Nine More Questions for 3M Industrial Group Marketing Leader, Penny Wise

Forrester eCommerce

This year’s B2B Marketing and Sales Forum wrapped up just over a month ago, but I wanted to continue the great conversation I started with Penny Wise, Marketing Director – Industrial Business Group at 3M and get to more of the great questions posed by our Forum audience.

B2B 228

How To Grow Your Email List By 56% Overnight With Group Giveaways

My Wife Quit Her Job

A while back, my partner Toni and I launched a free group giveaway service called Go Brand Win. How quickly can you expect to grow your list with a group giveaway? Having run a bunch of successful group giveaways at this point, I thought that it would be interesting. The post How To Grow Your Email List By 56% Overnight With Group Giveaways appeared first on MyWifeQuitHerJob.com.

How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

BigCommerce

Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. Optimizing & Expanding Single Keyword Ad Groups. Certain types of campaigns call for certain types of audiences and ad groups.

PPC 268

Control Groups: An Effective Way to Measure Campaign Success

UpSellIt

Well, that’s where control groups comes into to play. What is a control group? In science, a control group is a term commonly used to describe subjects that receive zero exposure to certain factors. How are control groups helpful to business?

Buyers Find What They’re Looking For Faster with eBay Grouped Listings

ChannelAdvisor

Then came the request for sellers to utilize more item specifics and structure data — well, it’s all been leading up to this — eBay has created a new way to shop: eBay Grouped Listings. Once you select an item from the search results, you will see the grouped listing page.

Uber Shutters Self-Driving Truck Group; Autonomous Freight’s Future Remains Bright

Forrester eCommerce

This week, Uber announced that it would close down its self-driving trucks business unit to focus on autonomous passenger vehicles. In July 2017, we predicted that logistics and shipping firms would replace human-driven double- and triple-freight trailers with human-directed platoons of autonomous trucks and fully autonomous trucks as quickly as practicable and legally permitted. Does this […]. artificial intelligence (AI) automotive transportation & logistics artificial intelligence

Sailthru Joins the CM Group Family of Brands

Sailthru

We’re thrilled to announce the next chapter in Sailthru’s story: We’re now a part of CM Group’s family of brands. In addition to Sailthru, CM Group has also acquired Liveclicker , which provides real-time email personalization solutions for marketers.

Principal Analyst Brian Solis Shares How Innovation Can Transform Your Brand

Retail TouchPoints

By Alicia Esposito, Content Strategist Brian Solis, author and analyst for Altimeter Group, studies consumer behaviors and how they, coupled with disruptive technologies, impact the way brands do business. Brian Solis Salesforce Altimeter Group marketing Holiday Readiness

Books 195

4 Questions with CM Group CEO Wellford Dillard

Sailthru

Now we’re in an even better position to do so as a part of CM Group, under the leadership of CEO Wellford Dillard. He’s held several CFO roles in the space, most recently at Emma, an email service provider in CM Group’s family of brands.

African American Brand Loyalty: Insights on Retail’s Most Loyal Ethnic Group

Customer Communications Group

The post African American Brand Loyalty: Insights on Retail’s Most Loyal Ethnic Group appeared first on CCG. Discover the factors most likely to influence African American brand loyalty, based on responses to our 2018 Retail Customer Loyalty Study. CCG Retail Marketing Blog

New case study: Why Eventige Media Group sees Klaviyo as a growth partner

Klaviyo

Today we are excited to launch a new case study featuring Eventige Media Group, an advertising agency based out of NYC. The post New case study: Why Eventige Media Group sees Klaviyo as a growth partner appeared first on Klaviyo.

The Power of Pumpkin — How Seasonal Trends Create New CX Opportunity For Brands

Retail TouchPoints

By Gordon White, Acticall Sitel Group Sunday is shopping day in my house, a necessary trip to the local Trader Joe’s to stock up on essentials like Brown Rice Marshmallow bars and Ghost Pepper Potato Chips. CX Gordon White Acticall Sitel Group seasonal trends

Eyeglasses Were First. What’s Next For Virtual Try-On?

Retail TouchPoints

By Jen Spofford, The Archer Group There’s plenty to love about online shopping — especially convenience and speed. Jen Spofford is the Chief Strategy Officer at The Archer Group. virtual try-on Jen Spofford The Archer Group eyeglass companies LikeAGlove

WWD: Destination XL Group Taps DynamicAction for Retail, Consumer Experience Solution

Dynamic Action

The post WWD: Destination XL Group Taps DynamicAction for Retail, Consumer Experience Solution appeared first on DynamicAction.

Demo 48

Hosting user group meetups and other events at iQmetrix

iQmetrix

Now that we've got a number of user group meetups and open office events under our belt, it's time to spread the word a bit more broadly that we're happy to host events at our office here in Vancouver.

Retail TouchPoints: DXL Group Uses Data Analytics That Add Science To Decision Making

Dynamic Action

Retail TouchPoints featured an article focused on DynamicAction’s role in helping DXL Group achieve their key goals, which are to: Create more opportunities for upselling and increase customer lifetime value and profitability ; Drive more full-price sales ; Break down inventory availability across channels ; and. Sahal Laher, the Chief Digital Officer and CIO of Destination XL Group, realized that the company simply had too much data to analyze. “No

Demo 48

Retail TouchPoints: DXL Group Uses Data Analytics That Add Science To Decision Making

Dynamic Action

Retail TouchPoints featured an article focused on DynamicAction’s role in helping DXL Group achieve their key goals, which are to: Create more opportunities for upselling and increase customer lifetime value and profitability ; Drive more full-price sales ; Break down inventory availability across channels ; and. Sahal Laher, the Chief Digital Officer and CIO of Destination XL Group, realized that the company simply had too much data to analyze. “No

Demo 48

Video Recap: December's Baltimore HubSpot User Group (HUG) featuring Wistia

Groove

How often do you get to leave work early on a Thursday afternoon to drink beer, enjoy a wine tasting, eat pizza, win prizes, and hear an awesome speaker and expert on one of the most relevant topics in marketing? HubSpot

DXL Group Drives Transformation of its Digital Business with DynamicAction’s Retail Analytics Solution

Dynamic Action

21, 2017— DynamicAction , provider of the most advanced data analytics solution specifically designed for retailers, today announced that Destination XL Group, Inc. This requires going beyond the transactional elements and really understanding how our customers view our brand, and in turn, how we communicate our brand story to each individual customer,” said Sahal Laher, Chief Digital Officer and CIO, Destination XL Group, Inc. About Destination XL Group, Inc.:

5 ecommerce lessons from Dorel Juvenile Group

Salsify

We listened into a recent podcast as Bob Land and Jamie Dooley of the Dorel Juvenile Group shared insights from the strategic wins and losses for their baby and childrens safety products Takeaway: Not every day does someone with over 20 years of ecommerce experience share their lessons learned.

SHOPPING HABITS: WHAT’S AGE GOT TO DO WITH IT?

PFS

We posted a whitepaper earlier this year that studied four different age groups and their shopping habits. Our infographic examines the key features of each consumer group – from spending power to the most successful buyer incentives. Each generation displays unique characteristics, digital maturity, preferences, and more. With retail sales set to top $27 trillion in three years, retailers need to heed each shopper’s desires to succeed.

Blog 52

Executive Presence and Why It’s Critical to Your Career

ChannelAdvisor

The ChannelAdvisor Women’s Group is an affinity group that was established in 2018 to connect and develop women at ChannelAdvisor across our global offices. The group is committed to guiding and empowering women at ChannelAdvisor by supporting each other to develop valuable professional skills through education, networking and inclusion. Based on survey results from group members, the group chooses topics to focus on. ChannelAdvisor Women's Group

Arts 40

Key Takeaways From The Forrester Wave™: Global Merchant Payment Providers, Q4 2018

Forrester eCommerce

The report includes assessments of ACI Worldwide, Adyen, Chase Merchant Services, CyberSource, Elavon, First Data, Ingenico Group, Paysafe Group, Wirecard, Worldine, and Worldpay […]. We recently published the “The Forrester Wave™: Global Merchant Payment Providers, Q4 2018” report, which identifies the 11 most significant global payment vendors that can help enterprise merchants with their omnichannel efforts.

Competition Heats Up In Banking Transformation Services

Forrester eCommerce

After a few quiet years, Thought Machine, the fintech behind a new core banking platform called Vault, is stealing the limelight, first with its announcement of a strategic partnership with Lloyds Banking Group, then with a similar partnership with the digital bank Atom.

Video Drives Online Display Advertising Spending But With Some Limitations

Forrester eCommerce

Online video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […]. advertising Asia Pacific B2C marketing digital marketing

B2C 196

IBM Goes All In On Cloud And Sends Collaboration And Experience Products To HCL

Forrester eCommerce

IBM’s journey to rebalance its enterprise software portfolio around areas such as AI, hybrid cloud, and supply chain shifted into high gear with an agreement to sell a group of its collaboration and experience products to HCL Technologies for $1.8

Channel Software Tech Stack (2019) – INFOGRAPHIC

Forrester eCommerce

(CLICK FOR HIGH RES) The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales process and partner programs. Often, the focus of channel technologies is to make difficult processes easier, automate workflows, measure multi-tier activities, and drive more efficient spending, coverage, and partner communication. The channel […].

Episerver Website Development

Guidance

Resource Link: Episerver Website Development Grouping Letter: E

48

Big Commerce

Guidance

Resource Link: Big Commerce Website Development Grouping Letter: B

48

Shopify Plus Website Development

Guidance

Resource Link: Shopify Plus Website Development Grouping Letter: S

Can Creative Entrepreneurialism Save The Agency Business Model?

Forrester eCommerce

Jay Pattisall, Keith Johnston, and I have been probing the reasons behind the financial woes of agency holding companies such as MDC Partners, Publicis Groupe, and WPP.

Otto.de builds the ecommerce experience of the future, with high performance content provided by Amplience

Retail Technology Review

The Otto Group is a globally active group of retailers and retail-related service providers with around 50,000 employees and sales of EUR 12.5 billion

Pop-up book shop conquers online competition using AI

Retail Technology Review

RichRelevance been appointed by Qwerkity, part of The Book People Group, to provide personalised product recommendations through its Xen AI platform. Internet Retailing

Books 132

With the acquisition of Cylande group, Cegid gives rise to a world leader

Cegid

Milton Keynes, 23rd November, 2017 – Cegid announces the acquisition of Cylande , a leading provider of software solutions for retail, further strengthening the group’s position at the forefront of the retail technology market.

6 Metrics That Matter For B2B Marketers And 6 Bonus Fun Facts

Forrester eCommerce

Turns out this was a bit of a pickle, because 77% of the same group of respondents said that lacking the ability [… In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that followed.

B2B 164