Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

Channel 239

Channel Retail Customer Experience Operations 239

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

Channel 309

Channel Social Media SEO Other 309

365 Retail

JULY 5, 2022

The Very Group, operator of multicategory digital retailers Very and Littlewoods, has appointed former president and CEO of Walmart Japan Lionel Desclée as group CEO. Current group CEO Henry Birch will step down on 24 September 2022 after four and a half years in the role. The Very Group appoints Lionel Desclée as group CEO.

Payment Services 121

Payment Services Payments Operations Omnichannel 121

Retail TouchPoints

JULY 1, 2021

As the department store sector aims to reinvent itself for retail’s digital age, iconic retailer Neiman Marcus Group (NMG) is investing rapidly in technologies that will elevate its integrated luxury retail strategy across all channels. Much of it comes down to fostering deeper relationships with its customers.

Omnichannel 264

Omnichannel Technology Channel Department Stores 264

Retail TouchPoints

DECEMBER 3, 2020

Walgreens has launched its own advertising offering, dubbed Walgreens Advertising Group (wag). It’s designed to help brands maximize ROI through data-led execution and optimization on Walgreens-owned platforms and through other external brand-safe channels. .

Channel 149

Channel Technology Customer Experience Consumer 149

Retail TouchPoints

JUNE 22, 2023

And despite having an incredibly loyal customer base, Anthropologie has focused on expanding its reach, especially among consumers in their late 20s through early 40s — and a few more as well. In marketing, it’s not about one channel or another; you need the portfolio because things can change,” Preis explained. But you can’t get lazy.

Customer 267

Customer Clothing Consumer Fashion 267

Retail TouchPoints

MARCH 23, 2023

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

Omnichannel 298

Omnichannel Customer Experience Accessories Customer Data 298

Retail TouchPoints

SEPTEMBER 22, 2022

As the luxury platform celebrates its fifth anniversary, Alibaba has introduced a host of new ways for customers to engage with luxury brands on Tmall, including AR and XR (extended reality) experiences, exclusive products that can only be accessed through a digital “Meta Pass” and a host of virtual avatars, mascots and events.

White Paper 233

White Paper Customer Multi-channel Fashion 233

Retail TouchPoints

FEBRUARY 14, 2023

Consumer-facing brands have spent hundreds of millions of dollars over the past few decades creating unique customer experiences in their physical brick-and-mortar locations. A new customer experience study from J.D. How to Really Know Your Customer One standout example of this is a project my company worked on with a major U.S.

Customer 212

Customer Banking Customer Experience Social Media 212

365 Retail

MARCH 19, 2024

DAC Group has been appointed by multinational retail company Kingfisher PLC to improve online visibility as it seeks to increase ecommerce sales and in-store footfall for its DIY brands in the UK and Ireland, B&Q, Screwfix and Tradepoint. Kingfisher also recognises the value of reputation management.

SEO 68

SEO PPC Omnichannel Management 68

Pivotree Blog

OCTOBER 17, 2022

Have you mapped your customer journey lately? But the wild ride almost always starts the same: a customer finds your product or brand. . Pivotree views this process as the frictionless commerce customer journey. Hopefully, you saw our first article, 8 Ways to Build Trust in the Customer Journey. (If

Channel 98

Channel Customer eCommerce SEO 98

ESW

OCTOBER 2, 2023

Retailers and brands with DTC ecommerce channels often look to international markets to grow customer bases and revenue. However, this presents a unique set of challenges, particularly when it comes to global customer service. And yet customer service plays a pivotal role in shaping the success of a retail business.

Payment Services 154

Payment Services Customer Payments Omnichannel 154

ChannelAdvisor

APRIL 8, 2022

Read How to Connect to the Right Channels , Market at the Right Time , Sell Wherever Consumers Shop and Fulfill Customer Expectations. . Without optimizing your presence in each retail channel, you could be wasting your brand’s time and money. . Growth in a particular channel is a key indicator that your brand belongs there.

Multichannel 98

Multichannel Channel eCommerce eCommerce Platforms 98

Retail TouchPoints

MARCH 17, 2022

If brands want to be top of mind when it’s time for consumers to bring their Pinterest boards to life, they need to be equipped with fresh insights into the sentiment, buying intent, shopping behavior and product preferences of their target buying groups. You’ll also want to focus ad spend on channels where this audience watches.

Improvements 289

Improvements Home Furnishings Shipping Costs Customer 289

ChannelAdvisor

APRIL 8, 2022

Read How to Connect to the Right Channels , Market at the Right Time , Sell Wherever Consumers Shop and Fulfill Customer Expectations. . Without optimizing your presence in each retail channel, you could be wasting your brand’s time and money. . Growth in a particular channel is a key indicator that your brand belongs there.

Multichannel 96

Multichannel Channel eCommerce eCommerce Platforms 96

Retail TouchPoints

APRIL 16, 2024

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. In 2023, more than 1 billion customers in the U.S. and India watched Amazon Live streams across those devices, according to Amazon.

Social Media 130

Social Media Home Shopping Mobile Channel 130

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Top data-related challenges include: . Stand Out Beyond Free Shipping .

Customer Loyalty 211

Customer Loyalty Customer Retail Shipping Costs 211

Retail TouchPoints

JUNE 13, 2023

Customer-focused digital transformation is important for any retail business, but the pandemic-induced volatility and fast pace of change in the industry means that such transformations need to occur in all areas of the enterprise, from product design to planning and supply chain.

Supplies 236

Supplies Customer Experience Technology Omnichannel 236

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. It means simplifying the customer experience, telling brand stories effectively and evaluating performance more accurately.

Channel 98

Channel Multi-channel Marketing Retail 98

Retail TouchPoints

JANUARY 2, 2024

Ikea Retail (Ingka Group) has seen “game-changing” results since employing artificial intelligence-powered demand sensing technology. AI has been a game-changer for us, making our routine tasks easier with the use smart models,” explained Parag Parekh, Global Chief Digital Office (CDO) for Ikea Retail (Ingka Group) in a statement.

Improvements 248

Improvements Games Technology Article 248

Retail TouchPoints

JANUARY 12, 2024

E-sellers will leverage social channels more than ever. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Media 293

Social Media Beauty and Health Multichannel eCommerce 293

Groove

MARCH 7, 2024

With smaller lists, you can send your subscribers content that's highly relevant to their segmented group. Using Klaviyo email marketing, you can sync your customers' external data from a CRM or eCommerce platform directly into your contact database. You can also set up other flows, such as post-purchase flows or VIP customer flows.

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

Groove

DECEMBER 31, 2018

Our team built a custom Heruko application that shares data between HubSpot and BigCommerce using their respective APIs. This application allows Cutter & Buck employees to deliver personalized coupon codes to prospects using a custom form. This ultimately lead to a custom application that uses both the HubSpot and BigCommerce APIs.

BigCommerce 260

BigCommerce Customer B2C Events 260

Retail TouchPoints

NOVEMBER 20, 2023

The luxury fashion house is partnering with EON , a company specializing in Digital ID technology, to embed a custom-produced song by Archive, a London-based trip-hop group, into items from the collection. Balenciaga is venturing into wearable tech with a new merchandise series that gives consumers exclusive access to media.

Arts 253

Arts Fashion Channel Technology 253

Retail TouchPoints

APRIL 5, 2024

“We know the LEGO System in Play is enjoyed by neurodivergent fans of all ages and we want to support, inspire and celebrate their creativity,” said Colette Burke, Chief Commercial Officer at Lego Group in a statement. “We

Channel 264

Channel Technology Retail Other 264

RTP blog

DECEMBER 16, 2019

Brands are facing more complexity than ever with the growing needs of customers and the multiplying number of sales channels. Clearly, online channels are no longer just a nice-to-have — they’re a necessity in our always-on world. By Agnes Law, Schawk! In APAC, e-Commerce sales have tripled from $600 Billion USD in 2014 to $1.8

Customer Experience 195

Customer Experience Customer eCommerce Retail 195

Retail TouchPoints

JANUARY 2, 2024

On the heels of its 40th anniversary, Mango Fashion Group has revealed plans to open 500 new stores in key markets, including Canada, France, the UK and U.S., In 2022, 36% of its business came from online channels. through 2026. India, Italy and Spain are the other store “homes” planned for the coming years.

Fashion 233

Fashion Events eCommerce Channel 233

Retail TouchPoints

MARCH 14, 2024

The biggest player, with 60% of the $45 billion market, is Amazon, followed by the likes of Walmart and Target, which, combined with a few other large players, are expected to take a combined 25% of the space, according to Boston Consulting Group. Kroger’s data arm is known for its detailed customer insights and omnichannel sales reporting.”

Retail 289

Retail Omnichannel Consumer Channel 289

Kissmetrics

NOVEMBER 30, 2020

When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load.

Live Chat 239

Live Chat Customer B2B Social Media 239

Retail TouchPoints

JANUARY 18, 2023

Seeking to advance its Revolutionize Luxury Experiences initiative, Neiman Marcus Group has named executives to fill two new high-level positions: Chief Brand Officer and Chief Retail Officer. Ward has been with Neiman Marcus since 2018, most recently as SVP, Customer Engagement.

Food and Beverages 278

Food and Beverages Retail Channel Technology 278

RTP blog

MARCH 17, 2019

Many marketers have been relying on this rule of thumb over this time, in doing so risking overlooking the key differences that come with variation in creative, sector, campaign KPI and media channel. These models can then be combined together to produce a holistic view of media impact throughout the customer journey to conversion.

Channel 150

Channel Consumer Marketing Customer 150

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences.

Retail 260

Retail Customer Data Channel Arts 260

Optimizely

FEBRUARY 27, 2019

That’s what drove Brian Lim, the CEO and Founder of The Emazing Group , to start three massively successful ecommerce brands — Emazing Lights , iHeartRaves and INTO THE AM. Brian’s hobby quickly turned into a business when he started selling custom LED gloving lights through Emazing Lights. How do you stand out?

Marketing 150

Marketing Hobbies Games Social Media 150

Retail TouchPoints

NOVEMBER 13, 2023

However, the company also has achieved growth thanks to new awareness and sales channels such as: A blossoming Brooklinen for Business (B4B) strategy: The company has launched a new ecommerce destination that allows hotels, bed-and-breakfasts and other hospitality businesses to purchase Brooklinen products.

Omnichannel 255

Omnichannel B2B Channel Customer 255

Retail TouchPoints

JUNE 30, 2022

H&M will work with Google Cloud ’s computing services to improve its customer experience and supply chain capabilities, by leveraging data analytics and the technology provider’s secure, sustainable global infrastructure. We admire H&M Group’s commitment to innovation and are excited to move forward in our journey together.”.

Customer Experience 254

Customer Experience Omnichannel Supplies Events 254

Liveintent

OCTOBER 19, 2021

Email is a powerful channel for driving one-to-one connections and retention amongst customers. What is customer acquisition? Customer acquisition is the process of gaining new customers for your brand. The importance of diversifying customer acquisition channels. Here’s why.

Customer 126

Customer Channel Management Social Media 126

lateshipment

AUGUST 1, 2022

In the always-on retail environment, the convenience of a seamless experience is the key to winning more customers. The benefits of automation are clear for the business as a whole, and automation can also transform the customer experience even when the customer isn’t directly involved. Managing Orders. Managing Listings.

Customer Experience 147

Customer Experience Payment Services Customer Shipping Costs 147