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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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Survey: Consumers Want Easy Access to Apparel Sustainability Info

Retail TouchPoints

The apparel industry’s enormous global environmental impact has made it a primary focus of sustainability efforts, and consumers — or at least a significant portion of them — want to do their part. A recent survey reveals what will be required to steer more shoppers toward sustainable products produced in socially conscious ways. “At

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. However, these searching customers are not always finding what they’re looking for.

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

With ecommerce reshaping the landscape, physical stores have a unique opportunity to borrow a few strategies from tourist destinations and become experiences beyond the mundanity of walking up and down aisles. What was once a transactional pitstop becomes a destination inviting customers to develop a deeper connection to the brands they love.

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Retail and Healthcare: A Relationship that Today’s Technology can Promote, Strengthen and Expand

Retail TouchPoints

Putting Today’s Technology to Work for Retail Healthcare It’s no secret that traditional healthcare can be frustrating — for patients and staff — due to repeat requests for the same information, long waits, inconsistencies between estimates and final bills, insurance claim mistakes and on and on.

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Salesforce Survey: 36% of Retail Employees Already Using Generative AI

Retail TouchPoints

Retailers have been eager to jump on the generative AI bandwagon: according to a new survey conducted by Salesforce and the Retail AI Council , retail executives estimate that 36% of their employees already are using generative AI today, with that figure projected to rise to 45% by 2025.

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Holiday Store Experience Survey: Consumers Prioritize Safety Over Immersive Shopper Journeys

Retail TouchPoints

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. RTP: It seems like consumer priorities fall into two main buckets: ease/convenience and health/safety.

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