Remove Channel Remove Consumer Remove Exercises Remove Fashion
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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. billion in the U.S.

Consumer 290
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Stitch Fix Chief Merchant: The Style Forecast is ‘an Embodiment’ of the Brand Promise

Retail TouchPoints

The Stitch Fix Style Forecast has become so much more than a press campaign used to drum up buzz and consumer excitement before the New Year’s Eve ball drops. In fact, it’s now central to how Stitch Fix shows up for customers across channels. We combine the human touch of our expert stylists with advanced data science,” said Choy.

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How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. Moving from Traditional DTC to a Digital-First Approach.

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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. The day-long event hit on various hot topics closely linked to these digitally native consumers, including authenticity, sustainability, mental health and wellness.

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How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way.

Consumer 174
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The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

This exercise is a critical foundation to the experience design phase. The story should come alive as authentically in the world of social media channels as it does in real life. Principle 5: Activate digital and in-store experiential consumer programs. Key Principles of Social Experiential Design. Michelle M.

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TV may be Old School but it Works for DTC Brands Transitioning into Retail

Retail TouchPoints

If your DTC brand is like Kettle & Fire, you’re probably good at marketing, and with a product that solves problems for consumers, your brand will grow strong for the first five years. The answer may lie in ‘old fashion’ linear television, with the caveat of buying that media strategically and flexibly.

Retail 194