How CarMax Digitized, and Personalized, the Car-Buying Experience
Retail TouchPoints
MAY 2, 2023
A car is one of the biggest purchases most consumers make, but the process of buying one, especially used, has long been one of consumers’ most dreaded retail experiences. So in 2018 the retailer embarked on a five -year digital transformation journey aimed at making every stage of the car-buying journey omnichannel.
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