JCPenney Joins SPARC Group to Form Catalyst Brands
Retail TouchPoints
JANUARY 9, 2025
JCPenney and SPARC Group, which holds a portfolio of brands including Aropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica , have formed a joint venture in an all-equity transaction to create Catalyst Brands. The new entitys shareholders include Simon Property Group, Brookfield Corp., Authentic Brands Group and Shein.
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