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The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. This exercise is a critical foundation to the experience design phase.

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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

We ordered a women’s tank top to get a glimpse into their customer experience. ?Want Right away, we saw retargeting ads for OV products on multiple websites across Google Display network and multiple social media channels. But is their marketing as high performance as well as their workout gear? Retargeting.

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A 2-Step Framework for Thriving in a Competitive Vertical

Optimizely

While every other brand in this vertical focused on elite athletes, performance, and shattering records, Outdoor Voices differentiated themselves by focusing on the average person who just wants to get out there and exercise. It shows up most often on their social media channels, as users frequently (and without being prompted!)

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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

Social media sites and apps have never had the novelty older generations experience because they’ve always been available to them. Social media sites and gaming platforms can provide this access to individuals and larger communities, which is why many Gen Zers are gravitating to them. Access to Community.

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The Real Impact of Late Deliveries & How to Handle Them

lateshipment

As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying from this retailer (could be you!). That being said, Should You Focus on Retaining Customers or Acquiring New Ones? Final Word.

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Top 4 Learnings From eCommerce Businesses That Handled the COVID-19 Situation Right

lateshipment

While reaching out to their customers through their digital platforms, they didn’t just push products but also came up with creative ways of connecting and engaging with customers. Leverage Social Media?. These masterclasses have increased their engagement on social media. Kora Organics is a beauty brand.

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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

Specifically, both use unique, custom-made product packaging design as a tangible representation of what they each stand for. Both brands have managed to create the expectation of exceptional customer experience and quality—with their packaging. Carry the online customer experience into the real world.

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