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5 Common Multi-Channel Challenges and How to Overcome Them

SellBrite

In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To succeed in multi-channel, you have to know how you’re going to address these challenges when they appear in front of you.

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How to Decide Which Online Sales Channel to Sell Your Products On

SellBrite

Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. There’s only one problem: Some online sales channels offer design templates and fulfillment outsourcing while others offer product auctions and multiple pricing options.

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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. Today, 74% of customers said they use multiple channels to start and complete a transaction. It is important that you are able to gather feedback across every channel. You can do this by white labeling.

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FTC’s ‘Click-to-Cancel’ Proposal: A Step Forward for the Negative Option Model

Retail TouchPoints

This happens when consumers bypass the merchant and contact their bank to cancel a subscription, resulting in a chargeback against the retailer. Proper communication channels and ongoing dialogue with customers can help minimize the risk of disputes. This is a growing — and very costly — problem for subscription retailers.

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SMS Marketing: The Comprehensive Guide to Strategic Text Messaging

Groove

The Benefits of SMS Marketing SMS is a direct channel. It easily integrates with other marketing channels. From your eCommerce platform to your CRM and third-party apps, it’s critical that all channels integrate together to create the best customer experience possible. You can expect high open rates. Run a giveaway.

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Grow Your SMS List with Text-to-Subscribe

Optimizely

Zaius Channel configuration for updating global consent for a phone number. Zaius Channel configuration for updating global consent for a phone number. When your SMS reply campaigns are ready, you can let your customers know that you want them to get in touch with you on this channel! SMS Opt-in Confirmation Message.

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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

And as COVID-19 volatility continues to put retailers and consumers in a frustrating holding pattern, more retail brands are turning to appointments to minimize store traffic and keep social distancing guidelines in place. Rethink KPIs: Footfall is a challenge for all retailers as social distancing guidelines remain in force.

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