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Adobe Journey Optimizer – B2B Edition Makes Buying Group Adoption Easier

Forrester eCommerce

Adobe has announced the Adobe Journey Optimizer - B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality helps B2B organizations align with sales, target buyer roles more effectively, and measure marketing’s impact on revenue.

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Digital Brands Group Gets Physical to Clear Excess Inventory

Retail TouchPoints

Digital Brands Group, Inc. “We are excited to begin the retail store phase of our growth strategy,” said Hil Davis, CEO of Digital Brands Group in a statement. “We DBG), which has a portfolio of luxury lifestyle brands such as Bailey 44, DSTLD and Sundry , plans to open its first retail store in Dallas.

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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly.

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Alibaba Cancels Cloud Group Spinoff, Blames U.S. Chip Export Restrictions

Retail TouchPoints

Alibaba Group has nixed plans to spin off its Cloud Intelligence Group as a separate company, citing recently expanded U.S. Alibaba had announced its plans to divide the company into six operating groups in March 2023. Alibaba had announced its plans to divide the company into six operating groups in March 2023. “We

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ABCs of Data Normalization for B2B Marketers

At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Well, marketers rely on this grouping to reach their goals. Why is this so essential?

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Saying Goodbye To MQLs: What Changes In The RDR Function When We Move To Buying Groups?

Forrester eCommerce

Whether you realize it or not, revenue development reps are already working with buying groups. Learn how to formalize this process internally today.

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Simon Sells Off Authentic Brands Group Stake, Will Put up No Capital for Express

Retail TouchPoints

Simon Property Group , is making some shifts in its “side hustle” as a brand owner. On an earnings call discussing its Q1 2024 results, CEO David Simon shared that the company had sold its remaining stake in brand management firm Authentic Brands Group for $1.2 The biggest mall owner in the U.S.,