Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. That consumer] was not shopping, but then they decided to shop.”. earning $26.97

Consumer 304

Consumer Social Media Retail Multi-channel 304

Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

Multi-channel 250

Multi-channel Payment Services Consumer Automotive 250

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Retail TouchPoints

FEBRUARY 2, 2024

Steve Jobs once famously said that his job was to figure out what consumers want before they know they want it. Either way, the goal is to bring the total shopping experience, across every channel, closer to customers’ expectations — and even anticipate expectations they don’t yet have. They just want what they want when they want it.

Omnichannel 283

Omnichannel Payment Services Technology Banking 283

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. .

Channel 98

Channel Multi-channel Marketing Retail 98

Retail TouchPoints

DECEMBER 22, 2022

Design and visual merchandising teams in particular rise to the occasion, finding creative themes, materials, lighting and more to evoke delight and holiday spirit among consumers of all ages. From there, concepts are all presented and then we work collectively as a team to collaborate on final direction and treatments.

Consumer 264

Consumer Retail Toys Presentation 264

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 260

Consumer Social Media Multichannel Fashion 260

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement.

Channel 226

Channel Customer Jewelry Customer Data 226

Optimizely

APRIL 19, 2018

From smart speakers to native integrations with voice assistants, we’re at the beginning stages of a truly transformational experience for consumers — all powered by conversations. When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand.

B2C 207

B2C Channel Payment Services Customer Experience 207

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales.

Omnichannel 262

Omnichannel Merchant Services BigCommerce Payment Services 262

Retail TouchPoints

JANUARY 9, 2024

This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection. The goal of this complex equation is to find the optimal data and channel mix to achieve maximum value for brands.

Retail 287

Retail Omnichannel Channel Mobile 287

Retail Technology Review

JUNE 22, 2021

Whilst the shift to buying online has been an easy one for consumers, it has presented new and existing challenges for retailers, especially those with an omni-channel presence. Pandemic difficulties aside, today’s retail environment is challenging.

Consumer 114

Consumer Customer Experience Presentation Customer 114

Retail TouchPoints

DECEMBER 28, 2023

BCG’s research into consumers’ sustainability attitudes and actions is a very stark expression of three fundamental problems related to sustainability: 1. There are a raft of governmental targets and commitments that have no chance of succeeding unless they are actively understood by consumers and put into practice.

Consumer 241

Consumer Presentation Document Supplies 241

Retail TouchPoints

JUNE 9, 2021

If you’re a consumer brand in a category with Amazon private label, however, Amazon’s private label presence certainly feels more pronounced. In addition, Amazon’s pureplay ecommerce model presents significant profit headwinds. It addresses many of the design issues that present profit challenges in the traditional canned format.

Shipping Costs 305

Shipping Costs Consumer Fashion Presentation 305

Retail TouchPoints

FEBRUARY 5, 2024

And it makes sense, as retail media networks are fundamentally built to enhance the consumer experience, provide deeper insights and consequently drive improved sales. Data is not just the fuel of the future, it’s the driving force of the present and beyond. This saves RMNs money in production, timing and media planning.

Retail 261

Retail Omnichannel Consumer Channel 261

Retail TouchPoints

MAY 2, 2024

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. As the industry evolves, it will be crucial for stakeholders to remain adaptable, leveraging data and partnerships to meet the changing needs of consumers in a digital-first economy.

Customer Retention 249

Customer Retention Payment Services Gifts Marketing 249

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 297

Social Media Multi-channel Consumer Comparison Shopping 297

Retail TouchPoints

MAY 22, 2023

Ads pop up, slide in or play in the background on every platform, and consumers see right through this cacophony of attempts to grab their attention. The more consumers become inundated with ads, the less effective these ads prove to be. Consumers are willing to share their personal information in exchange for individualized treatment.

Presentation 287

Presentation Consumer Financial Services Payment Services 287

Retail TouchPoints

JULY 27, 2023

“Rockport’s core consumer is more active than ever,” said Jamie Salter, Founder, Chairman and CEO of Authentic said in a statement. There is a significant addressable market, presenting opportunities for the brand to evolve into a full lifestyle offering with a focus on innovation and comfort.”

Accessories 240

Accessories Travel Apparel Fashion 240

ChannelAdvisor

OCTOBER 22, 2021

In the presentation, they shared several statistics from ChannelAdvisor’s recent consumer survey that yielded insights into the various stages consumers walk through before completing a purchase. The research also indicated consumers are shopping online more frequently than ever before. Tackling the Challenges.

Consumer 98

Consumer Shipping Costs eCommerce Shipping 98

ChannelAdvisor

OCTOBER 22, 2021

In the presentation, they shared several statistics from ChannelAdvisor’s recent consumer survey that yielded insights into the various stages consumers walk through before completing a purchase. The research also indicated consumers are shopping online more frequently than ever before. Tackling the Challenges.

Consumer 97

Consumer Shipping Costs eCommerce Shipping 97

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.

Retail 243

Retail Social Media Consumer Channel 243

Retail TouchPoints

FEBRUARY 7, 2023

Higher-income consumers are less impacted by inflation and, while aware of higher food, home and transportation costs, still have the funds to drive luxury sales and luxury growth,” said Marie Driscoll, Managing Director, Luxury and Retail at Coresight Research in an interview with Retail TouchPoints.

Payments 287

Payments Omnichannel Payment Services Consumer 287

Retail TouchPoints

SEPTEMBER 2, 2022

However, experts note that in times of economic volatility and fast-changing consumer behaviors, brands need to think strategically about their path to global growth. They also can look at marketplaces, and even the resale market, to gauge demand and determine whether they can successfully capitalize on consumer needs.

Merchant Services 300

Merchant Services Shipping Costs Channel eCommerce 300

Retail TouchPoints

JANUARY 20, 2022

Mobile solution provider Vibes has launched Mobile Wallet as a Channel, a platform designed to help retailers use native mobile wallet apps, Apple Wallet and Google Pay to deliver personalized mobile experiences for marketing and loyalty purposes.

Mobile 270

Mobile Retail Gifts Download 270

Pivotree Blog

OCTOBER 17, 2022

As consumers, we all understand the drive to find products that meet our needs. When you present them with personalized recommendations, they learn to trust. . 5: Make Social Channels a Priority. Marketplaces are also a favorite channel for product search. . To keep pace, consider your marketplace and channel strategy.

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

NOVEMBER 13, 2023

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand.

Omnichannel 256

Omnichannel B2B Channel Customer 256

Retail TouchPoints

MARCH 29, 2024

Executives in this role are caught in a whirlwind of balancing investments with rapidly evolving consumer touch points, staying afloat amidst a sea of trends, strategies and tactics. Authenticity resonates with teams and consumers alike. The pace and complexity are why many CMOs are finding their roles untenable.

Multi-channel 227

Multi-channel Magazine Department Stores Banking 227

RTP blog

SEPTEMBER 23, 2019

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Shopping trends often follow the consumer through their life stages.

Consumer 150

Consumer Multi-channel eCommerce Apparel 150

Retail TouchPoints

SEPTEMBER 14, 2022

The pandemic not only dramatically altered the way consumers shop, it altered the way retailers operate. Now, inflation is adding yet another wrinkle both in terms of costs to the consumer as well as suppliers. One could argue that few, if any industries have been impacted more by the pandemic, and now by inflation, more than retail.

Retail 284

Retail Social Media Presentation Customer Loyalty 284

GetElastic

JUNE 26, 2020

Channel conflict is largely centered on product price. The power to disintermediate is the central underlying factor that defines channel conflict, and must be managed by manufacturers and distributors alike to avoid alienating traditional reseller channels. What are the pricing trends in each resale channel?

Shipping Costs 88

Shipping Costs Channel B2B Management 88

ChannelAdvisor

NOVEMBER 18, 2021

Maginty and Held began the session going over how consumers begin their purchasing journey. Consumers are smart, savvy and informed when it comes to making purchasing decisions. Consumers are smart, savvy and informed when it comes to making purchasing decisions. Modern Consumer Journey. According to the St.

Consumer 98

Consumer Management Shipping Costs eCommerce 98

ChannelAdvisor

NOVEMBER 18, 2021

Maginty and Held began the session going over how consumers begin their purchasing journey. Consumers are smart, savvy and informed when it comes to making purchasing decisions. Consumers are smart, savvy and informed when it comes to making purchasing decisions. Modern Consumer Journey. According to the St.

Consumer 98

Consumer Management Shipping Costs eCommerce 98

Retail TouchPoints

JUNE 7, 2023

Today, it is possible to stimulate all consumer senses online. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception. 74% of U.S.

Technology 273

Technology Retail Customer Experience Presentation 273

Retail TouchPoints

JULY 18, 2023

The mergers and acquisitions market remains strong for direct-to-consumer firms that operate across a spectrum of channels, but investors are now going back to the fundamentals and targeting companies with evidence of economic success.

Customer 218

Customer Specialty Retailers Supplies Banking 218

Retail TouchPoints

JUNE 9, 2023

By necessity, retailers are most concerned with the present day: they have to make sales and engage customers in the moment, no matter what channel they’re operating in. Another channel gaining traction is live shoppable video, represented by eStreamly.

Presentation 251

Presentation Customer Data Channel Operations 251