Kissmetrics

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

Social Media 363

Social Media eCommerce Payment Services Apparel 363

lateshipment

OCTOBER 16, 2023

As a brand, do you have social media handles? Every brand has a social media handle which establishes its presence online and communicates with its customers from a social standpoint. Posting regularly on social media also informs the customer about what the brand has been doing. Of course, you do.

Social Media 130

Social Media Subscription Channel POS 130

Wiser

OCTOBER 4, 2023

No business can afford to ignore the power of social media as a tool for brand amplification. For more established businesses, a dynamic social media presence is essential to maintain relevance, engage with customers, and attract new audiences. Overall, the influence of social media networks is profound and undeniable.

Social Media 145

Social Media Presentation Customer Experience Consumer 145

Kissmetrics

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media 331

Social Media Marketing B2B eCommerce 331

Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Step Two: Amplify your most impactful content across your social channels. Step Three: Make your social posts shoppable.

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Social Media Events Gifts Consumer 281

Retail TouchPoints

APRIL 15, 2024

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that of competitors. Demand, social engagement and customer preferences are always evolving, together and separately. It’s crucial for retail marketers to adapt accordingly. retail brands.

Social Media 130

Social Media Retail Food and Beverages Sporting Goods 130

Retail TouchPoints

APRIL 8, 2024

Here are some strategies for navigating the often chaotic world of TikTok viral marketing. Ecommerce Growth with TikTok Today’s consumers have short attention spans and are constantly on the lookout for the next big thing in viral content. The TikTok algorithm is tailor-made for entrepreneurs, prioritizing views over followers.

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Social Media eCommerce Marketing Presentation 244

Retail TouchPoints

APRIL 22, 2021

.” Digging into the brand’s heritage and unique “superpowers,” VP Ellie Off and the W3LL People team developed a new strategy that revolved around differentiation and meaningful connections. Hear how the company has crafted a scalable, powerful approach that inspires, educates and engages consumers across all channels.

Social Media 208

Social Media Channel Consumer 208

Retail TouchPoints

MARCH 14, 2022

The short answer is a lot : 37% of consumers responding to the Culture Rising: 2022 Trends Report by Facebook IQ said the pandemic spurred them to reevaluate their purpose and priorities in life. People haven’t run out of attention ,” said Tomá Beczak, Global Content Strategy Lead for Facebook IQ in an interview with Retail TouchPoints.

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Social Media Retail Gifts Channel 229

Kissmetrics

JANUARY 12, 2021

In this social media age, creating shareable content is essential. Studies show 92% of marketers who use video marketing say it’s an essential part of their marketing strategy, and 83% of marketers say video marketing has helped them generate more leads. Why Use Boomerang? Shareability. Boomerang Marketing Uses.

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Social Media Marketing Download Magazine 256

Retail TouchPoints

AUGUST 8, 2023

“Despite there being an approximately 70% drop off in daily active users, we’ve still seen a massive amount of engagement,” said Kayla Kleinman, Social Media Associate for Bookshop.org , an ecommerce site that connects readers to independent booksellers, in an interview with Retail TouchPoints.

Social Media 221

Social Media Customer Beauty and Health Consumer 221

RTP blog

JULY 7, 2019

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. In recent years, counterfeiters have quickly recognized the potential of social media platforms for a number of reasons.

Social Media 150

Social Media eCommerce Point of Sale Operations 150

Groove

JULY 9, 2020

Inbound marketing has certainly become the de facto strategy adopted by most marketers. Rather than disruptively pushing messages out to consumers, businesses must build an effective eCommerce branding strategy to provide prospects with the right content and information at the right time. Building An eCommerce Branding Strategy.

Social Media 352

Social Media eCommerce Webinar SEO 352

ROI Revolution

JUNE 18, 2021

Branded content appears across the digital ecosystem but most obviously on social media like Facebook and Instagram posts, Instagram Stories and Reels, TikTok, Snapchat, YouTube, blogs – anywhere your customers consume and engage with content. Using Branded Content With Your Paid Social Media Strategy.

Social Media 78

Social Media Channel Marketing Information 78

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot.

Social Media 286

Social Media B2C B2B Customer Data 286

ROI Revolution

JANUARY 20, 2023

For many businesses (especially in 2023), advertising on social media is crucial to hitting those growth goals. Social media has 4.9 However, with the climate of the world and an impending recession, you might be asking yourself, how much does it cost to advertise on social media?

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Social Media Management Marketing Other 78

Kissmetrics

JUNE 14, 2018

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. Check this out.

Social Media 220

Social Media Definition B2C Food and Beverages 220

BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ?

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Social Media BigCommerce Demo Events 287

Retail TouchPoints

FEBRUARY 15, 2024

The 40-ounce tumbler joins the likes of the Cabbage Patch Doll, Tickle Me Elmo and Furbies, which all generated long lines — even stampedes — of consumers clamoring to get their hands on these coveted goods. Now, Stanley is the star of a much bigger retail industry discussion around what actually inspires this level of consumer response.

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Social Media Consumer Other Information 236

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Luxury Brand Marketing Strategies. Or an Instagram ad for Lamborghini?

Marketing 363

Marketing PPC SEO Magazine 363

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

Consumer 260

Consumer Social Media Multichannel Fashion 260

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Social commerce value will keep on growing.

Social Media 293

Social Media Beauty and Health Multichannel eCommerce 293

Retail TouchPoints

AUGUST 30, 2023

While several retail outlooks predict consumers are looking for deep discounts this year, retailers should strive to offer more than just deep discounts and focus on providing value in other ways to achieve long-term loyalty and keep higher profit margins. Social influence continues to show opportunities as U.S.

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Shipping Costs Improvements Live Chat Retail 230

Retail TouchPoints

SEPTEMBER 28, 2021

Global direct-to-consumer brands (DTC) reaped exponential rewards, especially from Millennial and Gen Z shoppers. All indicators point to this pattern continuing as “the new normal,” which means that brands, regardless of size, need a global DTC distribution and marketing strategy in order to remain competitive.

Consumer 250

Consumer Social Media Shipping Costs Shipping 250

lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. Let’s take a look at some unique strategies that e-commerce brands have incorporated to convert the customers during BFCM. 5 strategies to stand out during BFCM 1. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

JUNE 13, 2023

Amazon based its newest strategy on learnings from previous efforts, partnerships with other organizations and prior enforcement actions. The private sector, consumer groups, and governments need to work together to stop these fake review brokers and send a clear message that this illicit activity must stop.”

Social Media 252

Social Media Information Operations Improvements 252

Groove

DECEMBER 23, 2020

The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Connect Social Marketing to Social Selling. Crafting A Mobile eCommerce Strategy.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

Retail TouchPoints

SEPTEMBER 29, 2022

In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities). AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users.

Social Media 244

Social Media Consumer Events Technology 244

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. The cost-of-living crisis is undoubtedly driving buying decisions, so simplifying the consumer journey is essential for closing the sale.

Omnichannel 261

Omnichannel Merchant Services BigCommerce Payment Services 261

Kissmetrics

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Before we look at specific advertising strategies for the fitness industry, let’s break down the main challenges you’ll face in this niche. 7 Fitness Advertising Strategies to Test.

Social Media 319

Social Media B2B Marketing B2C 319

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

Social Media 78

Social Media B2B Food and Beverages Download 78

RTP blog

AUGUST 14, 2017

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. 74% of consumers say text-based keyword searches are inefficient in helping them to find the right product online. We are now seeing ubiquitous communications and commerce.

Social Media 150

Social Media eCommerce Retail Apparel 150

Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Besides social media platforms, group discussions are held on websites like Reddit and Tumblr. There are 3.78

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Retail TouchPoints

MAY 25, 2023

The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning consumers. From the insights and experience of more than 1,800 consumer goods leaders, here are several strategies and approaches that businesses can adopt.

Consumer Goods 223

Consumer Goods Operations Consumer Supplies 223

Groove

JUNE 9, 2021

With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. Jumpstart your email marketing strategy by leveraging a lead capture tool, such as Justuno , to convert more prospects into leads. no longer needs to be!

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Retail TouchPoints

MARCH 3, 2023

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. McKinsey research also indicates that only 15% of retailers have fully implemented personalization strategies; 80% and higher are still plotting their personalization strategy or have only just begun pilot initiatives.

Consumer 240

Consumer Customer Loyalty Customer Experience Recommendation 240

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

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Social Media Electronics Accessories Clothing 267