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Saying Goodbye To MQLs: What Changes In The RDR Function When We Move To Buying Groups?

Forrester eCommerce

Whether you realize it or not, revenue development reps are already working with buying groups. Learn how to formalize this process internally today.

B2B 439
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Saying Goodbye To MQLs: Accounts, Buying Groups, Opportunities, Oh My! How Is It All Connected?

Forrester eCommerce

Accounts, buying groups, opportunities, oh my! Find out how they’re all connected in this week’s Saying Goodbye to MQLs blog.

Blog 439
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Saying Goodbye To MQLs: So We’re On Board With Buying Groups, But What About The Individual?

Forrester eCommerce

In this post, we look at what happens to the individuals if we focus on buying groups. Welcome back to this multipart blog series answering why leads-centric marketing approaches don’t work.

Blog 370
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How to Grow a Facebook Group

Kissmetrics

Nearly 1 billion of those users participate in Facebook Groups. Creating a group of your own is an inexpensive and effective way to reach your target market. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participation is encouraged.

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ABCs of Data Normalization for B2B Marketers

At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Well, marketers rely on this grouping to reach their goals. Why is this so essential?

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5 Alternatives to Yahoo Groups

Kissmetrics

Yahoo Groups was one of the original online communities. Many of these new platforms offer features Yahoo Groups doesn’t. After lagging behind their competitors for a few years, Yahoo Groups officially shut down in December of 2020. Thankfully, if you were a fan, there are a plethora of alternatives to Yahoo Groups.

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Your Buyer Is A Group, Not A Person. What Are You Doing About It?

Forrester eCommerce

Nearly all B2B buying decisions are made by groups. So why are so many marketers still oriented toward leads? Learn why, and see how Forrester's B2B Revenue Waterfall can give you better insights and results.

B2B 483