here to stay and customers are showing preferences for digital self-service. Mobile commerce is on the rise. Consumers are looking for convenience in their ecommerce experience - fast and free shipping. Company to consumer messaging.

B2B 147

B2B eCommerce B2C Payment Services 147

RTP blog

SEPTEMBER 18, 2017

So you go to the retailer’s app or mobile site, scan the barcode and find the sweater in your size. This may sound futuristic, but this scenario is possible today largely because of the power and growing ubiquity of mobile. American consumers spend an average of five hours a day on their mobile devices.

Merchant Services 300

Merchant Services Multi-channel PayPal Mobile 300

BigCommerce

JUNE 15, 2017

These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment. Direct-to-Consumer Deployments. Legacy B2B and wholesale brands are needing to launch additional B2C channels to harness consumer fanfare around their product.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Retail TouchPoints

OCTOBER 25, 2023

One big reason is that the nature of holiday shopping — with many consumers shopping for others and making purchases across multiple categories — gives retailers a golden opportunity to impress, and possibly retain, new customers. That’s why retailers focusing on EX are building mobile apps.

Multi-channel 317

Multi-channel Customer Experience Mobile Improvements 317

Sailthru

JANUARY 13, 2020

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile is different. Mobile apps are integral to that experience.

Customer Experience 60

Customer Experience Mobile Channel Other 60

Retail TouchPoints

DECEMBER 13, 2023

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. The H&M Move concept is a great example. A great recent example of this type is the Tiffany Landmark in New York City.

Sporting Goods 301

Sporting Goods Technology Omnichannel Operations 301

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 298

Social Media Multi-channel Consumer Comparison Shopping 298

Retail TouchPoints

JANUARY 6, 2023

For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. Traditionally retailers and brands relied on brick-and-mortar stores as the primary channel where consumers could receive unconventional storytelling and experiences. Gucci Virtual 25.

Games 317

Games Cryptocurrencies Clothing Channel 317

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales.

Omnichannel 264

Omnichannel Merchant Services BigCommerce Payment Services 264

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 292

Retail Social Media Multi-channel Channel 292

RTP blog

OCTOBER 5, 2017

3, 2, 1 — Gone Shoppers are demanding a shorter journey from discovery to purchase, and this couldn’t be more relevant for the mobile consumer. 3, 2, 1 — Gone Shoppers are demanding a shorter journey from discovery to purchase, and this couldn’t be more relevant for the mobile consumer.

Mobile 150

Mobile Consumer Retail Channel 150

RTP blog

JULY 8, 2019

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 We live in a retail environment where consumers continue to demand more and more of the brands they buy from, or risk shuttering (as we’ve seen with Sears and Payless.)

Consumer 150

Consumer eCommerce Omnichannel Channel 150