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Mobile eCommerce Trends & Strategies for 2021

Groove

The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Anticipate Omni-Channel Shoppers. Crafting A Mobile eCommerce Strategy.

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Macy’s Own Your Style Curates Shopper Journey With Personalized Data-Driven Recommendations

Retail TouchPoints

Macy’s has launched its digitally focused Own Your Style platform as part of its strategy of providing customers with omnichannel experiences that connect Macys.com, the Macy’s app, social media and brick-and-mortar stores. Style Crew members will be able to share shoppable videos and photos through their social and digital channels.

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Benefits of Cross-Channel Tracking in eCommerce

Algopix

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

In 2020 he joined Alibaba, where he is now tasked with developing the company’s strategy and building platform-level solutions around international shipping, logistics, cross-border trade and global expansion. Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? 📅 February 22, 2024 at 9:30 am PT, 12:30 pm ET, and 5:30 pm GMT

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Why You Should Audit Your YouTube Channel

Kissmetrics

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

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The Best Luxury Marketing Strategies

Kissmetrics

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Brand Marketing Strategies.

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