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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

Emotional connection: One study found that 70% of emotionally engaged consumers spend up to two times or more on brands they are loyal to, compared to less than half (49%) of consumers with low emotional engagement. Over half of U.S. The retail focus has shifted from mere selling to crafting connections through a blend of art and science.

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Don’t Cut Ad Spend, Just Make Sure it’s Effective

Retail TouchPoints

Retailers are feeling the pinch as shoppers spend less because of the cost-of-living crisis, so now is the time to hone their marketing strategy and make sure they’re accurately measuring its effects. If you have on and offline sales channels, don’t rely on digital metrics alone. drop in spending last month, with a 1.6%

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

The internet has radically changed how we find, compare and buy products. The rise of online shopping. According to the Forrester survey , 55% of brands say winning foot traffic will be a top challenge, while a McKinsey report found that more consumers switched brands in 2022 compared to the previous two years.

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Live Selling: the Solution for Deepening Consumer Relationships in a Rapidly Evolving Retail Landscape

Retail TouchPoints

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Live selling transforms live video streams into shoppable content where shoppers can purchase simply by engaging with the video.

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CI&T Research: Price-Conscious Consumers Still Want Stellar Shopping Experiences

Retail TouchPoints

Consumers Demand Stellar Experiences, No Matter the Price Point Up to 81% of respondents said they prefer to shop at retailers who have both online and offline channels, with price being the primary driver on where to shop. “But The 2024 Connected Retail Report includes a survey of 1,012 U.S.

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Comparing Online and Offline Shoppers: Is There a Difference?

Smile.io

Editor’s Note: This post was originally published in August 2015 and was updated for accuracy and comprehensiveness on April 20, 2018.

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Adobe: Consumers Will Spend More Online in First 10 Months of 2021 than All of 2019

Retail TouchPoints

New data from the Adobe Digital Economy Index highlights the staying power of online shopping habits formed during the pandemic, seemingly answering one of the biggest questions of the year: will ecommerce continue to grow, or settle down to pre-pandemic levels? That’s 9% more than the comparable period last year and 58% more than 2019.

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