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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

There are an estimated 12 to 24 million e-commerce stores. Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores.

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Nike Tops UK’s 2023 E-commerce Brand Rankings, with Ikea and Samsung Following Closely in Annual Sector Analysis

365 Retail

According to the latest annual report on the e-commerce sector, Nike is the UK’s most prominent e-commerce brand in 2023. million brand searches per month and an owned social score of 394,850 , Nike is the market leader when it comes to brand awareness within the e-commerce sector. With over 1.8

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Use Search Marketing To Propel Your Holiday Season Efforts

Forrester eCommerce

For many in the retail and consumer goods industries, this is the most crucial time of the year. The holiday season is upon us once again. Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat. We know customers […]

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. Strain on events. Influx in online shopping.

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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

Transformed by both the steady wave of ecommerce and the sudden shock of the pandemic — two forces that chipped away at brick-and-mortar’s dominance in the space — sales of beauty products are moving away from storefronts to websites. Why is the industry transforming in favor of publishers and direct-to-consumer brands?

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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

Here are snippets from Profitero’s recent press coverage, which demonstrate how our eCommerce analytics and expertise are helping brands spot some of the biggest trends happening across the digital landscape. There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists.

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6 Trends that will Define Paid Search Marketing in 2018: Part 1

ROI Revolution

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? The year of mobile has come and gone.