Transforming Retail Spaces for Today’s Generation of Shoppers
Retail TouchPoints
JANUARY 24, 2024
As the lines between physical and digital retail blur, an omnichannel approach emerges as a key strategy, creating a dynamic and engaging shopping and leisure experience for Generations X, Z and Alpha. Major department stores are leaning toward repurposing and reskinning existing fixtures, saving costs and minimizing environmental impact.
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