Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content. Why Your YouTube Channel Needs an Audit.

Channel 309

Channel Social Media SEO Other 309

Retail TouchPoints

MAY 2, 2024

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% Top-up cards generate valuable data on customer spending habits and preferences for the business, allowing brands to personalize marketing campaigns and improve product offerings. In the U.S.,

Customer Retention 199

Customer Retention Payment Services Gifts Marketing 199

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. And in challenging economic times, growth costs less than in prosperous economic times when everyone invests a lot in marketing.

Marketing 308

Marketing Technology Social Media Recommendation 308

Optimizely

FEBRUARY 8, 2018

Marketing attribution can be a little intimidating. How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Fabric

FEBRUARY 9, 2024

Tim Cook, CEO at Apple For retailers, improving inventory health sounds simple enough. In this article, we’ll go over some of the important things to look for when analyzing inventory in a retail business and present a blueprint for diagnosing and improving inventory health. “Inventory is fundamentally evil. Let’s dive in!

Improvements 130

Improvements Shipping Costs eCommerce Fulfillment 130

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. .

Channel 98

Channel Multi-channel Marketing Retail 98

BigCommerce

NOVEMBER 30, 2018

As an ecommerce brand, email can be your highest ROI sales channel. Think about it — when customers visit your…

Channel 333

Channel eCommerce Improvements Marketing 333

Kissmetrics

SEPTEMBER 1, 2020

As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. To truly execute a successful YouTube marketing strategy, improve organic reach, and take advantage of that massive percentage, you need in-depth familiarity with the unique YouTube algorithm.

Improvements 362

Improvements SEO Channel Subscription 362

Kissmetrics

OCTOBER 15, 2020

Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. Track this in your Google Analytics by going to Acquisitions, then Social Channels, and Clicking on Pinterest.

Improvements 311

Improvements Marketing Social Media Travel 311

Optimizely

MAY 30, 2017

Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. In fact, a decent percentage of marketers will use web push exclusively as a re-engagement tool for at-risk customers – but even that’s only a good strategy if it’s being leveraged alongside more regular use.

Customer Experience 170

Customer Experience Channel Improvements Customer 170

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 313

Marketing Information Consumer Reference 313

Groove

APRIL 17, 2024

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. Understanding Klaviyo's Google Ads Integration Klaviyo is a platform that offers a robust suite of marketing automation tools.

Customer Data 396

Customer Data Improvements eCommerce Article 396

Wiser

MAY 28, 2021

The in-store shopping experience can be quite different depending on what type of store you operate—a few of the more popular channels include home improvement, grocery, mass-market, drug, and dollar. Shoppers were asked to go into stores in the above channels and answer a number of questions while inside. Mass-Market.

Channel 135

Channel Improvements Marketing Consumer 135

Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Optimizing customer loyalty is essential for improving the lifetime value of current customers. She can be reached at kathy.kimple@osf.digital.

Shipping Costs 219

Shipping Costs Improvements Live Chat Retail 219

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Investing in New Channels.

Omnichannel 257

Omnichannel Marketing Social Media Channel 257

Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Remember, all channels work together. Focus on key automation. Don’t delay.

Marketing 317

Marketing Shipping Costs Shopping Carts Channel 317

Retail TouchPoints

DECEMBER 12, 2022

Plus, we will go over how to improve your overall policy. Not only can this affect data-driven marketing decisions, but it can lead to dead leads. Marketing emails can bounce, and once again the company can find itself dealing with missed opportunities. That way, they can avoid running into marketing and outreach issues.

Customer Data 175

Customer Data Improvements Management Customer 175

Kissmetrics

APRIL 22, 2021

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. It can also help you build strategies to improve your content in the long run.

Improvements 257

Improvements Outdoor eCommerce Marketing Marketing 257

Retail TouchPoints

MAY 18, 2023

Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share. His career includes managing online marketing for an international financial services company for over seven years and running his own digital agency.

Improvements 239

Improvements PPC Retail Financial Services 239

Forrester eCommerce

MAY 23, 2019

As the artificial distinction between account-based marketing (ABM) programs and everything else we do in B2B continues to dissolve, more firms are realizing that they can leverage the same account-centric strategies, tactics, and technologies to improve the performance of every aspect of their businesses.

Channel 339

Channel B2B Technology Improvements 339

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Groove

JULY 23, 2020

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Leverage automation to remove manual labor, save time and money and improve organizational efficiency. eCommerce Marketing Software: Increase Revenue. Here are our favorites: HubSpot for marketing, sales and service automation.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Algopix

AUGUST 12, 2023

This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazon marketplace. Continuous Growth : Learning should be an ongoing journey.

Channel 114

Channel eCommerce Multi-channel Information 114

Retail TouchPoints

MARCH 20, 2024

MNTN has fully integrated with Rockerbox , allowing marketers to more accurately measure the influence of their connected TV (CTV) advertising on conversions and revenue alongside other marketing channels directly within the Rockerbox platform.

Subscription 225

Subscription Channel Improvements Marketing 225

Kissmetrics

MARCH 5, 2021

Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Marketing is all about metrics. Add-On Slack Apps for Metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

AUGUST 26, 2021

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Despite the demand, there remains an opportunity gap for retail brands to adopt two-way channels and a conversational mindset.

Consumer 313

Consumer Marketing Mobile Customer Experience 313

Optimizely

JUNE 12, 2018

Unfortunately, too many B2C brands take this same approach to email marketing. That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms.

Channel 225

Channel Multi-channel Books Omnichannel 225

Groove

MARCH 14, 2019

Automating your eCommerce process improves accuracy and ensures it can run reliably and consistently. Among these, we recommend merchants automate the following: Inventory levels across sales channels. Although marketing automation isn't a new concept, this field has truly blossomed. Post-purchase email marketing.

Merchant Services 279

Merchant Services Improvements Payment Services eCommerce 279

Retail TouchPoints

NOVEMBER 5, 2021

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is an integrated digital marketing campaign?

Social Media 292

Social Media Marketing Shipping Costs SEO 292

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play. What are Multi-Channel Listing Solutions?

Multi-channel 105

Multi-channel Channel Multichannel eCommerce 105

Kissmetrics

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. Founder Alana Mitchell already had $3 million in annual revenue, but she knew there was room for improvement. Step 1: Make Some Skincare Marketing Technical Improvements.

Marketing 352

Marketing Social Media Improvements Events 352

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Kissmetrics

SEPTEMBER 19, 2017

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Sure, podcasts may have hit critical mass thanks to Apple iTunes and the iPod back in 2004, but new research is showing that small businesses and brands alike are taking another look at the podcast as a formidable marketing tool.

Channel 226

Channel Marketing Download Social Media 226

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

Forrester eCommerce

APRIL 30, 2018

Marketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. As digital marketing complexity increases, more marketers are embracing automation tools to improve efficiency and speed to market.

Marketing 328

Marketing Channel Management Technology 328

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113