Retail TouchPoints

OCTOBER 24, 2023

Culture and Community are Core to Success The idea of building community around a brand has firmly moved from “new trend” to “necessity,” particularly for brands targeting younger consumers or playing in ultra-competitive categories. But building a community around your brand means entering a two-way conversation with customers.

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Retail TouchPoints

NOVEMBER 29, 2023

Designing Around the ‘Mall Community’ The core trend inspiring landlords and developers to rethink malls design and overall experience is the evolution in where and how people live. Looking at communities and environments through this anthropological lens can help ensure that spaces align with consumer needs and expectations.

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Retail TouchPoints

OCTOBER 14, 2022

But TikTok has shared some of the major platform updates that will be announced with the rest of the world, including new features to enable creator partnerships and community engagement. Taking a Bite Out of Facebook’s Community Pie. Facilitating Connections Between Brands and Creators. TikTok’s Shopping Ads format.

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Retail TouchPoints

OCTOBER 25, 2023

Life experiences are catalysts for forging these communities — milestones such as going off to college or having children can serve as a baseline for connection, as individuals seek out those they can relate to and get recommendations from. Many operate through social media platforms, with Facebook and Instagram being top performers.

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Retail TouchPoints

DECEMBER 2, 2022

At approximately 3,000 square feet, Rite Aid ’s newest store is much smaller than its average 11,000- to 15,000-square-foot location, but it’s likely to have a big impact on the community of Craigsville, Va., a town of less than 1,000 people.

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Retail TouchPoints

JULY 29, 2022

The B Lab network at B Corp has named TOMS as a Best For The World: Community award winner, with the footwear and lifestyle company ranking among the highest verified scores in the sustainability nonprofit’s B Impact Assessment. TOMS’ area score was 48.1 in the group of companies within the 250 to 999 employee range.

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Retail TouchPoints

MARCH 23, 2022

Designed completely out of shipping containers, stackt is a Toronto-based marketplace that brings community connection, commerce and culinary experiences together. The essence of the approach surrounds itself around an incubator platform built within a community ecosystem that is relevant to multiple categories.”

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Retail TouchPoints

AUGUST 8, 2023

Kleinman and other business leaders also think consumers are hungry for authentic connection, community and humorous (yet productive) discourse. Threads is a new platform that creates an opportunity for us to have these conversations with our community.

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Retail TouchPoints

AUGUST 3, 2023

The “pace screen” brings gamification and community to running classes. Each studio concept touts different features and benefits, however both models emphasize “world-class coaching” that supports wellness and fitness in all aspects of life.

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Retail TouchPoints

MARCH 24, 2022

EMEA mall operator Majid Al Futtaim has rolled out a refreshed identity for its City Centre malls — “It’s Your Space” — and launched a regional campaign to gather community input on ways to revive their local mall experience. It’s got to be very specific on the needs and demographics of the community.”.

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Retail TouchPoints

FEBRUARY 8, 2023

Following a pandemic-induced pause in its brick-and-mortar retailing, women’s workwear retailer Argent has opened a store in NYC’s SoHo neighborhood that brings community and commerce together with a combination of appointments, networking events and free-flow spaces for consumers to work and gather.

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Retail TouchPoints

OCTOBER 5, 2022

It was an opportunity to build out its community of makeup, skincare and hair experts and cultivate a community that extended across physical stores and even digital channels. Like many businesses, Blushington had to shutter its stores during the pandemic. But for the beauty services company, this wasn’t a challenge.

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Retail TouchPoints

OCTOBER 4, 2023

New research from MG2 confirms that Gen Z is looking for curated visual merchandising experiences and for brand values to shine through in these physical environments, along with a focus on wellbeing and community connections.

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Kissmetrics

FEBRUARY 23, 2021

As a result, people are moving away from crowded online spaces and seeking more curated experiences within niche communities. In this post, we take a deep dive into niche internet communities, where you can find them, and how marketers can use the rise of these sites to boost conversion rates, thought leadership, and brand loyalty.

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Retail TouchPoints

NOVEMBER 15, 2021

The company is aiming to commercialize its community features with new shopping tools within Facebook Groups and linked product recommendations, and also is expanding its livestream offerings with the testing of live shopping capabilities for creators.

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Retail TouchPoints

FEBRUARY 2, 2022

Fishbrain has harnessed that passion through its vertical social platform, bringing together more than 14 million anglers from around the world through its community-focused app and website. It’s a prime example of the growing arena of community commerce — ecommerce ecosystems that cater to groups of like-minded individuals.

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TalkingRetail

APRIL 9, 2024

Following last year’s success, Spar is launching its third £100,000 Community Cashback scheme, giving away various grants to local voluntary or community organisations and charities.

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Retail 64

Kissmetrics

MARCH 11, 2021

If you’re looking for a unique and entertaining way to engage with your community, Discord bots might be the way to go. Discord bots are one of the most useful features of the communication platform. Building a community is never easy, but doing it on Discord is a great way to provide people with a feeling of exclusivity.

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Games Channel Information Article 256

Forrester eCommerce

OCTOBER 30, 2023

Have you ever heard a leader of a successful business proudly announce that they don’t much care about understanding their customers’ needs? Yeah, me neither. The data from Forrester’s recent report, The State Of Customer Obsession In B2B, 2023, is clear on the value of knowing what drives your customers.

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Retail TouchPoints

DECEMBER 6, 2022

Local wellness professionals are invited to reserve the space at no cost to host free community events. The expansion of our store footprint is an important driver of Athleta’s long-term growth plan, helping us build brand awareness and expand our community of empowered women and girls.”. 12, 2022; and.

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Retail TouchPoints

OCTOBER 13, 2021

As many brands attempt to both revive and evolve their brick-and-mortar spaces, they’re emphasizing the power of community. The end result is an immersive, community-driven experience that helps shoppers feel closer to nature, to Snow Peak founder Yukio Yamai and to each other. Natural Materials Create a Closeness to the Outdoors.

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365 Retail

FEBRUARY 26, 2024

The high street in the UK stands as more than a mere hub for shopping; it’s a cornerstone of local economies, embodying community, culture, and commerce. Their efforts are crucial in making the high street a destination that offers community and shared experiences, aspects that are missing from online shopping.

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Retail TouchPoints

APRIL 4, 2022

With most brands the product comes first, but we started with the community first,” said actress Brooke Shields, Founder and CEO of the digital wellness platform Beginning is Now , which is aimed at women over 40. User-generated content can be a powerful personalization tool when a retailer has built a strong community, as Sephora has done.

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Fastr

SEPTEMBER 25, 2023

It's all too easy to get caught up in our to-do lists – be it at work, at home, or often both – and miss the opportunities to pause, be present, connect with our communities, and also to give back.

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BigCommerce

MARCH 9, 2020

This is the average ROI that online communities… What if you could get a 6,469% ROI on your marketing efforts?

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Fastr

SEPTEMBER 25, 2023

It's all too easy to get caught up in our to-do lists – be it at work, at home, or often both – and miss the opportunities to pause, be present, connect with our communities, and also to give back.

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Retail TouchPoints

APRIL 22, 2021

Global fast-fashion e-retailer SHEIN will be hosting its second-annual virtual music festival, “SHEIN Together Fest” on May 2, 2021, celebrating its Light-a-Wish campaign with a $300,000 donation to three charities chosen by its community. “Last year SHEIN Together helped unite 1.8

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Retail TouchPoints

JUNE 24, 2022

How can we foster a deeper connection and community? That’s why we’re seeing a lot of brands and retailers build these experiences and communities that have a shared vision.” Answer these questions to better determine how you can expand your engagement lifecycle and create exclusive learning opportunities for customers.

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Retail TouchPoints

JANUARY 12, 2022

Ron Herman’s International Future is Still Rooted in Community. This hasn’t detracted from its community-focused ethos but rather expanded its pool of options. We continue to look within our Southern California community for the best talent and brands, but also branch out to find the best in style and design from around the globe.

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Retail TouchPoints

JUNE 14, 2021

Findings from the latest Future Consumer Index, a quarterly survey by EY (formerly Ernst & Young), showed that 77% of shoppers feel that brands must behave ethically and in line with community expectations. “We’re Retailers Must Become the Community Stewards Shoppers Expect Them to Be.

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Forrester eCommerce

DECEMBER 16, 2019

This year, we’ve seen an uptick in client and industry interest in customer communities. The concept of community management isn’t anything new — we’ve been writing about it […].

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Forrester eCommerce

JUNE 10, 2019

Here’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019.

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Social Media Retail B2C Marketing 405

RIS News

FEBRUARY 12, 2024

Pacsun is taking a collaborative approach to its new campaigns, calling on the brand's community of content creators to shape future creative directions.

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TalkingRetail

APRIL 10, 2024

Co-op is today (10 April) launching ‘The Winners Share It All’ – a new monthly competition designed to give member-owners a chance to win prizes for themselves and their communities.

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Retail 59

TalkingRetail

MARCH 5, 2024

Convenience stores don’t only sell groceries to their local community. … This story continues at Only Collect | In focus: Community services Or just read more coverage at Talking Retail

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Payment Services Retail Management 52

365 Retail

FEBRUARY 23, 2024

The high street in the UK stands as more than a mere hub for shopping; it’s a cornerstone of local economies, embodying community, culture, and commerce. Their efforts are crucial in making the high street a destination that offers community and shared experiences, aspects that are missing from online shopping.

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SheerID

DECEMBER 4, 2023

Every brand has a consumer community. Discover your community and use its networking power to help your personalized marketing go viral.

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Consumer Marketing Blog Customer 89