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The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. This exercise is a critical foundation to the experience design phase.

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Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Optimizely

Right away, we saw retargeting ads for OV products on multiple websites across Google Display network and multiple social media channels. The wide distribution of the ads across channels was impressive. It again leans into this idea that exercise should be approachable for everyone — not just for top athletes. ??

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Choosing the Best Marketing Channels for Your Retail Brand

retailnext

Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. If you haven’t done this exercise, take a few minutes to imagine this: Someone walks into your store, looks around, and exclaims, “Oh my god! Social Media.

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7 Fitness Advertising Tips and Strategies

Kissmetrics

What’s more, social media platforms may have other restrictions on what you can say in a fitness ad. Social media posts and blog posts are great, but they’re not enough on their own in the fitness market. Use Social Media to Build Your Fitness Brand. Instagram boasts over 170 million U.S.

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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

As a result, brands such as Aerie and Bubble are putting consumer insights at the center of their decisions to ensure they’re forming the right partnerships and embracing the right engagement strategies across channels. Access to Community. Gen Z has grown up immersed in technology.

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How Gen Z is Disrupting the Fragrance Sector

ESW

Young shoppers consider wellness to be more than skincare and exercise. A strong online presence and engagement with their customers through social media create a sense of community and connection. Surging Fragrance Sales from Ecommerce In addition to shifting purchase motivations, Gen Z is shaking up purchase channels.

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A 2-Step Framework for Thriving in a Competitive Vertical

Optimizely

While every other brand in this vertical focused on elite athletes, performance, and shattering records, Outdoor Voices differentiated themselves by focusing on the average person who just wants to get out there and exercise. It shows up most often on their social media channels, as users frequently (and without being prompted!)

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