Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 232

Webinar Consumer Marketing Consumer Goods 232

Retail TouchPoints

DECEMBER 13, 2023

A well-designed store can create a memorable brand experience that strengthens customer loyalty. This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall.

Retail 312

Retail Customer Loyalty Social Media POS 312

Retail TouchPoints

MAY 18, 2022

Great marketing has always been about creativity — cutting through the noise and connecting with consumers requires developing an advertising strategy that is both captivating and authentic. Muros conducted a survey of approximately 1,000 people across the country to better understand how art-driven advertising resonates with consumers.

Arts 255

Arts Consumer Social Media Retail 255

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys. In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword.

Social Media 275

Social Media Consumer Information Marketing 275

Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. New research from Havas Media Network , in partnership with Snap, Inc. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,

Social Media 241

Social Media Payments Payment Services Consumer 241

Retail TouchPoints

JUNE 11, 2020

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites.

eCommerce 153

eCommerce B2B Toys B2C 153

Retail TouchPoints

DECEMBER 14, 2023

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. The Unseen Costs of a Poor Post-Purchase Journey Bad customer experiences can lead to shoppers leaving your business, even if they love your brand.

Customer Experience 258

Customer Experience Shopping Carts Presentation Social Media 258

Retail TouchPoints

MAY 1, 2024

The Psychology of Immersive Shopping Experiential retail strategies are rooted in psychological principles about how consumers engage with spaces. Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences.

Technology 304

Technology Arts Payments Customer Loyalty 304

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

Social Media 274

Social Media Channel Technology Travel 274

Retail TouchPoints

NOVEMBER 10, 2022

There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. While large-scale surveys help identify macro trends and predictions, micro-surveys can glean new insights into specific communities of users. as well as the distinct nuances of 1,500 eBay shoppers.

Gifts 261

Gifts Social Media Shipping Costs Consumer 261

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 261

Consumer Merchant Services Social Media Technology 261

Retail TouchPoints

APRIL 7, 2023

Many shoppers are cutting back their spending under the weight of more than a year of inflation, but there’s still good news for the luxury industry — 62% of its shoppers plan to spend the same or more on luxury in the next three months compared to the last three months , according to Saks Fifth Avenue ’s Saks Luxury Pulse survey.

Travel 260

Travel Social Media Marketing Fashion 260

Retail TouchPoints

MAY 29, 2023

Consumers are often met with an unfair experience, failing websites, bots eating up stock. With limited edition products, brands are attracting and unleashing a whole new set of customers and brand loyalists. There have never been more barriers to the things we enjoy in life. bad payments, bots, exploiting stock, etc.).

Customer Loyalty 274

Customer Loyalty Customer Experience Payment Services Social Media 274

Retail TouchPoints

JANUARY 11, 2024

Our recent study also revealed that the majority (75%) of surveyed retail decision makers believe generative AI can be practically deployed in their business, and 78% believe generative AI will impact their industry in the next 12 months. Support and scale customer service. Streamline product catalog management.

Retail 256

Retail eCommerce Technology Social Media 256

Retail TouchPoints

DECEMBER 20, 2023

The top five episodes of 2023 reaffirm some of the most trending topics we covered on Retail TouchPoints over the past year, illustrating how rapidly the industry (and the customer experience) have evolved. Let’s begin the countdown… 5. Why it Matters: In 2023, we saw employee turnover reach record highs.

Retail 253

Retail Supplies Merchant Services Social Media 253

Retail TouchPoints

SEPTEMBER 29, 2022

In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities). AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users.

Social Media 254

Social Media Consumer Events Technology 254

Retail TouchPoints

MARCH 20, 2024

Embrace the ‘Ceremony’ of the In-Store Experience During COVID-19 shutdowns, consumers quickly got used to browsing and buying online. Now that consumers have come back into the stores, everybody really wants an experience,” Plenert said. That all requires new fixtures, furniture and other elements to make it work.”

Social Media 276

Social Media Specialty Retailers Department Stores Presentation 276

Retail TouchPoints

JUNE 7, 2023

That’s according to a recent study by the ICSC that surveyed Gen Z consumers, defined by the Pew Research Center as those born between 1997 and 2012. Of course, retailers and shopping centers need to continue working hard to attract Gen Z consumers, 60% of whom would rather spend their money on experiences than material items.

Food and Beverages 280

Food and Beverages Travel Hobbies Shipping Costs 280

Retail TouchPoints

JULY 27, 2023

This framework allows marketers to build customer journeys and experiences to improve: Customer satisfaction, trust and loyalty Lead quality Conversion rates Four Key Tenets of Empathetic Marketing Before we dive into how these outcomes are possible, we first need to understand the key tenets of empathetic marketing.

Customer 200

Customer Marketing Consumer Toys 200

Retail TouchPoints

APRIL 3, 2023

households own a pet, according to the APPA National Pet Owners Survey. Consumers spending more on their “fur babies” presents a big opportunity for brands like Myos Pet , which provides canine supplements crafted with Fortetropin® that are clinically proven to build muscle for better mobility and vitality. More than 66% of U.S.

Payment Services 237

Payment Services Social Media Subscription Channel 237

Retail TouchPoints

FEBRUARY 23, 2023

Even though 45% of consumers expressed a lack of understanding of how AI technology is being implemented, 75% believe there is potential for AI to have an impact on customer experience, according to a survey by RedPoint Global. Can AI Ease Privacy and Data Usage Concerns? It’s used for one purpose.

Retail 265

Retail Technology Customer Experience Consumer 265

Retail TouchPoints

JANUARY 4, 2023

Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers. Bringing Luxury Online.

eCommerce 277

eCommerce Omnichannel Comparison Shopping Recommendation 277

Retail TouchPoints

JUNE 26, 2023

Get ready, get excited, retailers and customers alike, the 2D barcode, a compact square label with splotches and spaces that encode up to 350X more data than a traditional UPC (4,000 characters) will have a significant impact on managing the business and delivering better customer experiences. Who doesn’t want that?

Merchant Services 277

Merchant Services Retail Shipping Costs Customer Experience 277

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

Customer Loyalty 221

Customer Loyalty Customer Retail Shipping Costs 221

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

Small Business Retail 237

Small Business Retail Marketing Retail Social Media 237

Retail TouchPoints

MARCH 8, 2022

Whether they’re shopping for clothes, toys, books, furniture or electronics, consumers shopping for baby items can easily be overwhelmed by the volume of information available — especially online. Through quarterly surveys, consumer panels and individual UX research, Babylist has been able to master its content strategy.

Social Media 298

Social Media Leisure Consumer Toys 298

MagentoBrain

FEBRUARY 21, 2023

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

Retail TouchPoints

JULY 6, 2023

Sustainability is an enormous social issue and it’s here to stay. That is why it’s no surprise that when surveyed , 71% of retail leaders indicated that they were prioritizing sustainability in their business. With consumers demanding more green initiatives, retailers and brands must reframe their business goals and programs.

Customer Loyalty 242

Customer Loyalty Customer Retail Financial Services 242

Retail TouchPoints

MAY 12, 2021

To gather insights as part of the Post Occupancy Evaluation process, T&C and the Building Performance team at Cushing Terrell developed and distributed a survey to T&C’s customer base across their six store locations. What We Learned. Curbside pickup was accelerated and launched within eight weeks after the pandemic began.

Social Media 238

Social Media Improvements Information Outdoor 238

Kissmetrics

OCTOBER 5, 2020

Many of the processes we automate involve communications, e.g., email marketing, messaging/chatbots, and social media engagement. Approximately six in ten Americans use video chat platforms for social or work purposes. It allows you to track conversations and therefore provide better customer service.

Technology 363

Technology Social Media Information Live Chat 363

RTP blog

JANUARY 26, 2018

By Luis Artiz, Epson America Most retailers understand that their success depends heavily on their ability to provide a positive customer experience (CX). By taking a closer look at the loyalty program lessons learned by Starbucks and Woolworths, retailers can learn a few lessons about winning repeat customers in today’s environment.

Customer Experience 150

Customer Experience Customer Mobile Article 150

Retail TouchPoints

AUGUST 16, 2023

The social media giant rebranded itself as ‘Meta’ to reflect its ambition of moving beyond social media platforms. See the rebrand reflected in these pictures: Photo courtesy Crunch Marketing Monitoring changes in customer behavior isn’t that hard. Assess your market positioning in relation to competitors.

Small Business Retail 246

Small Business Retail Social Media Marketing Article 246

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Retail Social Media 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Retail Social Media 52

Retail TouchPoints

DECEMBER 30, 2021

In 2020, consumers spent approximately $630 billion on online shopping, and merchants lost $12 billion to fraud. Consumers in every age bracket are in fraudsters’ sights. This approach can reduce fraud losses and improve the shopping experience for good customers. The youngest group of consumers is Generation Z.

Merchant Services 287

Merchant Services Customer Payment Services Social Media 287

RTP blog

NOVEMBER 25, 2019

By Brian Byer, Blue Fountain Media It’s no question that consumers have embraced online holiday shopping. Our own recent survey on holiday shopping confirms this, with almost 30% of respondents claiming they’d do all their gift shopping online this season, not setting a foot inside traditional retail outlets.

Social Media 195

Social Media Gifts Fulfillment Information 195

Retail TouchPoints

SEPTEMBER 21, 2021

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

Payments 242

Payments Payment Services Customer Experience Social Media 242