Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. Whether social commerce will play a crucial role in retail going forward is no longer a question. In 2010 , adults in the U.S. earning $26.97

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Consumer Social Media Retail Multi-channel 295

Retail TouchPoints

NOVEMBER 2, 2021

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

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Point of Sale Mobile Customer Marketing 288

Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. in an interview with Retail TouchPoints.

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Mobile Mobile eCommerce eCommerce Shipping Costs 232

Retail TouchPoints

APRIL 3, 2024

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

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Small Business Retail Banking Retail Travel 234

Retail TouchPoints

SEPTEMBER 26, 2022

Brick-and-mortar retailers have historically built deep relationships with customers locally, on a one-to-one basis. Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. It’s About Entertainment.

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Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. And the majority of retailers (74%) agree that investing in mobile apps is key to driving profitability.

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Retail Customer Loyalty Games Reference 291

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Where does that leave retailers today, especially as they develop their holiday plans and finalize their budgets for 2023? The result? Loyalty programs.

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Retail TouchPoints

AUGUST 26, 2021

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season.

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Consumer Marketing Mobile Customer Experience 312

Retail TouchPoints

NOVEMBER 13, 2020

As we approach the traditional sales window ahead of the holidays, retailers and brands have to move quickly to adjust their digital strategies due to the coronavirus pandemic. Brands that want to be part of that mobile growth need to start working on their m-commerce strategies now. . Don’t just take our word for it.

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Mobile Multichannel Retail Social Media 176

Retail TouchPoints

MAY 8, 2023

“If you were drawing a trends graph, it would show a massive spike in everything digital and online during COVID that plummeted post-pandemic and then renormalized,” said Michael Affronti, the recently appointed GM of Commerce Cloud at Salesforce in an interview with Retail TouchPoints. What are you doing to nurture them?

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Channel Merchant Services Payment Services Recommendation 228

Retail TouchPoints

NOVEMBER 10, 2023

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place.

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Retail Social Media Multi-channel Channel 270

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Now, new developments in data technology have sparked a new approach for brands called Direct-to-Retail (D2R).

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Retail TouchPoints

APRIL 16, 2024

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming.

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Social Media Home Shopping Mobile Channel 130

Retail TouchPoints

MARCH 25, 2024

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Are you ready to explore the evolved customer journey?

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Retail Article Omnichannel Customer Experience 209

Retail TouchPoints

SEPTEMBER 11, 2023

At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy. True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). How do we create a crawl, walk, run?,”

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Consumer Multi-channel Electronics Improvements 239

Retail TouchPoints

DECEMBER 20, 2023

The Retail Remix podcast was developed to feature the founders, executives and practitioners shaping retail’s future. The top five episodes of 2023 reaffirm some of the most trending topics we covered on Retail TouchPoints over the past year, illustrating how rapidly the industry (and the customer experience) have evolved.

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Retail Supplies Merchant Services Social Media 232

Retail TouchPoints

DECEMBER 18, 2023

Now the site, which gets its revenue from ad sales, is preparing to become a retailer, potentially selling animal-themed apparel or souvenirs. Animals Around the Globe also plans to build a mobile app that will forge even closer connections with users and unlocking a potential new sales channel.

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Consumer Social Media Article Apparel 204

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. .

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Channel Multi-channel Marketing Retail 98

Retail TouchPoints

NOVEMBER 28, 2023

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results.

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Retail Social Media Channel Consumer 220

Retail TouchPoints

NOVEMBER 30, 2022

million , according to the National Retail Federation (NRF). Black Friday was a very big day and this continues to be an incredibly important bellwether, reflecting both the consumer psyche as well as the strength of our economy.”. Mobile Accounts for More Than Half of Ecommerce Sales. Indoor mall traffic was up 1.2%

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Mobile Outdoor Travel Gifts 236

Retail TouchPoints

APRIL 4, 2024

Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. But even as retail media networks have proliferated , ad buyers still are limited in how many they can participate in. A lack of standardization across the retail media ecosystem. The culprit?

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Retail X-cart Banking Definition 253

Retail TouchPoints

NOVEMBER 1, 2022

As consumers increasingly adopt hybrid and omnichannel experiences, retailers must adapt to meet changing consumer expectations. Consumers expect brands to provide seamless access to products and services via mobile apps. American Eagle , for instance, provides in-store self-checkout via the brand’s mobile app.

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Payment Services Retail Shipping Costs Mobile 241

Retail TouchPoints

NOVEMBER 17, 2021

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? Opening day of the 2021 virtual Retail Innovation Conference , which continues today, Nov. Consumers Want Retailers to Catch Up With Their Omnichannel Shopping Behaviors.

Consumer 298

Consumer Omnichannel Leisure Supplies 298

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Fortunately the 2021 Retail Innovation Conference, which wrapped up Nov. Share granular consumer data with suppliers to create more appealing products.

Consumer 248

Consumer Merchant Services Social Media Technology 248

Retail TouchPoints

MARCH 17, 2022

Sensormatic Solutions has expanded its collaboration with Unacast in a partnership that will combine consumer mobility data with in-store traffic data to help retailers build shopper insight capabilities that span the entire path to purchase.

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Travel Retail Mobile Channel 258

Retail TouchPoints

FEBRUARY 7, 2023

The annual retail gathering brought a huge set of new companies and interesting perspectives that will shape the future of retail over the next three years. This remains a $50 million to $100 million opportunity for most $5B+ retailers in 2023, and too few non-grocers are pursuing it as a solution.

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Retail POS Apparel Department Stores 249

Retail TouchPoints

JANUARY 4, 2024

Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). Other key data points for holiday 2023: Mobile commerce overtook desktop, clocking 51.1% YoY, reaching $222.1

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Social Media Payments Payment Services Toys 250

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. Retail TouchPoints: What’s your plan to bring Wish back to the forefront, especially with so many new competitors in the space now?

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Shipping Costs Consumer Supplies Shipping 319

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. of retail sales coming from brick-and-mortar, and about 15% of retail sales coming from digital.

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Webinar Consumer Payments Marketing 259

Retail TouchPoints

DECEMBER 27, 2022

Retail companies looking to digitally transform don’t need to fix what isn’t broken. Vonage’s latest global research shows voice calls are a top-two preferred communication channel by consumers when connecting with brands, and this is likely to increase in the coming year.

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Customer eCommerce Retail Customer Experience 314

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Retail TouchPoints

SEPTEMBER 25, 2023

Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? It’s more effective when retailers empower CPG brands with technology partners that are more transparent. So, what’s not to love – right?

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Retail Multi-channel Technology Article 314

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 248

Consumer Social Media Multichannel Fashion 248

Retail TouchPoints

JUNE 11, 2021

Now more than ever, retailers are looking for solutions to create more seamless in-person and digital customer experiences. But while blending of in-store and online provides consumers with significantly more flexible shopping, it also creates operational challenges. Providing Various Payments Technologies. billion in 2020, up 32.4%

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Payment Services Payments Retail Sporting Goods 185

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

Small Business Retail 218

Small Business Retail Marketing Retail Social Media 218

Retail TouchPoints

JANUARY 27, 2021

The past six months have been tough, even punishing, for many retailers, but there was good news this past holiday season. According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. Challenge 2: Consumer Confidence — Slow to Recover.

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Retail Social Media Channel Multichannel 279

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

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