Optimizely

AUGUST 9, 2018

Jim Edgett, Head of Integrated Marketing at Gamestop. Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. The Customer Is the Center of Everything. “We For many B2C brands, the customer is the center of the world.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Kissmetrics

JUNE 14, 2017

For small and large eCommerce stores alike, it’s easy to lose sight of your brand message. You have multiple teams engaging with consumers on various channels. You can determine your brand message by focusing on what the customer cares about. Conveying a message similar to your competitor can confuse consumers.

Channel 226

Channel Customer Jewelry Customer Data 226

UpSellIt

JULY 13, 2023

Data and Insights: Omnichannel retailing leverages customer data and insights to deliver personalized experiences, whereas multichannel retailing tends to analyze separately. By using an omnichannel approach, retailers gain valuable insights into customer behavior, preferences, and trends.

Omnichannel 103

Omnichannel Multichannel Payment Services Retail 103

Omnisend

MAY 7, 2020

Companies today are in a constant battle for consumers’ attention—but getting that attention isn’t easy. As consumers are increasingly being exposed to generic marketing and distraction only a fingertip away, marketers need to find ways to stand out and from the crowd and provide relevant, personalized and attention-grabbing messaging.

Demo 88

Demo Customer Data Information Marketing 88

SellBrite

AUGUST 9, 2021

With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. EMA and its software will make your life easier, allowing you to dedicate more time to high-priority tasks like fostering customer relationships. What is ecommerce marketing automation?

eCommerce Marketing 157

eCommerce Marketing eCommerce Marketing Merchant Services 157

Optimizely

OCTOBER 23, 2019

Marketers who use loyalty programs to create happy and loyal customers need to be able to integrate these programs into their customer data and marketing campaigns on a regular basis. Included in this integration are nearly a dozen pre-built campaigns to help marketers get started quickly.

Customer Loyalty 30

Customer Loyalty Customer eCommerce Marketing eCommerce 30

Steve Dennis

MAY 13, 2018

Given the significant headwinds from growing logistic costs, the fact that profits improved dramatically suggests that both product margins and non-logistics operating costs are starting to be leveraged in more powerful ways. e-commerce market and is racking up significant share in many global markets.

Shipping Costs 76

Shipping Costs Retail eCommerce eCommerce Marketing 76

Ecommerce Platforms

MARCH 18, 2023

To understand the difference between retail vs ecommerce, we need to take a closer look at both concepts. The term “retail” refers to the sale of goods and services to consumers. Over the years, various forms of “retail” have emerged, from online retail (Ecommerce) to mobile and app-based retail sales. What is Ecommerce?

eCommerce 104

eCommerce Shipping Costs Payment Services Small Business Retail 104

Smile.io

MAY 15, 2024

To avoid falling into this trap, choose an ecommerce platform that makes accessing and analyzing analytics simple. Robust ecommerce analytics programs allow you to measure performance, uncover trends, use customer data, and optimize pricing. Ecommerce brands can take several approaches to expand their market reach.

Payment Services 53

Payment Services Merchant Services eCommerce Payments 53

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . So what are the most common mistakes that ecommerce companies make?

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

Omnisend

MAY 18, 2021

In the past few years, CBD has dominated various industries, including health and beauty, food and beverages, and private markets. With the coronavirus pandemic, more and more customers are turning to ecommerce. These transactions, via online retail stores, are known as CBD ecommerce. The Top CBD Ecommerce Trends.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Omnisend

NOVEMBER 13, 2023

It sends a clear message that your business values customer communication. This transparency is vital to building trust and confidence among your consumers. Omnisend is a powerful platform for ecommerce marketing automation. This protects customers’ data from potential breaches.

Payment Services 88

Payment Services eCommerce WooCommerce Document 88

Inflow Insights

NOVEMBER 11, 2021

This not only helps you get your brand across as many channels as possible, but also provides insightful data that you can use to scale your strategy up or down as needed in the future. So, how should you use these platforms together in your eCommerce marketing strategy? Here are the basics: Facebook Ads.

Social Media 125

Social Media eCommerce Recommendation PPC 125

SellBrite

MAY 13, 2019

As customers are becoming wiser to the potential ethical and environmental elements of ecommerce, sellers need to remain aware of the link between consumers’ value systems and what they buy. Customers have begun to express concerns about the link between ecommerce and packaging waste , for example.

Mobile eCommerce 117

Mobile eCommerce Mobile eCommerce Social Media 117

ROI Revolution

JULY 25, 2019

Before that , we learned about Google Marketing Live 2019 , the anniversary of GDPR and what it meant for collecting customer data , how marketers are using artificial intelligence, and more. . Ecommerce + Consumer Packaged Goods. That’s a wrap for July’s marketing news! Wrapping Up.

Marketing 68

Marketing Social Media Cryptocurrencies Cryptography 68

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. This just emphasizes how indispensable ecommerce has become. More money Reaching customers at their convenience means more sales. Then the issue becomes where to begin.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. This just emphasizes how indispensable ecommerce has become. More money Reaching customers at their convenience means more sales. Then the issue becomes where to begin.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 25, 2021

As an ecommerce marketer, you can’t always rely on customers like Sue to keep your online store top of mind. It’s crucial to be proactive about retaining customers, so you can drive greater sales. Cross-Selling for Ecommerce. As consumers, we are surrounded by cross-selling strategies. Email Marketing.

Shipping Costs 78

Shipping Costs Retail Recommendation Gifts 78

Omnisend

MARCH 29, 2021

If ever any industry fully embraced ecommerce, it’s fashion. Consumers are just as (and perhaps arguably more so, thanks to COVID-19) comfortable buying new apparel online as they are in-store. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

Fashion 148

Fashion eCommerce Omnichannel Clothing 148

Inflow Insights

JUNE 9, 2021

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. Features to Compare in Marketing Automation Software. Inflow’s eCommerce Marketing Automation Software Comparison.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

Payoneer

FEBRUARY 22, 2023

Nigeria’s ecommerce market is rapidly growing and is projected to generate a revenue of US$7,627 million by the end of 2023, making it the 39th largest ecommerce market globally. With a compound annual growth rate of 11.3% (2023-2027), the market is expected to reach a volume of US$11,707 million by 2027.

Payment Services 26

Payment Services Payments eCommerce Cryptocurrencies 26

SellBrite

SEPTEMBER 27, 2017

The industry standard in software-as-a-service companies is an LTV:CAC ratio of 3:1 or greater—this is also a good benchmark for ecommerce companies. If any persona’s ratio falls below 3, sellers should consider ways they can improve retention for these customers or how they can l ower the costs of acquiring them.

eCommerce 125

eCommerce Customer Social Media Information 125

Retail TouchPoints

JUNE 8, 2022

Retail industry experts often talk about the benefits of bringing together all customer data in one place, but IT professionals know how difficult that is to actually accomplish. Our customers are Gen Z, and they are so unique that they demand the service in the way they want it. They are very mobile-savvy. Gao: The No.

Social Media 247

Social Media Customer Data Shipping Costs Management 247

Kissmetrics

JULY 7, 2021

When do we actually achieve a great customer experience in our brands ? Is it something we just have to continually improve and build on as new opportunities roll out? When a customer has a great experience with you, they are more likely to come back and buy again. What does a digital experience platform do?

eCommerce 271

eCommerce Webinar eCommerce Marketing Books 271

Omnisend

MARCH 16, 2023

If you’re wondering why you need to put in the extra work to gather customer data when you can send common promotional emails, let’s look over the benefits of dynamic emails to put things into perspective: 1. Increase customer engagement As consumers, we receive thousands of promotional messages from brands across all channels.

Definition 78

Definition Social Media Payment Services Recommendation 78

Algopix

JULY 26, 2023

Furthermore, advancements in mobile technology have enabled consumers to make purchases on-the-go, further boosting eCommerce sales. Shopping cart solutions facilitate the online purchase process by allowing customers to add products to their cart, review items, and proceed to checkout securely.

Shopping Carts 126

Shopping Carts Payment Services 3dcart eCommerce Platforms 126

Omnisend

MAY 24, 2021

The best way to learn about your customers’ preferences and behavior is through customer analytics, which helps to visualize your customer data and allows you to provide personalized, relevant messaging at exactly the right times. But first, let’s take a closer look at what customer data analysis is.

Customer 134

Customer Customer Retention Customer Data Omnichannel 134

Optimizely

OCTOBER 19, 2017

But if you’re seeing no engagement at all, those customers are definitely at-risk. Luckily, there are specific ecommerce marketing strategies that can help improve your chances of engaging at-risk buyers, such as Winback campaigns. Re-engaging at-risk customers can be a time consuming process, but it can work wonders.

Customer 306

Customer Channel B2C Omnichannel 306

Optimizely

OCTOBER 26, 2017

With Identity Resolution technology, you can track every customer’s multiple identities and unify them into a single source of truth. Then, you know exactly what actions each individual customer takes, on what channel, and when. With a better handle on your customer behavior, you can also automate more of your marketing campaigns.

Customer 186

Customer B2C Customer Data Mobile 186

Omnisend

NOVEMBER 5, 2020

It’s no secret that seamless WooCommerce marketing automation can drastically improve your ROI. Use Multiple Channels for Your Marketing Automations: Email, SMS, and Push Notifications. An impressive 72% of consumers prefer interacting with brands through multiple channels before making a purchase.

WooCommerce 148

WooCommerce Marketing Omnichannel Channel 148

BigCommerce

FEBRUARY 13, 2018

Let’s look at each type of electronic commerce in a bit more detail. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. This is one of the most widely used sales models in the ecommerce context. Consumer-to-Consumer (C2C).

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Inflow Insights

DECEMBER 3, 2019

Note: Do you want to know more about getting started with personalization on your eCommerce store, or want to improve your personalization such as product recommendations? One of the unique aspects of the Monetate platform is that you can combine your own customer data with third-party data from their personalization exchange.

eCommerce 144

eCommerce Recommendation Management Customer Experience 144

Ecommerce Platforms

JANUARY 5, 2021

SALESmanago uses machine learning and AI to aggregate and analyze all your customer data. With this to hand, it provides all the tools and info you need to create and launch high-converting marketing campaigns and deliver the best possible customer service. A Customer Data Platform. Yves Rocher.

Live Chat 104

Live Chat Social Media Magento Customer Data 104

BigCommerce

JANUARY 23, 2018

Our old ecommerce platform prevents our marketing team from converting visitors that otherwise might have converted on a newer, more featured platform. Some of the key features and capabilities that our marketing team is looking for include. Improved Site Search: Directed and faceted. No, the #1 reason is empowerment.

Payment Services 362

Payment Services eCommerce BigCommerce eCommerce Platforms 362

Optimizely

AUGUST 27, 2019

A good system should reduce errors and improve results. How do we get a great sales associate and put that in the pocket of the consumer? And while Fleet Feet’s 3D foot measuring may sound advanced, Jason is using this data for fairly conventional marketing, such as product recommendations. .

Channel 150

Channel Department Stores B2C Recommendation 150

Omnisend

MAY 10, 2021

7 Common Email Marketing Mistakes That Ecommerce Brands Make. With trusted opt-in channels at the forefront of ecommerce marketing strategies, email takes center stage for many brands—and with good reason. Customers don’t want emails that aren’t relevant to their wants and needs. Using Too Many Unclear CTAs.

Marketing 174

Marketing X-cart Mobile Recommendation 174

Optimizely

JANUARY 25, 2018

That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? One crucial word: data. Many ecommerce marketers struggle to get access to the data they need to make informed decisions and optimize their campaigns. Get a single view of your customer.

B2C 199

B2C Marketing Channel eCommerce Marketing 199