Retail TouchPoints

MARCH 3, 2023

These highly personalized experiences, when offered to thousands of individual customers using proprietary data, are difficult for competitors to imitate and set the retailer apart. Consumers now look for personalization throughout their interactions with a retailer at multiple touch points.

Consumer 218

Consumer Customer Loyalty Customer Experience Recommendation 218

Retail TouchPoints

AUGUST 26, 2022

million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). Follow the law, do right by consumers, and process opt-out requests made via user-enabled global privacy controls.”.

Information 259

Information Consumer Recommendation Online Retail 259

Retail TouchPoints

MAY 7, 2021

The pilot program will leverage 3DLOOK’s AI-enabled technology to help provide accurate size and fit recommendations for Dickies apparel. Using a front and a side photo of the customer, the 3DLOOK tool will map the shopper’s body and shape data with product information to determine the best size. “The

Recommendation 278

Recommendation Apparel Technology Consumer 278

Retail TouchPoints

JANUARY 9, 2024

This allowed them to continue to meet the expectations of their consumer base [with things like] faster and more flexible delivery options. We have seen the impact that inflation has had on both individual consumers and small businesses as they try to manage costs.

Supplies 228

Supplies Shipping Costs Small Business Retail Recommendation 228

Retail TouchPoints

MAY 1, 2024

Combined with creativity and data-driven insights, experiential retail opens up endless possibilities. The Psychology of Immersive Shopping Experiential retail strategies are rooted in psychological principles about how consumers engage with spaces. Furthermore, consumers increasingly seek experiences aligned with their values.

Technology 255

Technology Arts Payments Customer Loyalty 255

Retail TouchPoints

AUGUST 30, 2022

Consumer electronics is a rather crowded space with a swarm of brands trying to make their presence felt in every category — from wearables to televisions and headphones to laptops. For today’s consumers who seek instant gratification, experiencing this is a nightmare. The same holds true for consumer electronics retailers.

Consumer Electronics 271

Consumer Electronics Electronics eCommerce Consumer 271

Retail TouchPoints

APRIL 14, 2022

From the Facebook Files to Netflix’s documentary The Social Dilemma , we now understand more than ever how social networks and search engines utilize our data not only to sell us products and services but also to promote ideology, opinions, and political views. Beginning with iOS 14.5,

Consumer 235

Consumer Recommendation Definition eCommerce 235

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 269

Marketing Consumer Information Customer Retention 269

Retail TouchPoints

FEBRUARY 15, 2023

Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud.

Merchant Services 259

Merchant Services Supplies Retail Customer Data 259

Retail TouchPoints

JANUARY 5, 2024

Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data. Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers.

Recommendation 275

Recommendation Consumer Information Customer 275

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

Consumer 249

Consumer Customer Experience eCommerce Technology 249

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 201

Consumer Leisure Multi-channel Retail 201

Retail TouchPoints

MARCH 7, 2024

Amidst shifting expectations, what’s become abundantly clear is that a context-specific and emotionally engaging approach to consumer engagement will win the day with all generations — from the zoomers to the boomers and beyond. More than half of consumers say they’ll become repeat shoppers after a personalized shopping experience.

Recommendation 253

Recommendation Fashion Consumer Accessories 253

Retail TouchPoints

AUGUST 2, 2022

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. Consumer frustration with poorly targeted online ads, combined with concerns about data sharing, create a major roadblock to tracking consumer buying signals and finding out what people want.

Clothing 213

Clothing Fashion Channel Information 213

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

Consumer 218

Consumer Social Media Recommendation Apparel 218

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not. Conversational commerce.

Small Business Retail 230

Small Business Retail Recommendation Consumer Customer Data 230

Retail TouchPoints

APRIL 7, 2021

Online discount apparel retailer MandM Direct , which had previously relied on standard rules-based recommendations to guide website visitors through the shopper journey, has generated impressive improvements in multiple KPIs with real-time, personalized recommendations. We want to test whether we can put it further up on the PLP.

Recommendation 151

Recommendation Apparel eCommerce Improvements 151

Retail TouchPoints

APRIL 11, 2024

But while AI is already delivering big changes to retailers’ bottom lines, it hasn’t yet truly transformed the way consumers shop. Retailers are readying auto-shopping bots that allow consumers to enter very detailed preferences (styles, brands, materials, sizes, prices, etc.) That will happen this year. AI will summarize reviews.

Retail 257

Retail Mobile Consumer Operations 257

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. On a more positive note, 82% of consumers admit to having been influenced by a personalized shopping recommendation.

Recommendation 147

Recommendation Customer Retail Social Media 147

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But data and analysis from Edited indicates that most products sold online are between a size 00 and a size 08. The economics of more inclusive sizing are clear — and have been for quite some time.

Consumer 288

Consumer Retail Merchant Services Fashion 288

Retail TouchPoints

APRIL 17, 2024

Rather than chasing the obvious trends everyone else is pursuing, we dig deep into the human psyche to uncover the unmet consumer needs yet to be served by brands. Both options offer a path to success, but each requires a different business model. So why does this matter in retail?

Consumer 130

Consumer Leisure Customer Books 130

Kissmetrics

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. However, turning raw data into labeled data takes time. The good news is data labeling is scalable when you work with the right data labeling software. What Is Data Labeling?

Marketing 266

Marketing eCommerce Social Media Automotive 266

Retail TouchPoints

JULY 14, 2021

The extreme, rapid shifts in consumer behavior during the pandemic reaffirmed several underlying issues with retailer and CPG brand collaboration. Traditionally, inconsistent data sharing and a lack of full alignment on trends and goals have hindered most demand forecasting processes. Why is this such an issue for both parties?

Shipping Costs 263

Shipping Costs Omnichannel Channel Recommendation 263

RTP blog

SEPTEMBER 25, 2017

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. As time goes on, and as consumers continue to weave seamlessly in and out of channels, their expectation for a smooth, frictionless shopping experience will continue to rise, making it vital that retailers meet their needs every step of the way.

Technology 300

Technology eCommerce Platforms eCommerce Recommendation 300

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data. So how can the two coexist?

Customer 182

Customer Retail Information Consumer 182

Optimizely

JUNE 20, 2019

One way you can do that is with personalized product recommendation campaigns. Based on the data and analytics you are collecting on your customers’ previous interactions with your brand, you can suggest the types of products they’re most likely to enjoy via email, ads, and more. How to create a product recommendation campaign.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Retail TouchPoints

MAY 3, 2023

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. In this case, we used ID-POS data, which bypasses all the challenges of third-party data as an abundant and rich first-party data source. Still, many questions remain. trillion in value.

POS 220

POS Customer Experience Customer Technology 220

Retail TouchPoints

APRIL 2, 2021

As the world emerges from the COVID-19 crisis, consumers plan to fundamentally change how they spend money and live their lives. According to the sixth EY Future Consumer Index , people are more worried about their health, families and futures than they were in October 2020, when the last Index was published.

Consumer 233

Consumer Recommendation Other 233

Omnisend

MARCH 16, 2021

Have you ever received a product recommendation that just didn’t make sense? Personalization is key— over half of US consumers say they were more likely to purchase if their content is personalized. 4 Benefits of Personalized Product Recommendations for Ecommerce. Reading Time: 8 minutes. For me, it was a new toilet seat.

Recommendation 158

Recommendation Accessories eCommerce Shipping Costs 158

Retail TouchPoints

MARCH 27, 2024

Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize its shopping experience, helping consumers find the exact products they want among the 45 billion listed by the search engine. Google Style Picking Tool The style ratings, currently available to U.S.

Apparel 278

Apparel Accessories Mobile Recommendation 278

Optimizely

AUGUST 6, 2020

Marketers should listen to what consumers are so willing to share about themselves and use that information to treat their shoppers with a more personalized touch. A quiz with relevant content to your brand is entertaining, even informative, for your customers, and the data input is priceless for you. Learn more here !)

Customer Data 195

Customer Data Customer Events Shopify 195

Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 248

Consumer Social Media Improvements Customer Loyalty 248

Kissmetrics

DECEMBER 15, 2020

With the new General Data Protection Regulation (GDPR) , cookies have taken center stage in the fight for internet privacy. Cookies are small text files that collect bits of data about users as they browse the web. Cookie tracking helps you collect data on users who visit your pages. What Data Can You Pull From Cookie Tracking?

eCommerce 320

eCommerce Information Improvements Reference 320

Retail TouchPoints

DECEMBER 17, 2020

On the consumer side, WAIR’s ecommerce recommendation solution matches products to a shopper’s individual body measurements and fit preferences through its Fit Advisorfeature. Shoppers can get accurate, personalized size recommendations validated by WAIR body data and AI.

Clothing 231

Clothing Recommendation eCommerce Technology 231

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 237

Consumer Social Media Multichannel Fashion 237

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. It’s not merely about substituting cookie-based tracking with another data-centric method. Many retailers grapple with insufficient product data.

Social Media 262

Social Media B2C B2B Customer Data 262

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

Consumer 249

Consumer Supplies Fulfillment Technology 249