lateshipment

APRIL 2, 2021

Every week there’s a new meme trending online – From Bernie Sanders to a ship stuck in the Suez Canal. Now and then there come new trends that shape the industry for the future. Start with the data you have on your customers and create ideal customer personas to guide each customer’s personalized content and platform.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Optimizely

FEBRUARY 11, 2020

At the same time, customer loyalty grabs whitepaper headlines and dominates trade show breakout session discussions. This small, but mighty group are massive content consumers. While accounting for under 2% of your visits, they consume 11% of your total PDP views; more PDP views than all of your buyers COMBINED.

Customer Loyalty 243

Customer Loyalty Consumer Customer Blog 243

Retail TouchPoints

JANUARY 2, 2024

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving.

Consumer 309

Consumer Shipping Costs Customer Retention Information 309

Forrester eCommerce

FEBRUARY 7, 2024

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

Consumer 251

Consumer Customer Loyalty Customer Experience B2C 251

Retail TouchPoints

DECEMBER 13, 2023

A well-designed store can create a memorable brand experience that strengthens customer loyalty. This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall.

Retail 312

Retail Customer Loyalty Social Media POS 312

Sailthru

JANUARY 19, 2023

It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending.

Consumer 78

Consumer Marketing Customer Loyalty Channel 78

RTP blog

APRIL 23, 2018

Gone are the days when consumers had limited choice of shopping outlets. In their analysis of shopper trends over the recent holiday period, ShopperTrak reported Americans are spending more online — an increase of 18% compared with the previous year. What Is Customer Loyalty? Why Implement A Customer Loyalty Scheme?

Customer Loyalty 150

Customer Loyalty Customer Social Media Games 150

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. How can contextual commerce improve loyalty? Build your online brand.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Forrester eCommerce

SEPTEMBER 23, 2020

If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange — we do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 461

Consumer Blog Customer Loyalty Customer Experience 461

Retail TouchPoints

FEBRUARY 1, 2021

Commerce trends that were on the horizon were suddenly adopted at a brisk pace, including online food ordering, curbside pickup and BOPIS (buy online, pick up in-store). More than one-third of consumers now shop online each week, up from 28% pre-pandemic. Contactless customer experience. These are four with staying power: 1.

Customer Experience 323

Customer Experience Customer Omnichannel Social Media 323

Forrester eCommerce

JULY 1, 2021

Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 520

Consumer Customer Loyalty Customer Experience Customer 520

Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 297

Consumer Social Media Improvements Customer Loyalty 297

365 Retail

JUNE 6, 2022

For retailers, customer loyalty is perhaps their number-one priority. It helps to secure long-term sales and word-of-mouth promotion: nearly 9 in 10 loyal customers will recommend a brand to friends and family, while almost half would continue to purchase even after a poor experience. . The metaverse will build on this trend.

Customer Loyalty 80

Customer Loyalty Customer Games Multichannel 80

Retail TouchPoints

AUGUST 7, 2020

However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty. For example, the Qubit study found that loyalty is decreasing among a significant percentage of consumers: among 36.6%

Consumer 309

Consumer Retail Merchant Services Document 309

Retail TouchPoints

NOVEMBER 4, 2021

Despite having just officially begun, this holiday shopping season already is marked by supply chain disruption, persistent inflation and mixed consumer confidence. And just like last year, it looks like consumers will respond by turning to ecommerce.

Shipping Costs 264

Shipping Costs Consumer Supplies Merchant Services 264

365 Retail

DECEMBER 12, 2022

Consumers are looking to get more with less with the same high expectations of brands as the cost-of-living crisis and looming recession rolls into 2023. Karel Schindler, CEO of ROI Hunter outlines four trends that retailers cannot afford to ignore next year: 1) Discount doubt: Consumers will wise up. in November 2022.

Customer Loyalty 57

Customer Loyalty Consumer Customer Multi-channel 57

Retail TouchPoints

MAY 1, 2024

The Psychology of Immersive Shopping Experiential retail strategies are rooted in psychological principles about how consumers engage with spaces. Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences.

Technology 298

Technology Arts Payments Customer Loyalty 298

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. However, this is not the end of a personalized consumer experience; rather, it’s just the beginning. Conversational commerce.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

Retail TouchPoints

FEBRUARY 28, 2022

As a result, these tech giants have relied on developing advertising models that monetize, and leverage, consumer data. For example, Mattel launched an NFT collection that allowed consumers to redeem certain NFTs for special-edition Hot Wheels cars.

Consumer 325

Consumer Social Media Arts Retail 325

ESW

SEPTEMBER 1, 2023

American consumers spent an astounding $1.29 Though return rates vary by industry, one trend remains constant: Return rates are on the rise across all verticals, causing profit margins and supply chains to suffer. So how can consumer electronics brands reduce the number of holiday returns this year?

Consumer Electronics 146

Consumer Electronics Electronics Consumer Live Chat 146

Retail TouchPoints

MARCH 8, 2024

has named four executives with extensive retail experience to top posts, including naming Frank Kerr as the company’s first-ever Chief Customer Officer. where he was one of the first 50 employees, and he’ll be responsible for driving a holistic customer experience using consumer insights, marketing, loyalty and promotions.

Customer 278

Customer Customer Loyalty Customer Experience Marketing 278

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Retail CX Trends 2021: New CX for a New World.

Consumer 189

Consumer Payment Services Fulfillment Multi-channel 189

Dynamic Action

JANUARY 16, 2024

Summary With increased digitalization, hyper-personalization, and the disruption of the historical trend curve, trend tracking has become more and more difficult. Staying competitive in the retail landscape requires embracing a retail analytics solution for accurate, real-time insights into what’s trending.

Social Media 62

Social Media Retail Customer Loyalty Information 62

Retail TouchPoints

NOVEMBER 10, 2022

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. Emeline Berlind, VP and General Manager of Loyalty for Sephora, revealed how the retailer’s approach to loyalty provides it with both strategic and tactical benefits.

Consumer 269

Consumer Gifts Events Customer Experience 269

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

Consumer 264

Consumer Supplies Fulfillment Technology 264

GetElastic

SEPTEMBER 15, 2021

With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

Retail TouchPoints

SEPTEMBER 22, 2022

But as we begin to get back to a sense of “normalcy,” consumers have reverted back to their traditional methods of shopping. When we consider the methods that have successfully held onto existing customers as well as garnering new ones, there is a common theme: personalization. But how does one gather this type of information?

Customer Loyalty 310

Customer Loyalty Social Media Customer Experience Fashion 310

Retail TouchPoints

AUGUST 23, 2023

The retail landscape has dramatically changed over the last few years, and one emerging trend appears to be here to stay. Phygital retail experiences, in which physical elements and technology coexist, offer opportunities to bring customers closer to your brand.

Travel 243

Travel Clothing Technology Customer Loyalty 243

Salsify

FEBRUARY 23, 2023

With digital experiences becoming a major deciding factor — even for in-store shoppers — customer loyalty is tied to how well a brand presents itself online through a variety of touch points. It’s never been more important to highlight product quality online.

Mobile 148

Mobile Customer Loyalty Consumer Presentation 148

Retail TouchPoints

AUGUST 23, 2023

Furniture brand La-Z-Boy has implemented a new omnichannel listening solution as part of its ongoing strategy to evolve the brand and grow customer loyalty. La-Z-Boy is implementing these CX insights to support a larger initiative that breaks down internal silos and supports the sharing of feedback analysis and customer trends.

Omnichannel 245

Omnichannel Social Media Customer Loyalty Customer Experience 245

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 264

Consumer Merchant Services Social Media Technology 264

Retail TouchPoints

APRIL 25, 2024

Here are four ways retailers can enhance the efficacy of their retail media network and boost profitability in the process: Venturing into Untapped Markets While some markets are already reaping the benefits of RMNs, some regions have yet to fully embrace this trend. Sudip Mazumder leads Publicis Sapient ’s Retail business in the Americas.

Retail 271

Retail Customer Loyalty Technology Marketing 271

Retail TouchPoints

AUGUST 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. It’s also accelerating the creation of virtual and augmented reality experiences, allowing consumers to interact with products in their environments.

Toys 246

Toys B2C Social Media Accessories 246

Retail TouchPoints

AUGUST 8, 2023

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. That is why consumers are looking for more diverse and robust programs that provide value in different ways. Who would’ve thought loyalty programs could have the same impact?

Travel 241

Travel Events Consumer Games 241

Forrester eCommerce

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 435

B2C Consumer Customer Loyalty Channel 435

Retail TouchPoints

DECEMBER 13, 2023

A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. With shoppers gravitating toward more sustainable beauty products, brands should consider offering options that best fit their customers’ needs. To Trust or not to Trust?

Beauty and Health 260

Beauty and Health Social Media Consumer Customer Loyalty 260