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Expedia Leans Further into Commerce with New Media Network and AI Tools

Retail TouchPoints

Using Expedia’s first-party traveler intent and purchase data, the media network can help advertising partners reach consumers via contextual and timely ads. With Travel Shops, Expedia is aiming to bridge the gap between creators’ travel recommendations and consumers’ purchases.

Travel 190
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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. The problem is, consumers don’t seem to want them. Meanwhile, 60% said they would be unaffected by AI recommendations. But branding may also play a significant role here.

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Klarna Rolls Out Suite of New Shopping Tools, From ChatGPT to Resale

Retail TouchPoints

The payments provider also is adding new tools designed to help retailers and content creators engage with their audiences in more effective ways. Customer Tools Enable Greater Discovery Customer-facing additions include the new discovery shopping feed, powered by Klarna’s in-house AI recommendation engine.

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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses. As a result, businesses are expediting their adoption of new tools and technologies and ultimately evolving their business strategy. This will cause the channel to continue to narrow, further reducing ship traffic.

Supplies 243
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Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Combining data-informed experiences with customer support can open avenues for retailers to offer unmatched personalization to their consumers. Recommendations and suggestions that are tailored to their interests.

Consumer 233
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Benefits of Cross-Channel Tracking in eCommerce

Algopix

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 129
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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Kissmetrics

You could also invest in some tools that will make working with influencers simpler. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC.

eCommerce 356