Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

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Korona

APRIL 1, 2021

Retailers of all types are finding ways to reach broader audiences. Digital channels and the ability to keep in constant and instant communication with shoppers have made this easier than ever. There are different retailing channels for any type of business. Why Are Multiple Retailing Channels So Important?

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Retail TouchPoints

NOVEMBER 14, 2022

3D and AR design studio QReal is moving deeper into direct commerce with the launch of the new multi-brand, multi-category shopping app TRYO. TRYO is a front-facing lens for all of this tech, and then it drives to purchase through other places,” said Mike Cadoux, Co-founder of TRYO in an interview with Retail TouchPoints.

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Retail TouchPoints

FEBRUARY 16, 2024

trillion by 2027 – representing over 20% of overall retail sales. With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. In the U.S.,

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Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. Whether social commerce will play a crucial role in retail going forward is no longer a question. In 2010 , adults in the U.S. earning $26.97

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365 Retail

MAY 17, 2022

In this context, solutions that manage the growing number of complex multi-channel payments for retailers while delivering hyper-personalised services – aka services that respond to the specific needs of the merchant, based on their target demographic habits and preferences and geographical regions – is important for customer experience.

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365 Retail

FEBRUARY 10, 2023

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.

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Retail TouchPoints

NOVEMBER 10, 2023

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place.

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Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods.

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Retail TouchPoints

SEPTEMBER 11, 2023

At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy. True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). How do we create a crawl, walk, run?,”

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Retail TouchPoints

SEPTEMBER 18, 2023

While it’s often lumped into the “retailer” category, clearly that is no longer Amazon’s core identifier. Here’s a look at how Amazon is moving even further away from the domain of retailer with the debut of new services in supply chain management, shipping, banking, market research, product development, inventory management and more.

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Groove

FEBRUARY 27, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck.

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Retail TouchPoints

SEPTEMBER 25, 2023

Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? And in the multi-device, multitasking world we live in, offsite media can drive brand recognition and engagement. So, what’s not to love – right?

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365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. .

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Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. of retail sales happen during Q4. Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according to a survey by performance advertising software Nanigans.

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Wiser

DECEMBER 6, 2018

In the world of retail, the internet has given way to eCommerce and its rapid shipping, easy price comparisons, and other perks for consumers. The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In-store Sales Still Beat Online .

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Retail TouchPoints

AUGUST 15, 2022

After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor with consumers who had one too many bad experiences. Today marks the brand’s reintroduction to consumers with a multi-channel, multi-market campaign aiming at bringing the new experience of shopping on Wish to life.

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Retail TouchPoints

JULY 6, 2022

has named Reliance Retail Ltd. as its official retailer across all channels in India. The long-term franchise agreement will allow Reliance to introduce Gap’s latest offerings through a mix of exclusive brand stores, multi-brand store expressions and digital commerce platforms. in a statement. “We in a statement.

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Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom.

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Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

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GetElastic

AUGUST 9, 2021

In this post, we will dive deep into this trend and explain how Elastic Path can now help businesses avoid channel conflict when launching a D2C (direct-to-consumer) thanks to our newly launched Pre-Composed Solution™ for Dealer-Enabled D2C Commerce. Many of these brands, went direct-to-consumer for the first time. Why D2C Now?

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Retail TouchPoints

OCTOBER 27, 2021

This blind spot has always foiled retail marketers, but the issue has become more urgent as CMOs demand greater attribution and measurement for every ad dollar spent. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer.

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Fabric Blog

OCTOBER 27, 2021

Consumers are treating the traditional shopping experience as increasingly transactional. By conducting research and comparisons online before visiting a brick-and-mortar retailer, customers limit their browsing time. Shifting consumer trends are evident in the increase of options such as curbside pickup—which grew from 10.8%

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lateshipment

AUGUST 31, 2023

59% of US consumers planning to shop online this year, and 63% of consumers are planning to spend more money shopping compared to the 2022 holiday season. JustUno ] It’s important that e-commerce businesses brace themselves to handle the holiday rush and keep up with the evolving consumer trends. But, let’s face it.

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Retail TouchPoints

OCTOBER 5, 2023

Twenty years ago, retailers aiming to launch new store brands to fend off the negative associations created by the “generics era” would say to their design agencies, “Get this as close to the national brand target as you possibly can.” Look closely at the latest crop of newly launched store brands in grocery and retail.

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Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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RTP blog

JULY 17, 2017

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

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Retail TouchPoints

MARCH 29, 2024

Executives in this role are caught in a whirlwind of balancing investments with rapidly evolving consumer touch points, staying afloat amidst a sea of trends, strategies and tactics. Authenticity resonates with teams and consumers alike. The pace and complexity are why many CMOs are finding their roles untenable.

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Retail TouchPoints

JANUARY 23, 2024

Over five days and a growing portfolio of on- and off-site events, the National Retail Federation brought together more than 40,000 attendees and 1,000+ exhibitors in NYC. It was the growth of what we first called multi-channel, which then became omnichannel, and then we saw the growth of the brands born on the internet.”

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Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop.

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Retail TouchPoints

JUNE 7, 2023

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. For the past decade or so, big-name retailers have turned to designers and experiential agencies to create multisensory atmospheres in stores. virtual reality). 74% of U.S.

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Retail TouchPoints

JUNE 27, 2023

There’s a lot of talk about artificial intelligence these days, with countless posts about how it’s changing consumer expectations , influencing operations and transforming entire industries. But is there anything your retail business can do to profit from AI? When it comes to ecommerce, the answer is a resounding “yes.”

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ChannelAdvisor

APRIL 15, 2022

But expanding across channels and geographies is challenging when each one has its own requirements, audience, and tone. Abhi Tiwari, Director of Product Management and Technology at Amazon Multi-Channel Fulfillment . Can you add more channels and still provide stellar experiences — without subtracting from the bottom line?

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ESW

MARCH 5, 2024

Brands and retailers that have not yet adopted omnichannel strategies may be missing out on opportunities to grow business – especially in global markets. ” Defining Omnichannel Logistics Retail isn’t just about selling products anymore – it’s about creating an experience and meeting shoppers where they are.

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365 Retail

NOVEMBER 8, 2023

However, the same study showed that currently, only 3% of European brands and retailers are leveraging behavioural customisation within their email marketing efforts. Similarly, on average, retailers that leveraged ‘journey-based’ personalisation were found to improve conversion rates by +9.6-fold;

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ChannelAdvisor

APRIL 15, 2022

But expanding across channels and geographies is challenging when each one has its own requirements, audience, and tone. Abhi Tiwari, Director of Product Management and Technology at Amazon Multi-Channel Fulfillment . Can you add more channels and still provide stellar experiences — without subtracting from the bottom line?

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Fabric

SEPTEMBER 12, 2023

Modern e-commerce is continually changing, spurred, in part, by shifting consumer trends. Before the ubiquity of mobile devices like smartphones and tablets, the success of e-commerce hinged on consumers’ access to personal computers. of retail e-commerce sales in the U.S. Why is headless commerce important?

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