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How to Grow a Facebook Group

Kissmetrics

Nearly 1 billion of those users participate in Facebook Groups. Creating a group of your own is an inexpensive and effective way to reach your target market. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participation is encouraged.

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5 Alternatives to Yahoo Groups

Kissmetrics

Yahoo Groups was one of the original online communities. Many of these new platforms offer features Yahoo Groups doesn’t. After lagging behind their competitors for a few years, Yahoo Groups officially shut down in December of 2020. Thankfully, if you were a fan, there are a plethora of alternatives to Yahoo Groups.

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Your Buyer Is A Group, Not A Person. What Are You Doing About It?

Forrester eCommerce

Nearly all B2B buying decisions are made by groups. So why are so many marketers still oriented toward leads? Learn why, and see how Forrester's B2B Revenue Waterfall can give you better insights and results.

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Age group attribute in Google Shopping Feeds

Store Growers

In this article, we cover the age group attribute for product feeds; what it is, how to comply with Google’s formatting requirements, and other useful tips. What Is the Age Group Attribute in the Product Feed? The age group attribute allows merchants to specify the demographic group of the end user of their product.

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ABCs of Data Normalization for B2B Marketers

At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Well, marketers rely on this grouping to reach their goals. Why is this so essential?

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VP, Group Research Director Melissa Parrish: “I Always Knew Forrester Was My Home”

Forrester eCommerce

In this Q&A, VP and Group Research Director Melissa Parrish explains what initially brought her to Forrester, why she chose to return, and how her experiences have made her a stronger, more effective leader. One in 10 Forrester employees is a boomerang — a former worker who has rejoined the company.

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Blue Prism Group To Merge With Tibco

Forrester eCommerce

Private equity firm Vista Equity Partners just announced it will acquire robotic process automation (RPA) software company Blue Prism Group. It plans to merge Blue Prism into Tibco Software, which it already owns. Forrester’s Automation team took a look at this potential merger and had the following thoughts.

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