CPC Strategy

MARCH 11, 2024

Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. What Are FAST Channels? million viewers.

Channel 91

Channel Subscription Marketing Presentation 91

Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it. We have customers like IKEA and Sephora using that.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. On a more positive note, 82% of consumers admit to having been influenced by a personalized shopping recommendation.

Recommendation 147

Recommendation Customer Retail Social Media 147

Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . Berlind: We see that value is more important than ever to customers, and we really see the Beauty Insider program as a primary channel of providing value.

Consumer 224

Consumer Gifts Events Customer Experience 224

Retail TouchPoints

MAY 15, 2024

Using Expedia’s first-party traveler intent and purchase data, the media network can help advertising partners reach consumers via contextual and timely ads. With Travel Shops, Expedia is aiming to bridge the gap between creators’ travel recommendations and consumers’ purchases.

Travel 198

Travel Social Media Books Recommendation 198

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. In order to bypass growth challenges, they are evolving their approach to customer engagement and experience to include new channels and tactics.

Consumer 222

Consumer Channel eCommerce Customer Experience 222

Retail TouchPoints

MAY 17, 2024

However, with consumer sentiment low and economic concerns still front of mind, this approach could backfire. With the constant pressure on revenue and profitability, retailers need to rethink their returns strategies to protect their margins while providing a frictionless experience for consumers. Immersive experiences.

Fulfillment 251

Fulfillment Technology Apparel Clothing 251

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 297

Social Media Multi-channel Consumer Comparison Shopping 297

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 261

Consumer Social Media Multichannel Fashion 261

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

Consumer 257

Consumer Merchant Services Social Media Technology 257

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement. Integrate Your Channels.

Channel 226

Channel Customer Jewelry Customer Data 226

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

Consumer 262

Consumer Supplies Fulfillment Technology 262

Kibo

AUGUST 21, 2020

Product recommendations are part of an ecommerce personalization strategy wherein products are dynamically populated to a user on a webpage, app, or email based on data such as customer attributes, browsing behavior, or situational context—providing a personalized shopping experience. . Product Recommendations Benefits.

Recommendation 62

Recommendation Multi-channel Customer Loyalty Department Stores 62

Retail TouchPoints

APRIL 25, 2023

Customer Tools Enable Greater Discovery Customer-facing additions include the new discovery shopping feed, powered by Klarna’s in-house AI recommendation engine. The feed was designed to give shoppers highly personalized recommendations to make it easier to find items relevant to their needs.

Payment Services 284

Payment Services Social Media Recommendation Consumer 284

Ecommerce Platforms

FEBRUARY 9, 2023

We’re beyond excited about the launch of Shopify POS Go, for both merchants and consumers. We’ll cover: How to sell across channels with Shopify POS Go How to sell in person with Shopify POS Go How multi-brand stores can sell with Shopify POS Go Keep reading to learn all about the selling potential you have with Shopify POS Go.

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POS Shopify Merchant Services Channel 104

Retail TouchPoints

JANUARY 23, 2024

It was the growth of what we first called multi-channel, which then became omnichannel, and then we saw the growth of the brands born on the internet.” Is the digitization of in-store experiences driving a context collapse for consumers? The top five themes include: 1. Michelle Gass, President of Levi Strauss & Co.,

ACH 251

ACH Multi-channel Technology Customer Retention 251

Retail TouchPoints

SEPTEMBER 27, 2023

Shopify has taken a stake in the B2B retail marketplace Faire and is establishing Faire as the recommended wholesale marketplace for its millions of global merchants through a deeper integration between the two platforms. The size of Shopify’s stake in Faire was not disclosed.

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B2B Shopify Merchant Services eCommerce 272

Retail TouchPoints

SEPTEMBER 2, 2022

However, experts note that in times of economic volatility and fast-changing consumer behaviors, brands need to think strategically about their path to global growth. They also can look at marketplaces, and even the resale market, to gauge demand and determine whether they can successfully capitalize on consumer needs.

Merchant Services 301

Merchant Services Shipping Costs Channel eCommerce 301

Retail TouchPoints

JANUARY 5, 2023

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.

Shipping Costs 289

Shipping Costs Merchant Services Channel Consumer 289

Pivotree Blog

OCTOBER 17, 2022

As consumers, we all understand the drive to find products that meet our needs. If you haven’t had a chance, we recommend going back to read it.). When you present them with personalized recommendations, they learn to trust. . 5: Make Social Channels a Priority. Have you mapped your customer journey lately?

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

SEPTEMBER 18, 2023

It’s true that the character of Amazon has seen some dramatic shifts in the last decade: 10 years ago third-party sellers represented 40% of sales on Amazon; now those scales have tipped in the other direction, with sellers representing 60% of all sales. A decade ago, hardly any sellers sold globally through Amazon; last year, U.S.-based

Payment Services 320

Payment Services eCommerce Shipping Costs Multi-channel 320

Retail TouchPoints

JULY 24, 2023

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. Some people have their app notification sounds on, while others may prefer to keep their phone light on apps altogether. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Small Business Retail 231

Small Business Retail Marketing Retail Social Media 231

Ecommerce Platforms

AUGUST 22, 2022

That’s not a bad idea, considering consumers are becoming more and more reliant on chat boxes. One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. But why stop there? Multichannel Support. Workforce Management.

Multi-channel 104

Multi-channel Shopify Channel Merchant Services 104

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. Today’s loyalty program platforms have evolved to meet the customer where they are.

Social Media 233

Social Media Marketing Customer Recommendation 233

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. Globally, consumers are downloading more apps than ever before, yet retention of those new app customers is an ongoing issue.

Retail 304

Retail Customer Loyalty Games Reference 304

Retail TouchPoints

JULY 14, 2023

Although the impact of ChatGPT and other generative AI tools and plug-ins is yet to be established, these capabilities are being considered a driving force behind how many businesses will gain a competitive advantage. With AI, brands can analyze customer behavior across shopping channels to provide highly customized product suggestions.

eCommerce 216

eCommerce Order Fulfillment Fulfillment Multi-channel 216

Retail TouchPoints

NOVEMBER 10, 2022

There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. And like many other surveys this year, the eBay Ads surveys conclude that online shopping will still be central to the holiday season. as well as the distinct nuances of 1,500 eBay shoppers.

Gifts 257

Gifts Social Media Shipping Costs Consumer 257

Retail TouchPoints

OCTOBER 2, 2023

The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I In other words, you serve up ads that are aligned with what’s on the page and the environmental context of the user. A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end.

Marketing 322

Marketing Information Consumer Reference 322

Retail TouchPoints

AUGUST 25, 2022

While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. Otherwise you may find consumers flocking to your competitors to grab those early deals. Remember, all channels work together. Plan for the Cyber Ten. Don’t delay.

Marketing 326

Marketing Shipping Costs Shopping Carts Channel 326

Retail TouchPoints

FEBRUARY 7, 2023

Higher-income consumers are less impacted by inflation and, while aware of higher food, home and transportation costs, still have the funds to drive luxury sales and luxury growth,” said Marie Driscoll, Managing Director, Luxury and Retail at Coresight Research in an interview with Retail TouchPoints.

Payments 287

Payments Omnichannel Payment Services Consumer 287

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

Omnichannel 263

Omnichannel Retail Mobile Social Media 263

Retail TouchPoints

FEBRUARY 7, 2023

For example, churn prediction, recommendation engines and customer lifetime value models were discussed at multiple booths. Major opportunities include content production — especially for marketplaces — and product descriptions, product recommendations and of course customer service.

Retail 262

Retail POS Apparel Department Stores 262

ChannelAdvisor

OCTOBER 9, 2023

From price checks to product identification, this one-dimensional, machine-readable data carrier has been crucial to tracking, tracing and managing inventory across all channels. But as the world and commerce have evolved, so have the demands of today’s consumers. What does a consumer want to know? In short, everything!

Consumer 52

Consumer eCommerce Supplies Information 52

ChannelAdvisor

OCTOBER 9, 2023

From price checks to product identification, this one-dimensional, machine-readable data carrier has been crucial to tracking, tracing and managing inventory across all channels. But as the world and commerce have evolved, so have the demands of today’s consumers. What does a consumer want to know? In short, everything!

Consumer 52

Consumer eCommerce Supplies Information 52

Retail TouchPoints

DECEMBER 22, 2021

Working across both online and offline channels, Dynamic Yield delivers individualized content and offers based on factors including past purchases, page views, time of day, current store traffic and trending products. It’s a reality that more brands are deploying and more consumers expect.

Merchant Services 250

Merchant Services Payment Services Financial Services Travel 250

Retail TouchPoints

JANUARY 19, 2023

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. During the sales period, 62 influencer and retailer-run livestream channels surpassed RMB 100 million ( $14.2 Who is our target consumer?”

Social Media 283

Social Media X-cart Consumer Events 283