365 Retail

DECEMBER 12, 2023

Third-party cookies are being phased out by major browsers and privacy regulations are in full force. On top of that, customers are demanding greater privacy and control of their data. The actionable insights Amperity provides are especially valuable as Rhone prepares for a post-cookie and privacy-first future.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? The popularity of cross-border eCommerce is on the rise.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Retail TouchPoints

JANUARY 30, 2024

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 307

Retail Customer Experience Technology Customer Data 307

Retail TouchPoints

APRIL 17, 2024

It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.

Social Media 260

Social Media B2C B2B Customer Data 260

ESW

SEPTEMBER 3, 2018

eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care? The popularity of cross-border eCommerce is on the rise.

Customer Data 60

Customer Data eCommerce Customer Consumer 60

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Results are only as good as the data you feed it.

Customer Data 62

Customer Data Customer Multi-channel Events 62

365 Retail

JUNE 9, 2023

To thrive in today’s fast-paced and dynamic retail environment, UK beauty retailers and CPGs must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. In today’s digital world, data is a double-edged sword.

Retail 52

Retail Customer Data Channel Social Media 52

365 Retail

JULY 3, 2023

As the demand for SaaS solutions continues to increase, there comes a great challenge for B2B SaaS businesses: data security and privacy. From contact information to credit card numbers, the amount of personal information that businesses collect from their customers has gone over the roof over the last few years.

B2B 52

B2B Subscription Customer Data Information 52

GetElastic

JANUARY 30, 2020

The California Consumer Protection Act (CCPA) is a new e-commerce privacy policy that went into effect January 1, 2020. If your business collects, purchases, or uses the personal data of California residents in any way, the CCPA may impact your business. Say no to the sale of personal data. Access their personal data.

eCommerce 88

eCommerce Customer Data Information Consumer 88

Retail TouchPoints

APRIL 3, 2024

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

Small Business Retail 221

Small Business Retail Banking Retail Travel 221

Retail TouchPoints

APRIL 4, 2024

“Retail media did in five years what took Google 14 years, but at 14 years in — when Google reached this level of investment — the Google platform was really good,” said Jeffrey Bustos, VP of Measurement Addressability Data at the Interactive Advertising Bureau (IAB) in an interview with Retail TouchPoints.

Retail 240

Retail X-cart Banking Definition 240

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 210

B2B eCommerce BigCommerce Omnichannel 210

365 Retail

MAY 10, 2024

In part two of this three-part series, I answer the five top questions every European retailer has about unlocking the power of first-party data in a way that drives actionable insights and enhances their marketing strategies. From balancing personalisation and privacy to data gaps and more, no stone was left unturned.

White Paper 115

White Paper Retail Information Customer Data 115

ESW

NOVEMBER 12, 2018

Privacy policies have never been a hot topic. However, recent changes brought about by GDPR in May led to a flood of privacy policy update emails to customers. In turn, the idea of a privacy policy took on a meme level of notoriety, invoking eye rolls and no shortage of jokes. These changes did not come out of nowhere.

Customer 87

Customer Consumer Information Other 87

Retail TouchPoints

OCTOBER 23, 2023

We commit to holding ourselves accountable for its impact”; and Customer-centric practices that will include measuring customer satisfaction with AI interactions and listening to feedback, as well as continual reviews of our AI tools to ensure the technology is accurate, relevant and helping achieve its goals.

Technology 217

Technology Supplies Customer Data Blog 217

Optimizely

DECEMBER 3, 2019

Any new privacy compliance framework can be overwhelming—but one going into place right after the holiday season can seem downright impossible. Just as we did with GDPR in 2018, Zaius has been working with our privacy counsel to ensure that we are ready for the first of the year. Identify where your customer data goes.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization is the act of tailoring an experience based on information a company has learned about an individual. Basically, customers now expect to feel known.

Multi-channel 205

Multi-channel Retail Customer Experience Customer Data 205

Retail TouchPoints

SEPTEMBER 10, 2021

Clarus Commerce has acquired digital engagement solution provider PrizeLogic in a deal that aims to combine both companies’ core competencies and proprietary technologies. The companies seek to leverage their loyalty, rebate and promotion solutions to help retailers drive engagement.

Gifts 203

Gifts Customer Data Technology Consumer 203

Retail TouchPoints

MARCH 28, 2023

Brands want to engage with the customer and provide tailored, personalized recommendations, from cereal to personal care essentials,” said Chad Fox, VP, Chief Marketing Officer at Dollar General in a statement.

Customer 257

Customer Customer Data Improvements Marketing 257

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 244

Retail Customer Data Channel Arts 244

Ecommerce Platforms

APRIL 7, 2022

If the website uses Google Analytics, for example, that data will then be sold to other businesses. 75% of internet users in the US are more concerned with their online privacy than they’ve ever been. In January 2022, the Austrian Data Protection Authority decided that Google Analytics violates the GDPR. Customer Opinion.

Payment Services 211

Payment Services Small Business Retail Recommendation Customer 211

365 Retail

OCTOBER 4, 2023

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. Putting DMPs to bed is more than a trend; it’s a necessary response to the region’s evolving data and consent-first landscape.

Retail 62

Retail Customer Data Channel Improvements 62

Retail TouchPoints

FEBRUARY 18, 2022

That, combined with more stringent data privacy regulations, has made data collection and enrichment a top investment priority for 2022. The more loyal a customer is, the more likely they are to buy from you and the more likely they are to buy more in a given transaction.

eCommerce 289

eCommerce Shipping Costs Channel Operations 289

Retalon

APRIL 26, 2024

A Milestone in Customer Data Security [TORONTO, March 24, 2024] — Retalon, an award-winning provider of predictive analytics and AI solutions for the retail industry, is proud to announce that it has successfully achieved SOC 2 Type II compliance.

Customer Data 41

Customer Data Supplies Operations Improvements 41

Forrester eCommerce

JANUARY 17, 2020

Google’s recent announcement that it will deprecate third-party cookies in the next two years and turn to its privacy sandbox for alternative solutions has only added to the advertising ecosystem’s uncertainty. But what does it really mean for marketers, publishers, technology companies, and data providers?

Technology 210

Technology Marketing Customer Data Management 210

Retail TouchPoints

JUNE 22, 2020

With the California attorney general on track to enforce the California Consumer Privacy Act (CCPA) in July 2020, retailers will continue to face challenges in meeting CCPA compliance. According to the recent PwC Consumer Intelligence Series survey of more than 5,000 consumers, 83% want more control over their data.

eCommerce 162

eCommerce Retail Technology Customer Data 162

Kissmetrics

OCTOBER 7, 2021

These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users. By blocking these cookies, users can increase their privacy and security. Now Google is launching “ The Privacy Sandbox ” as a response to the cookieless future. Sounds exciting?

Marketing 264

Marketing PPC Social Media Books 264

365 Retail

MARCH 8, 2024

Today’s customer data platforms (CDPs) typically outsource or minimise the work that is required for retailers to clean and organise customer data. This leads to poor data quality, made worse by the inherent nature of messy online and offline customer data.

Retail 52

Retail Customer Data Demo Events 52

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. In today’s era of evolving privacy regulations — at least 38 U.S.

Customer 181

Customer Retail Information Consumer 181

365 Retail

APRIL 20, 2024

The result – retailers spend money re-acquiring the same customers repeatedly and lose margins on one-size-fits-all sales.” This approach not only enhances customer data collection but also enriches the shopping experience with personalised interactions.

Technology 57

Technology Retail Customer Retention Customer Data 57

GetElastic

SEPTEMBER 30, 2021

Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Almost every online activity generates data that can be collected, stored, and shared. Are data and privacy investments worth it?

Consumer 144

Consumer Information Fulfillment Social Media 144

Liveintent

JUNE 6, 2023

An identity graph helps advertisers create a unified view of their customers and prospects by linking numerous identifiers to known and unknown profiles while maintaining privacy compliance. These identifiers can be first and third-party cookies, device identifiers, home IP addresses, emails, and customer IDs.

Customer 62

Customer Customer Data Recommendation Channel 62

CPC Strategy

APRIL 25, 2024

The Amazon Marketing Cloud (AMC) is a secure, privacy-friendly, dedicated cloud-based measurement and analytics solution that was released in 2021. Built on Amazon Web Services (AWS), AMC’s flexible environment supplies advertisers with customizable reporting on event-level data, across multiple data sets. *A

Marketing 84

Marketing Subscription Blog Events 84

Retail TouchPoints

MARCH 8, 2021

Since the start of the pandemic, companies have had to make an aggressive shift to an all-digital marketing approach, with email being the go-to channel. After a company has passed DMARC authentication checks, it also can take advantage of BIMI (Brand Indicators for Message Identification). The email inbox is crowded like never before.

Customer Data 150

Customer Data Travel Banking Mobile 150

GetElastic

FEBRUARY 17, 2022

Over the past three years, you've no doubt had one of the experiences: heard about changes in privacy laws, seen a GDPR compliance pop-up (the 'accept all cookies' buttons that marketers hope you click), or maybe even tapped the "ask app not to track" on your iPhone. What's all the fuss about? Third-party cookies are due to be phased out.

eCommerce 146

eCommerce Blog Subscription Customer 146

PFS

SEPTEMBER 26, 2019

On the heels of shifting consumer preferences, global policy changes and a steady flow of cyber-attacks, the state of California has put into motion the most comprehensive consumer data protection to date. The California Consumer Privacy Act is a new law designed to protect the rights of consumers within the state of California.

Merchant Services 40

Merchant Services Consumer Retail Information 40

Retail TouchPoints

OCTOBER 14, 2021

Forgivability means establishing a trusting relationship with customers so that they know your company has important measures in place to both prevent a cyberattack and to resolve matters quickly if a breach does occur. It is not difficult to see the difference in how these two companies handled things.

Retail 182

Retail BigCommerce Information Customer Data 182