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6 of the Best Ecommerce Platforms and Solutions 2020: Wix vs Shopify vs Volusion vs BigCommerce vs Big Cartel vs 3dcart vs Ecwid

Ecommerce Platforms

Business leaders can run multi-channel advertising campaigns with Wix, improve their sales outcomes, and publish content easily too. All of that starting at the price of $29 / month, or as low as $9 / month if you're okay with not having an online storefront but instead selling via social media and other channels. No time to read?

3dcart 272
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Ecommerce Segmentation vs. Personalization: Differences & Benefits

UpSellIt

In ecommerce segmentation, a consumer base is divided into several groups (aka “segments”) based on certain characteristics, behaviors, traits, habits, or preferences. Now, let’s take a look at a real life example from UpSellit’s partnership with Park ‘N Fly, a popular airport parking company. What is Ecommerce Segmentation?

eCommerce 107
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What Is A/B Testing?

Kibo

A/B testing is the method of creating two or more versions of creative or content on a website, email, app, or other digital channel to compare how your audience responds to each version. And the introduction of multivariate testing and A/B/n testing have allowed marketers to test more than two variations. How Does A/B Testing Work?

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23 Black-Owned Businesses to Support in 2023

Smile.io

If you’re wondering how to be an ally for the Black community this February, shopping from Black-owned businesses is a great place to start. Not only are you supporting a small business owner’s dream, but by shopping from Black-owned stores you are directly and sustainably supporting a community of entrepreneurs.

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What is Personalized Marketing ?

Kibo

By collecting data (including browsing history and pages viewed), they were able to segment users into focused groups including demand generation, operations and data management. Personalized marketing is a strategy by which marketers leverage data and analytics to deliver personal experiences to customers and prospects.

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5 tips for planning your 2020 holiday marketing strategies

Liveintent

This holiday shopping season isn’t going to look like any shopping season we’ve seen before. To prove yourself a top digital advertiser, you’ll need to think outside of the box. We’ve taken a look at some of the latest consumer behaviors and expert predictions to assemble five tips for planning your 2020 holiday marketing strategies.

Marketing 118
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How Quick Service Restaurants Can Find Growth Opportunities

Wiser

Leverage Digital Marketing Channels, But Don’t Ignore Traditional Ones. Digital marketing channels have made it easy to reach a wide range of customers without the costs that traditional media would typically run you. For example, McDonald’s now has its own proprietary TV channel. You don’t want to be invisible there.