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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. Even the best gifts imaginable won’t sell as well as they could unless customers feel confident about access methods, delivery guarantees and fees.

SEO 264
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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Reducing costs by investing strategically in SEO and SEM. Analysis and analytics can be a significant cost to a business.

SEO 278
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How to Create the Perfect Business Listing

Kissmetrics

Local search visibility helps drive traffic, customers, and revenue. A business listing with up-to-date information, reviews, and images attracts local users and helps convert them into paying customers. Which Channels Should My Business Be Listed On? After all, that’s 6 percent of billions of searches.

SEO 276
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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second , we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. Create a YouTube channel.

SEO 225
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

We want to attract employees who can think big for the customer, challenge conventional thinking, and exceed expectations. We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. It’s about finding the right type of person and creating the right mix. Want to know more?

Marketing 275
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Paid Search Marketing for E-commerce. Not quite.

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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. Uncertainty is clouding the strategy that brands and retailers rely on to acquire new customers and grow profitably. Exploring additional paid search channels will help brands navigate higher costs.