Forrester eCommerce

APRIL 2, 2021

Buying-group obsession is more likely to achieve growth for demand and ABM. Still jamming leads down a funnel? John Arnold explains the mind shift and what teams need to focus on.

Marketing 348

Marketing 348

Forrester eCommerce

MAY 23, 2023

It’s time again for Forrester’s annual awards: the Technology Strategy Impact Awards and the Enterprise Architecture Awards. As the research director for Forrester’s enterprise architecture (EA) coverage, I am now leading the EA Awards.

Technology 195

Technology Customer 195

Forrester eCommerce

JULY 12, 2021

Nearly all B2B buying decisions are made by groups. So why are so many marketers still oriented toward leads? Learn why, and see how Forrester's B2B Revenue Waterfall can give you better insights and results.

B2B 300

B2B Marketing Operations Customer 300

Store Growers

APRIL 26, 2023

In this piece, we’ll discuss the item group ID attribute and explain what it is, how it works in Google Shopping, what are its formatting requirements, and ways to solve feed issues with this attribute. What Is the Item Group ID Attribute in the Product Feed? Item_group_id allows advertisers to group variants of the same product.

Presentation 91

Presentation Customer Reference Apparel 91

Forrester eCommerce

OCTOBER 7, 2021

Buyers work as a group to make a unified decision. As organizations embrace the reality of buying groups, demand programs must change from focusing on individuals to opportunities. Traditional acquisition and nurture programs have ignored the reality of how buyers work together.

B2B 195

B2B Marketing 195

Forrester eCommerce

OCTOBER 8, 2021

Alors que les responsables de la demande et du marketing basé sur les comptes (ABM) cherchent à établir de nouvelles bases en 2022, il sera essentiel de se concentrer sur les groupes d'achat pour réussir.

Marketing 195

Marketing B2B 195

Retail TouchPoints

MARCH 1, 2023

Nordstrom will work with The Folklore Group to better identify and engage with fashion and lifestyle brands founded by Black, Latinx, Asian and other people of color as well as those located in emerging markets.

Retail 98

Retail Fashion Customer Operations 98

Forrester eCommerce

JULY 21, 2020

Jason Bradshaw and Andrew Sherwood-Jones from Volkswagen Group Australia (VGA) did it, and they shared their story with me (paywall). We know it’s a bad idea to pay employees for achieving customer experience (CX) metric targets. But how can companies move away from that practice if they’re already doing it?

Customer Experience 284

Customer Experience Customer Automotive 284

Forrester eCommerce

DECEMBER 16, 2020

In his latest blog post for Forrester, Malachi Threadgill shares advice on how to align sales and marketing with the seven must-dos for B2B buying groups. It’s time for a holiday miracle!

B2B 273

B2B Blog Marketing 273

Forrester eCommerce

JULY 8, 2021

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model.

Channel 535

Channel Social Media Technology Customer 535

RetailWire

JUNE 1, 2023

Chick-fil-A, long a darling of conservative political and religious groups, is now the target of boycott calls by right-wingers who disapprove of the company having a department dedicated to diversity, equity and inclusion.

Article 56

Article 56

Forrester eCommerce

NOVEMBER 21, 2018

This year’s B2B Marketing and Sales Forum wrapped up just over a month ago, but I wanted to continue the great conversation I started with Penny Wise, Marketing Director – Industrial Business Group at 3M and get to more of the great questions posed by our Forum audience. Caroline: Penny, I kicked off the Forum […]

Marketing 333

Marketing B2B 333

Forrester eCommerce

OCTOBER 8, 2021

As demand and account-based marketing (ABM) leaders look to lay new foundations in 2022, a focus on buying groups and intuitive, highly contextualized experiences will be critical.

Marketing 195

Marketing B2B 195

Retail TouchPoints

SEPTEMBER 8, 2022

Walmart is expanding its presence in the medtail space through a 10-year partnership with healthcare and insurance provider UnitedHealth Group that will begin in January 2023. Walmart will incorporate UnitedHealth Group’s Optum program to provide analytics and support tools to clinicians.

Retail 92

Retail Improvements Technology Customer Experience 92

Forrester eCommerce

OCTOBER 7, 2021

As demand and account-based marketing (ABM) leaders look to lay new foundations in 2022, a focus on buying groups and intuitive, highly contextualized experiences will be critical.

Marketing 195

Marketing B2B 195

Retail TouchPoints

MAY 12, 2023

On May 11 the parent company of Facebook , Instagram and WhatsApp unveiled several new generative AI applications for its platform that it is currently trialing with a small group of advertisers. The company is still very much focused on this tech though , according to Nicola Mendelson, VP of the Global Business Group at Meta.

Events 98

Events Marketing Games Operations 98

Wiser

JULY 20, 2021

You have focus groups, surveys, panels, and the like. In-store audits vs. focus groups is a good conversation to have inside your company. When we first discussed this topic way back in 2016, Raj Rajaratnam, then the VP of Consumer Insights at Clorox, was saying that “focus groups are probably the most misused tool in our tool kit.

Consumer 145

Consumer Retail Mobile Marketing 145

Retail TouchPoints

JUNE 6, 2022

UK-based Frasers Group , parent company of Sports Direct , House of Fraser and Flannels , has reportedly acquired digital fashion retailer Missguided for $25.1 Frasers Group wasn’t the only company interested in Missguided. Frasers Group also has acquired other struggling brands including Evans Cycles , Jack Wills and Studio Retail.

Fashion 108

Fashion Retail Clothing Operations 108

Retail TouchPoints

FEBRUARY 15, 2023

Neiman Marcus Group (NMG) has made a series of strategic changes to its operating model as it continues to advance its Revolutionize Luxury Experiences transformation strategy. “Bergdorf Goodman is a key driver for the company’s growth through BG.com,” said van Raemdonck.

Customer Experience 100

Customer Experience Retail Operations Customer 100

Retail TouchPoints

SEPTEMBER 29, 2022

SPARC Group , the retail venture owned by Simon Property Group and Authentic Brands Group (ABG), has hired outdoor industry veteran Tim Bantle to lead Eddie Bauer as CEO. As CEO, Bantle will also be tasked with developing a stronger omnichannel strategy for Eddie Bauer.

Outdoor 104

Outdoor Retail Omnichannel Consumer 104

My Wife Quit Her Job

APRIL 21, 2021

She’s also the author of one of the highest-selling keto cookbooks of all time called “Easy Keto For Busy People” She runs a gigantic Facebook group with almost 200K members, a Facebook page with almost 700k fans, and another Facebook group with 100k members. What You’ll Learn What led Jen […].

Social Media 156

Social Media eCommerce 156

TalkingRetail

APRIL 21, 2021

The Portman Group, the social responsibility and regulatory body for alcohol, has released new guidance on the naming, packaging, and promotion of alcohol products containing CBD. This story continues at Portman Group issues category guidance on CBD. Or just read more coverage at Talking Retail.

Retail 114

Retail Other 114

Retail TouchPoints

NOVEMBER 17, 2021

Rue Gilt Groupe, the parent company of the parent company of Rue La La and Gilt Groupe , has filed for an IPO with the goal of a $100 million valuation. Rue Gilt Groupe currently has more than 1 million active buyers, of which 40% are between the ages of 18 and 44. Rue Gilt Group also experienced a net loss of $12.6

Retail 89

Retail Mobile Customer 89

Retail TouchPoints

APRIL 6, 2023

Authentic Brands Group (ABG) has made a binding offer to purchase Boardriders ’ iconic brands, including Quiksilver , Billabong , Roxy , DC Shoes , RVCA , Element , VonZipper and Honolua. The Boardriders portfolio generates $2.9

eCommerce Platforms 83

eCommerce Platforms eCommerce Retail Definition 83

Retail TouchPoints

DECEMBER 16, 2022

Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX , gaining a platform for select WMG artists to design their own virtual fashion lines.

Fashion 103

Fashion Clothing Retail Consumer 103

TalkingRetail

DECEMBER 18, 2020

Bestway Wholesale has confirmed it has bought Costcutter Supermarkets Group (CSG) from owner Bibby Line Group. Bestway said the acquisition, which will complete on approval from the Financial Conduct Authority, follows the improvement in CSG’s financial performance over the last two years.

Improvements 132

Improvements 132

Retail TouchPoints

APRIL 15, 2022

Kohl’s has reportedly received a $9 billion takeover offer from Franchise Group , the parent company of The Vitamin Shoppe and Buddy’s Home Furnishings , three people familiar with the matter told Reuters. Sycamore Partners and a group including Acacia Research Corp also have proposed takeover offers as Kohl’s weighs its options.

Home Furnishings 115

Home Furnishings Retail eCommerce Operations 115

Retail TouchPoints

MAY 31, 2022

Frasers Group has sold its U.S. retail businesses, Bob’s Stores and Eastern Mountain Sports , for $70 million in cash to GoDigital Media Group. According to Frasers, the funds from the transaction will go into the group’s general working capital pool. “We

Apparel 95

Apparel Outdoor eCommerce Retail 95

RetailDive

MAY 5, 2022

The toy maker is expanding its digital efforts in what it is calling "one of the single largest investments the Lego Group will make in a generation."

Toys 105

Toys 105

Retail TouchPoints

JULY 19, 2022

Seeking information via the legal system, Amazon has filed a lawsuit against the administrators of more than 10,000 Facebook groups that try to orchestrate fake reviews in exchange for money or free products. the UK, Germany, France, Italy, Spain and Japan.

Social Media 96

Social Media eCommerce Gifts Customer 96

Retail TouchPoints

JANUARY 9, 2023

Chinese billionaire Jack Ma will no longer control Ant Group , the fintech firm he founded, after the company reorganized its shareholding structure in order to “align the voting interests of shareholders with their economic interests,” according to a company statement. The adjustment will not affect the day-to-day operations of Ant Group.

Financial Services 70

Financial Services Banking Retail Technology 70

MakeWebBetter

APRIL 15, 2021

Customer groups are far-reaching resources for managing your online store and running impactful marketing strategies. Therefore, you can segment your WooCommerce customers into groups with minimal effort by analyzing their conversion paths. The post How To Group WooCommerce Customers To Manage Your Store?

WooCommerce 90

WooCommerce Customer Management Definition 90

Retail TouchPoints

MAY 20, 2021

Authentic Brands Group (ABG) , a brand development company featuring popular names such as Juicy Couture , Lucky Brand, Brooks Brothers and Nautica , and retail platform SPARC Group have signed an exclusive deal with Klarna to offer ecommerce customers a buy now, pay later (BNPL) option across its portfolio of retail brands.

eCommerce Platforms 89

eCommerce Platforms eCommerce Retail Consumer 89

TalkingRetail

JULY 16, 2020

PNG Group has bought its sixth convenience store in West Yorkshire, snapping up a Costcutter-branded outlet in Shipley. In addition, as it is not tied to the symbol group, there is also the chance to re-merchandise the business. The store offers a new owner the opportunity to expand the food-to-go offering and general services.

105

105

TalkingRetail

MAY 14, 2021

Retailer Andrew Thornton has sold his Thornton’s Budgens store in Belsize Park, north London, to Kavanagh Group for an undisclosed sum. Kavanagh Group owns 11 SuperValu stores in Ireland and a number of stores in the UK. This story continues at Thornton’s Budgens bought by Kavanagh Group. Thornton said: “After.

Retail 83

Retail Operations Management 83

TalkingRetail

SEPTEMBER 17, 2020

Blackburn-based forecourt operator The Kay Group has opened the doors to its new service station in Beighton, Sheffield. The company has unveiled its latest new-to-industry site, which is situated just off the M1, after postponing the original June opening date due to lockdown.

Operations 111

Operations 111

TalkingRetail

JUNE 15, 2021

Henderson Group, which owns the Spar, Eurospar, and Vivo grocery brands in Northern Ireland, has formed a partnership with store operations platform Applied Data Corporation (ADC). This story continues at Henderson Group introduces technology to support Natasha’s Law regulations. The new allergen law requires that.

Technology 106

Technology Retail Operations 106