Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’
Retail TouchPoints
DECEMBER 13, 2021
I think people are getting tired of using the word omni — it’s really “channel-less.” The customer doesn’t think in channels, so [the question becomes] how can the retailer stop operating in channels? A big piece of all this] is also supply chain. Now more than ever, “omni” is the focus.
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