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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

We ordered a women’s tank top to get a glimpse into their customer experience. ?Want Right away, we saw retargeting ads for OV products on multiple websites across Google Display network and multiple social media channels. The wide distribution of the ads across channels was impressive. Retargeting.

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The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. This exercise is a critical foundation to the experience design phase.

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A 2-Step Framework for Thriving in a Competitive Vertical

Optimizely

While every other brand in this vertical focused on elite athletes, performance, and shattering records, Outdoor Voices differentiated themselves by focusing on the average person who just wants to get out there and exercise. It shows up most often on their social media channels, as users frequently (and without being prompted!)

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How Gen Z is Disrupting the Fragrance Sector

ESW

Young shoppers consider wellness to be more than skincare and exercise. Indie Brands Hit it Big Consumers are turning to indie fragrance brands because they offer unique and niche scents not available from mainstream brands, providing consumers with a more personalised and authentic experience.

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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

As a result, brands such as Aerie and Bubble are putting consumer insights at the center of their decisions to ensure they’re forming the right partnerships and embracing the right engagement strategies across channels. Access to Community. Gen Z has grown up immersed in technology.

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A Marketer’s Guide to Discord

Kissmetrics

This means you can hit a message and reply to someone directly on your text channel. This aids conversation flows, and it’s of obvious benefit to businesses that want to respond to customer queries. You’ll find this feature in the voice channel. Here, you can further customize your settings. Starting a Discord Channel.

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Top 4 Learnings From eCommerce Businesses That Handled the COVID-19 Situation Right

lateshipment

While reaching out to their customers through their digital platforms, they didn’t just push products but also came up with creative ways of connecting and engaging with customers. Leverage Social Media?. These masterclasses have increased their engagement on social media. Kora Organics is a beauty brand.