ROI Revolution

MAY 30, 2023

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. We Have the Technology: Programmatic Trends Driving the Future of the Industry A critical factor in the ad industry’s increasing reliance on digital has been the development of tech in programmatic advertising trends.

eCommerce 148

eCommerce White Paper PPC Consumer 148

365 Retail

MAY 2, 2023

New data from Wunderkind , the leading performance marketing solution that scales one-to-one messages for retailers and brands, has revealed that black holes in retailers’ shopper identification capabilities are hampering personalisation efforts, and leaving revenue opportunities on the table.

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Channel Retail Download eCommerce 52

365 Retail

AUGUST 4, 2022

Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage , revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands.

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Channel Retail Presentation Customer Data 52

GetElastic

SEPTEMBER 6, 2021

This post was originally published on September 25, 2019 and has been updated for accuracy and relevancy in the market. He now serves as an expert and consultant for mid-market and global B2B firms in the areas of ecommerce strategy, digital transformation, digital marketing and technology evaluation.

B2B 144

B2B eCommerce White Paper Seminar 144

GetElastic

SEPTEMBER 26, 2019

He now serves as an expert and consultant for mid-market and global B2B firms in the areas of ecommerce strategy, digital transformation, digital marketing and technology evaluation. Matt Clark, Global Head & VP, Ecommerce and Digital Marketing, Premier Farnell/Avnet. Twitter LinkedIn. Twitter LinkedIn.

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B2B eCommerce Multi-channel White Paper 163

365 Retail

OCTOBER 26, 2023

The RTT whitepaper – ‘ Change Or Fail: Why Innovation Is The Business Survival Issue Retailers Can’t Ignore ’ – suggests omnichannel retailers should be spending between 4-8% of their revenue on technology per annum. However, currently most retailers only spend between 1.5-3%, year-on-year.

Retail 57

Retail Multichannel Technology Download 57

365 Retail

JUNE 19, 2023

The findings reveal that consumers expect reliable, rich, consistent, and informative product experiences across all channels where they interact. This report acts as a tool for retailers to understand consumer behaviour, build great product experiences and apply that experience to every shopping and post-sale channel.”

Consumer 70

Consumer B2C Merchant Services Omnichannel 70

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

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Marketing Social Media White Paper SEO 172

Profitero

APRIL 18, 2017

And technology platforms and services will continue to emerge and evolve at a rapid pace. The key question becomes: What can alcohol brands do to influence shopper behavior and engage with online retailers and technology platforms? Alcohol brands must figure out ways to collaborate with these up-and-coming technology platforms.

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White Paper Food and Beverages Multi-channel eCommerce 60

ChannelAdvisor

DECEMBER 10, 2019

With so many advanced advertising opportunities for reaching consumers on dominant channels like Google, Amazon and Facebook, digital marketing is still a strong option for getting excess inventory in front of purchase-ready consumers. Step up your paid search strategy . Focus on fulfillment processes.

Shipping Costs 55

Shipping Costs White Paper eCommerce Fulfillment 55

365 Retail

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 96

Consumer Retail PPC Social Media 96

Kissmetrics

MARCH 15, 2021

Is email marketing dead? Email marketing is still going strong and is possibly the best possible strategy to grow your business. Email marketing is still going strong and is possibly the best possible strategy to grow your business. After all, what’s the good of marketing to someone if they’re not there? Why is that?

Marketing 361

Marketing White Paper Download Social Media 361

365 Retail

DECEMBER 13, 2023

A key takeaway from the holiday season in 2023 is that the mobile phone is fast becoming the remote control for shopping, instantly connecting consumers to brands as they navigate across online and offline channels. Social traffic on mobile was a critical acquisition channel – representing 10% of all referrals to retailer websites.

Retail 62

Retail Gifts Shipping Costs Customer Loyalty 62

ChannelAdvisor

AUGUST 28, 2019

Throughout the marketplace’s decades-long history , the company has set new standards and reset customer expectations across the entire landscape — from marketing to selling to fulfilling. It serves as a guide to key technologies sellers can use to keep pace, with actionable takeaways and best practices on: Optimizing inventory.

eCommerce 49

eCommerce White Paper Download Internet Retail 49

FastSpring

MARCH 27, 2023

He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. And that was particularly even more true for Cognota.

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Payment Services Merchant Services Marketing Operations 111

OrderDynamics

OCTOBER 9, 2018

More recently, technology firms have started to layer in easier and faster ways to customize their systems. All this we did to bring customers straight to the out-of-the-box, highly configurable, cloud-technology stage. Pressure to adopt out-of-the-box solutions that are affordable for the mid market. New World DOM.

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White Paper Telecommunications Management Technology 50

Profitero

FEBRUARY 15, 2017

Previously published in Consumer Goods Technology , Nielsen’s VP Digital Measurement and Profitero’s SVP Strategy and Insights Keith Anderson identify 10 tips and insights to help consumer brands create a successful eCommerce strategy in 2017 and beyond. See beyond channels. Think about your own growth.

eCommerce 60

eCommerce White Paper Electronics Document 60

ChannelAdvisor

MAY 30, 2019

At the recent Google Marketing Live event, Google announced several new ad formats as well as an important (and possibly game-changing) enhancement to the popular Shopping Actions program. Want to learn more about this development and how it may affect the way you market and sell to consumers? Improve the consumer experience.

eCommerce 45

eCommerce Webinar White Paper Automotive 45

BigCommerce

AUGUST 17, 2018

You’ve probably noticed that there are dozens of SaaS products on the market claiming to ease your transition into ecommerce. Marketing your store. Best of all: You’ll learn how to do most of this without relying heavily on SaaS tools and marketing agencies. But how do you navigate this experience and maximize your resources?

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Payment Services Shipping Costs eCommerce Payments 357

365 Retail

MAY 13, 2022

Productsup , the product-to-consumer (P2C) software company, today released The commerce shortfall report, which highlights how companies can meet global consumer demand for product information, hurting sales across all channels. Omnichannel is old news. Today’s shoppers want hybrid experiences – physical, digital, and virtual.

Consumer 52

Consumer Retail Information Download 52

Profitero

JULY 13, 2017

And obviously, things like technology is changing all the time and evolving. And then there’s all of the delivery apps that are available, again in certain markets affiliated with certain liquor stores, and it just depends on what that looks like. Or my spirits or my beer? So it’s sort of both coming together.

eCommerce 60

eCommerce Food and Beverages White Paper Games 60

365 Retail

AUGUST 17, 2022

The most forward-thinking retail marketers are ‘progressively profiling’ customers’ interests, preferences, motivations and desires. Technology like AI and machine learning has made it now even easier to determine who gets the next message and when. . Engage across every channel. What are the children’s ages? and so on. .

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White Paper Retail Payment Services Payments 57

Kibo

DECEMBER 17, 2020

But B2B firms can’t be satisfied with a simple pivoting to digital channels, they need to recreate the personal connections that have been lost with data-driven personalization across the B2B buyer journey. Below are the five key elements necessary to deliver on the promise of consistently relevant cross-channel relationships.

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B2B White Paper Payment Services Channel 104

Kibo

MAY 15, 2020

Personalized marketing is a strategy by which marketers leverage data and analytics to deliver personal experiences to customers and prospects. The goal of personalized marketing is to communicate with users on an individual level and to speak directly to their interests. The Importance of Personalized Marketing.

Marketing 62

Marketing Recommendation Information Customer Experience 62

ROI Revolution

DECEMBER 10, 2019

It’s been a year of tremendous change for digital marketers (as always) as trends like machine learning & artificial intelligence (AI) continue to take off, digital advertising outpaces traditional channels, and mobile growth continues to crush records. Top 6 2019 Digital Marketing Trends for Growing Brands.

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Blog Marketing SEO Article 88

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. It’s a stand-alone webpage created for an advertising or marketing campaign. The page usually has a goal like: sales email list sign-ups white paper downloads.

Social Media 348

Social Media eCommerce Download White Paper 348

VTNS Solutions

DECEMBER 28, 2020

This includes everything from internal work emails to newsletters that are just marketing digests. I read anything that’s marketing/growth related that seems interesting and new. 11:20am: Go through my company’s chat, as well as my marketing Slack groups to see if anything is important or interesting. Check my stocks.

SEO 74

SEO Blog White Paper Demo 74

Liveintent

MAY 16, 2018

Today, when businesses use more than one medium to market their products/services, it’s important to maintain a consistent brand personality across all the channels including email marketing. Maintaining a consistent personality reinforces familiarity, effectively increasing brand awareness and popularity. Wrapping up.

White Paper 76

White Paper B2B Apparel Blog 76

ChannelAdvisor

MARCH 2, 2017

The business may also be falling behind on giving employees and customers the ability to access information over the web and from mobile devices because there aren’t adequate internal resources to implement and manage the required technology. 
. Even then, there’s no guarantee that the new technology will deliver the expected results.

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White Paper Demo Information Technology 56

ChannelAdvisor

MARCH 22, 2017

The business may also be falling behind on giving employees and customers the ability to access information over the web and from mobile devices because there aren’t adequate internal resources to implement and manage the required technology. 
. Even then, there’s no guarantee that the new technology will deliver the expected results.

White Paper 40

White Paper Demo Information Technology 40

ROI Revolution

DECEMBER 6, 2021

This growing method for buying ads has quickly become a crucial component of an ecommerce brand’s successful marketing mix. It’s no wonder that marketers are putting more than 50% of their media budget into programmatic advertising. Marketers are now putting more than 50% of their media budget into programmatic advertising.

Multi-channel 78

Multi-channel Consumer Marketing Shipping Costs 78

ROI Revolution

DECEMBER 13, 2021

This growing method for buying ads has quickly become a crucial component of an ecommerce brand’s successful marketing mix. It’s no wonder that marketers are putting more than 50% of their media budget into programmatic advertising. Marketers are now putting more than 50% of their media budget into programmatic advertising.

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Multi-channel Consumer Marketing Channel 78