Retail TouchPoints

MAY 1, 2024

What was once a transactional pitstop becomes a destination inviting customers to develop a deeper connection to the brands they love. Combined with creativity and data-driven insights, experiential retail opens up endless possibilities. Furthermore, consumers increasingly seek experiences aligned with their values.

Technology 278

Technology Arts Payments Customer Loyalty 278

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not. Conversational commerce.

Small Business Retail 232

Small Business Retail Recommendation Consumer Customer Data 232

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

Customer Loyalty 84

Customer Loyalty Customer Retail Customer Retention 84

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 270

Marketing Consumer Information Customer Retention 270

Smile.io

NOVEMBER 15, 2023

Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.   Table of Contents  What is customer loyalty?

Customer Loyalty 59

Customer Loyalty Customer Beauty and Health Food and Beverages 59

RTP blog

SEPTEMBER 17, 2018

According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

Retail TouchPoints

AUGUST 30, 2023

Nearly two-thirds of consumers ( 65% ) say they “love” fewer than three brands, according to a U.S.-based With customer behaviors and expectations changing so rapidly, it’s difficult to pinpoint what truly drives this lack of brand love and loyalty. based survey conducted by Dynata. But what’s happening in retail specifically?

Customer Loyalty 245

Customer Loyalty Retail Shipping Costs Financial Services 245

Omnisend

JUNE 28, 2021

Ecommerce personalization is the process of tailoring the content, recommendations and offers a customer sees based on their previous buying and browsing behavior, along with their demographics and personal data. 71% of consumers feel frustrated when their shopping experience is impersonal.

Customer Loyalty 151

Customer Loyalty eCommerce Customer Recommendation 151

Retail TouchPoints

MARCH 18, 2022

A growing number of consumers are concerned about how their purchasing decisions impact the planet, but even the most sustainability-savvy customer may be confused about how best to align purchases with their green principles. Consumers Overwhelmed by Insufficient or Contradictory Sustainability Info.

Apparel 286

Apparel Consumer Retail Fashion 286

365 Retail

JUNE 19, 2023

Customer loyalty programmes are ‘vital’ for retailers to retain customers, with over half of the UK consciously buying less due to the cost-of-living crisis, according to a new report by Deployteq and the Data & Marketing Association (DMA).

Customer Loyalty 52

Customer Loyalty Customer Retail Recommendation 52

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data.

Customer 184

Customer Retail Information Consumer 184

Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 250

Consumer Social Media Improvements Customer Loyalty 250

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Omnisend

JUNE 14, 2021

These organizations are at the center of the data collection, data storing, and data communication, and at some level we are forced to trust that these institutions are providing us with accurate information. Currently, however, we’re seeing the emergence of a decentralized, trustless system. The move to “phygital”.

Customer Loyalty 164

Customer Loyalty Customer eCommerce Arts 164

Smile.io

JANUARY 30, 2024

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

Customer Loyalty 77

Customer Loyalty Customer Jewelry Social Media 77

Optimizely

JUNE 20, 2019

One way you can do that is with personalized product recommendation campaigns. Based on the data and analytics you are collecting on your customers’ previous interactions with your brand, you can suggest the types of products they’re most likely to enjoy via email, ads, and more. How to create a product recommendation campaign.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

Consumer 250

Consumer Supplies Fulfillment Technology 250

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

Consumer 240

Consumer Merchant Services Social Media Technology 240

Retail TouchPoints

NOVEMBER 10, 2022

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. Emeline Berlind, VP and General Manager of Loyalty for Sephora, revealed how the retailer’s approach to loyalty provides it with both strategic and tactical benefits.

Consumer 203

Consumer Gifts Events Customer Experience 203

iVend

JUNE 14, 2023

Customer loyalty in retail is what every brand strives for – having customers who love your store so much that they shop with you time and time again, spend more, and spread the word to others about how great you are. But not all retail POS technology offers the same loyalty functionality.

Customer Loyalty 52

Customer Loyalty POS Technology Customer Retention 52

Smile.io

AUGUST 25, 2023

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Program highlight: flexible redemption values.

Customer Loyalty 78

Customer Loyalty Beauty and Health Customer Food and Beverages 78

365 Retail

JUNE 6, 2022

For retailers, customer loyalty is perhaps their number-one priority. It helps to secure long-term sales and word-of-mouth promotion: nearly 9 in 10 loyal customers will recommend a brand to friends and family, while almost half would continue to purchase even after a poor experience. . Encouraging adoption.

Customer Loyalty 80

Customer Loyalty Customer Games Multichannel 80

Korona

OCTOBER 12, 2022

Nothing is more rewarding for a liquor store owner than customers who are loyal to their store and recommend it to their friends and family. And consumers still prefer to do it in person. According to a recent Chase Design study, up to 90% of consumers prefer to buy their liquor in-store. Table of contents. Wine tastings.

Customer Loyalty 52

Customer Loyalty Customer POS Social Media 52

Korona

OCTOBER 12, 2022

Nothing is more rewarding for a liquor store owner than customers who are loyal to their store and recommend it to their friends and family. And consumers still prefer to do it in person. According to a recent Chase Design study, up to 90% of consumers prefer to buy their liquor in-store. Table of contents. Wine tastings.

Customer Loyalty 52

Customer Loyalty Customer POS Social Media 52

Kibo

AUGUST 21, 2020

Product recommendations are part of an ecommerce personalization strategy wherein products are dynamically populated to a user on a webpage, app, or email based on data such as customer attributes, browsing behavior, or situational context—providing a personalized shopping experience. . Product Recommendations Benefits.

Recommendation 62

Recommendation Multi-channel Customer Loyalty Department Stores 62

Retail TouchPoints

SEPTEMBER 21, 2023

For one, an efficient AI-driven system can mean timely updates, personalized product recommendations and proactive assistance, making the wait for our desired items less tedious and more delightful. tickets, offer dynamic discounts to hesitant customers and even nudge satisfied buyers toward referrals.

eCommerce 264

eCommerce Customer Loyalty eCommerce Platforms Shipping Costs 264

Retail TouchPoints

DECEMBER 29, 2023

The humble sneaker has long been a staple item in closets everywhere for consumers of all ages. The consistent appeal of sneakers and sportswear has grown in recent times with customers, particularly from the Gen Z demographic , continuing to favor them as everyday items for leisure and now work.

Apparel 223

Apparel eCommerce Fulfillment Order Fulfillment 223

Retail TouchPoints

AUGUST 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. It’s also accelerating the creation of virtual and augmented reality experiences, allowing consumers to interact with products in their environments.

Toys 222

Toys B2C Social Media Accessories 222

Wiser

NOVEMBER 7, 2022

This is where shopper data comes in. Shopper data can cover a myriad of different topics, from customers’ emotional state while in-store to how well your product displays are landing. Customer Loyalty. Shopper data can answer these questions for you. Ways You Can Use Shopper Data to Your Advantage.

Improvements 146

Improvements Customer Loyalty Information Other 146

Retail TouchPoints

JULY 24, 2023

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. consumers have at least one email account, with the average addresses per person totaling 2.5. In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

Small Business Retail 209

Small Business Retail Marketing Retail Social Media 209

Groove

JULY 31, 2023

Thankfully, there are modern solutions that present added-value to the end consumer which results in increased revenue for your brand. The tool we most commonly recommend to our clients to reach these goals is Klaviyo , although there a various others available. That solution? eCommerce Marketing Automation.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Loyalty 195

Groove

JULY 23, 2020

Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. Continue reading for our software recommendations that are guaranteed to help you achieve your eCommerce goals. for customer loyalty programs.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Retail TouchPoints

JUNE 7, 2022

That tried-and-true process has begun to feel like a long-winded chore — consumers today are generally less interested in searching and more interested in discovery. Implicit in this shift is the rise of personalization in the customer experience (CX). Importantly, this subtle shift has enormous implications for businesses.

Recommendation 259

Recommendation Arts Retail Consumer 259

Sailthru

JANUARY 19, 2023

It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending.

Consumer 78

Consumer Marketing Customer Loyalty Channel 78

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. Personalized marketing is a strategy that uses demographic and behavioral data to create individualized messages for current or prospective customers. The good news? What Is Personalized Marketing? Dynamic Websites.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JULY 10, 2023

Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from a person. Retailers have a vast amount of data about customer shopping behavior and purchase history.

Merchant Services 266

Merchant Services Shipping Costs Retail Social Media 266

BigCommerce

MAY 1, 2018

The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. In other words, it can help you build a data-driven ecommerce business.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412