article thumbnail

Klarna Rolls Out Suite of New Shopping Tools, From ChatGPT to Resale

Retail TouchPoints

The payments provider also is adding new tools designed to help retailers and content creators engage with their audiences in more effective ways. Customer Tools Enable Greater Discovery Customer-facing additions include the new discovery shopping feed, powered by Klarna’s in-house AI recommendation engine.

article thumbnail

Benefits of Cross-Channel Tracking in eCommerce

Algopix

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Combining data-informed experiences with customer support can open avenues for retailers to offer unmatched personalization to their consumers. Customers want an immediate response on their preferred channel, time and manner.

Consumer 264
article thumbnail

Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Keeping up with what you should be measuring or targeting can be exhausting, difficult, and time-consuming. But marketing automation tools make your job a little more painless, so you and your team can focus your time and attention on other efforts that drive revenue. This tool is perfect for helping sales teams shorten sales cycles.

Marketing 362
article thumbnail

5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

Consumer 347
article thumbnail

Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Kissmetrics

You could also invest in some tools that will make working with influencers simpler. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC. Why Your E-Commerce Business Should Use Influencer Marketing Tools. So what’s the answer?

eCommerce 356
article thumbnail

The Customer Is The Channel

Steve Dennis

Despite the accelerating growth of digitally-enabled shopping, the concentration of power in the hands of consumers and the blurring of the lines between retail channels , it’s still common for retailers to report their sales for e-commerce and physical retail as two separate figures. This is more than a semantic argument.

Channel 206