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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

Before they’ve even started, the 2020 2021 Olympic Games have already made history. The impact that will have on athlete performance, global viewership and the overall ambience surrounding the games (both on-site in Tokyo and abroad) remains to be seen. Will sponsoring brands be tarnished by the turmoil surrounding the event ?

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AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Retail TouchPoints

As a matter of fact, as accessibility becomes a more prevalent concern in the retail sector, the interplay between new technology and AI represents some good news. Features that improve accessibility have the power to help legitimize AI-powered tools and services and lead to more trust around the new technology.

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Benefits of Cross-Channel Tracking in eCommerce

Algopix

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Traditionally, online retailers mainly make use of two sensory channels to offer their customer an experience: the visual sense and the auditory sense. This is no longer science fiction. virtual reality).

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Ikea Improves Forecast Accuracy with AI-Powered Demand Sensing

Retail TouchPoints

Ikea Retail (Ingka Group) has seen “game-changing” results since employing artificial intelligence-powered demand sensing technology. AI has been a game-changer for us, making our routine tasks easier with the use smart models,” explained Parag Parekh, Global Chief Digital Office (CDO) for Ikea Retail (Ingka Group) in a statement.

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How Businesses Can Use Emerging Technology To Extract Value From Social Media

lateshipment

And one such channel that can be the best choice for you in the current scenario is your social media game. With technological advancements happening throughout the e-commerce space, there are also several up-and-coming innovations in social media that businesses can take up to stay competitive.