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How to Drive Wine Sales in 2023 with Digital Marketing

Retail TouchPoints

To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI.

Marketing 317
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13 Key Digital Marketing Channels for 2024

Digital Doughnut

Learn about the most effective digital marketing channels, ROI, current trends like Voice Search Optimisation, and future innovations. Find out how to allocate your budget for maximum returns and build credibility through e-word of mouth.

Channel 98
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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363
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Distribution Channels: What They Are, Types, & Examples

Kissmetrics

Have you defined the distribution channels that will be used by your company? In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. There are many types, formats, and levels of distribution channels. What Are Distribution Channels? Direct Channels.

Channel 263
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Klaviyo Email Marketing: 5 Reasons They Stand Out in 2024

Groove

In 2024, email marketing is far from dead. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular. With the advent of advanced machine learning and AI, email marketers will be expected to tailor emails for individual subscribers.

Marketing 370
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Why You Should Audit Your YouTube Channel

Kissmetrics

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content. Why Your YouTube Channel Needs an Audit.

Channel 309
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6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. How to Boost Content Reach. So how do you combat this?