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How CarMax Digitized, and Personalized, the Car-Buying Experience

Retail TouchPoints

A car is one of the biggest purchases most consumers make, but the process of buying one, especially used, has long been one of consumers’ most dreaded retail experiences. So in 2018 the retailer embarked on a five -year digital transformation journey aimed at making every stage of the car-buying journey omnichannel.

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Inventory Accuracy: The Not-so-Secret Ingredient for Holiday Sales Success

Retail TouchPoints

The company has successfully helped retailers like American Eagle Outfitters leverage RFID and computer vision-based inventory tracking technology to create a holistic, near-real-time view of inventory across stores to empower both associates and consumers. The pandemic accelerated new consumer behaviors, such as BOPIS.

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Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail TouchPoints

As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail. Equally crucial is treating each impression as an experiment. This saves RMNs money in production, timing and media planning.

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Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan

Retail TouchPoints

More specifically, MINISO has spent the last year-plus bolstering its brick-and-mortar footprint in North America to amplify its proprietary $10 N’ Under concept, which has become beloved among Gen Z consumers. We are thus able to eliminate intermediaries and transfer the benefits to consumers.

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Under Armour Appoints Hospitality Veteran as President and CEO

Retail TouchPoints

Linnartz was appointed President of Marriott in 2021 and currently is leading the hospitality brand’s multi-billion dollar technology transformation, designed to improve customer experience, drive topline revenue and increase operational efficiency. Early in her career, Linnartz worked with Hilton Worldwide. .

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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

This is an excellent opportunity for retailers to give young shoppers financing options — including a store credit card, an installment loan or a buy now, pay later product. Customize physical stores to the omnichannel experience. Customize physical stores to the omnichannel experience.

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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

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