How Reese’s Made its NCAA Partnership an Omnichannel Slam Dunk
Retail TouchPoints
JUNE 3, 2024
Six-foot subs, chips and chicken wings are staples; in fact, among the 39% of consumers who planned to participate in March Madness watch parties, half gravitated to these types of salty snacks — but 39% planned to indulge in candy and chocolate, according to Hershey ’s Consumer Insights team.
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