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A 2-Step Framework for Thriving in a Competitive Vertical

Optimizely

While every other brand in this vertical focused on elite athletes, performance, and shattering records, Outdoor Voices differentiated themselves by focusing on the average person who just wants to get out there and exercise. It shows up most often on their social media channels, as users frequently (and without being prompted!)

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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

We ordered a women’s tank top to get a glimpse into their customer experience. ?Want Right away, we saw retargeting ads for OV products on multiple websites across Google Display network and multiple social media channels. The wide distribution of the ads across channels was impressive. Want your own Outdoor Voices shirt?

Outdoor 284
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How Gen Z is Disrupting the Fragrance Sector

ESW

Young shoppers consider wellness to be more than skincare and exercise. Indie Brands Hit it Big Consumers are turning to indie fragrance brands because they offer unique and niche scents not available from mainstream brands, providing consumers with a more personalised and authentic experience.

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Stitch Fix Chief Merchant: The Style Forecast is ‘an Embodiment’ of the Brand Promise

Retail TouchPoints

In fact, it’s now central to how Stitch Fix shows up for customers across channels. We lean into more traditional merchandising-type exercises for this, looking at our brand matrix and looking at assortment balance. Our teams are focused on how to bring some of these big themes to life,” Choy said.

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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

As Marci noted, it’s “not just a one-off, box-ticking exercise. From research to garment creation, fitting with body shape in mind, marketing, in-store and online customer service, size-inclusive representation needs to be present at a decision-making level within the fashion industry,” Marci added.

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Ascend 2018: Happiness = Omni-channel Services

OrderDynamics

Ascend 2018: Happiness = Omni-channel Services. Good Retail = Happy Customer Experience . Happiness is like a muscle – and has to be developed and exercised. Now apply these positive thoughts to you omni-channel services in retail…. Don’t be afraid to experiment. “Go See point one.

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A Marketer’s Guide to Discord

Kissmetrics

This means you can hit a message and reply to someone directly on your text channel. This aids conversation flows, and it’s of obvious benefit to businesses that want to respond to customer queries. You’ll find this feature in the voice channel. Here, you can further customize your settings. Starting a Discord Channel.

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