Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live. or Williamsburg, Brooklyn.

Social Media 293

Social Media Retail Events Channel 293

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. Truthfully, social commerce is neither of these.

Social Media 206

Social Media Marketing Customer Recommendation 206

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

Consumer 237

Consumer Merchant Services Social Media Technology 237

Retail TouchPoints

JANUARY 19, 2023

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. Bao Arakov, Livestreaming Analyst at Coresight Research, recommended that brands ask (and answer) three key questions: 1. Who is our target consumer?”

Social Media 257

Social Media X-cart Consumer Events 257

lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. The word spread, and now it’s the biggest shopping event before the holidays. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. Ever wondered how ‘Black Friday’ came into existence? 5 strategies to stand out during BFCM 1.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Kissmetrics

OCTOBER 19, 2021

According to RetailNext , recent Black Friday figures were down 48 percent, and this is a trend that’s likely to continue as more consumers turn to e-commerce. Consumers who use e-commerce benefit from the convenience and special offers available online. For instance, you could: Add your website URL and social media pages to receipts.

eCommerce 295

eCommerce Social Media Shipping Costs Shipping 295

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. These high-traffic shopping events don’t just present retailers with a chance to catapult profits.

Social Media 251

Social Media Consumer Information Marketing 251

Kissmetrics

JUNE 21, 2021

From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business. Ninety-two percent of customers say they’d buy based on the recommendations of their friends and family. It’s not just about getting customers, though. Deliver Quality Every Time.

Social Media 285

Social Media Reference Recommendation Books 285

Retail TouchPoints

NOVEMBER 10, 2022

There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. But clearly deal hunting is top-of-mind for older consumers: while 55% of Gen Z consumers said they plan to spend more on holiday shopping and celebrations, a mere 39% of millennial shoppers intend to do the same.

Gifts 236

Gifts Social Media Shipping Costs Consumer 236

Kissmetrics

NOVEMBER 26, 2020

Selling to high-end consumers requires a different approach. SEO, PPC, even some social media sites can drive online sales for your luxury brand. A ten thousand dollar handbag is well out of reach of the majority of consumers. Going digital will also be key to meeting today’s new luxury consumers and those of tomorrow.

Marketing 363

Marketing PPC SEO Magazine 363

Retail TouchPoints

OCTOBER 14, 2022

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just new platform updates. Touting its dominance in the ad space, TikTok shared the results of a series of internal studies showing that the platform drives connections between brands and consumers.

Social Media 271

Social Media Games Fulfillment Events 271

365 Retail

MAY 1, 2024

Consumers now have the luxury of browsing products from their homes. Personalization through Data Analytics Retailers are using data analytics to better understand consumer behavior. Thanks to the insights gained from data analytics, recommendations, targeted promotions, and personalized discounts are becoming commonplace.

Payment Services 52

Payment Services Mobile Payments Social Media eCommerce 52

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Groove

SEPTEMBER 17, 2020

With the prevalence of social media in today's world, Facebook provides great opportunity for businesses of all kinds to advertise their products and services and gain new customers. From registering for events to subscribing to email lists, Facebook lead generation ads are great for many circumstances. turning them into a lead.

Social Media 284

Social Media B2B Information Events 284

Retail TouchPoints

AUGUST 17, 2021

This gives the space more uses throughout the day — for example, evening classes and events can be hosted after hours when shelves can easily be wheeled into a corner. Going to the source directly via social media, surveys and conversations with staff is one way to gather this information.

Retail 277

Retail Social Media Events Technology 277

Kissmetrics

NOVEMBER 23, 2020

Once you know your audience, you’ll see how you should talk to them, what issues they care about, what influencers they follow, and where they are on social media. CeraVe, a mass-market skincare line recommended by dermatologists, recently found a new audience in Gen Z consumers, thanks to TikTok.

Marketing 352

Marketing Social Media Improvements Events 352

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Retail Social Media 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Retail Social Media 52

Kissmetrics

FEBRUARY 23, 2021

I recommend using a design tool like Canva , which comes with preset design dimensions for Snapchat. If you’re promoting an event, you’ll want to make sure you nail the geographic area and include the event’s name in your filter so guests can show off where they are. Create Your Sponsored Snapchat Filter From Scratch.

Social Media 266

Social Media Recommendation Consumer PPC 266

ROI Revolution

MARCH 12, 2020

According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. Strain on events. As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

Retail TouchPoints

JULY 7, 2022

That’s because it’s the “everyday” influencers — creators who are making content as a side hustle rather than as a full-time job — who are able to truly, deeply engage with consumers. Social media platforms are the most visible, but it’s very difficult for creators to ‘own’ that experience,” said ShopStyle Collective’s Jerutis.

Marketing 266

Marketing Social Media Recommendation eCommerce 266

ESW

FEBRUARY 8, 2021

It’s the day of your big online sales event. You hit send on the email and social posts and watch as the traffic floods in. Your servers were overloaded due to the increase in traffic, your website is down, your brand is losing sales by the minute, and now the angry emails and complaints on social media begin.

Events 78

Events Shipping Costs Supplies Shipping 78

Retail TouchPoints

AUGUST 25, 2022

To make them as effective as possible, include product recommendations, top-rated gifts, purchaser-only special offers, callouts to sign up for your SMS program and anything else that may be of value to your brand. Otherwise you may find consumers flocking to your competitors to grab those early deals. Plan for the Cyber Ten.

Marketing 305

Marketing Shipping Costs Shopping Carts Channel 305

Retail TouchPoints

SEPTEMBER 20, 2022

While the bulk of retail media has been dominated by fairly basic website-based offerings — sponsored search, display ads, promoted listings — the true power of these offerings comes in connecting retail data with other channels, including stores and third-party platforms like social media and connected TV.

Retail 229

Retail Social Media Apparel Omnichannel 229

Kissmetrics

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. You have to think long term to reach the most number of consumers for your marketing campaigns. Web Content writer: works on blog posts, guest posts, social media copy, and landing pages.

Marketing 363

Marketing Social Media Document Article 363

FastSpring

MARCH 15, 2024

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

Games 194

Games Marketing Events Merchant Services 194

Retail TouchPoints

NOVEMBER 8, 2022

Adore Me creators also get access to Creators Digest, where they can meet fellow creators, get social media tips and even share their own content. We know who we all are, have regular meetings with the team, and even have fun community-building type events. Adore Me makes it easy for creators to participate in campaigns.

Social Media 196

Social Media Events Marketing Gifts 196

lateshipment

JANUARY 23, 2023

Different media is brought into effective action such as audio excerpts or photos on social media. This video can be included in the subscription newsletters as well as in the announcements on social media. It would also give them social proof of how the product looks without studio lights and editing.

eCommerce 130

eCommerce Social Media Events Other 130

Omnisend

DECEMBER 3, 2021

Different customers prefer to shop in different ways, and in-store pickup is an increasingly popular and convenient option for many consumers. In fact, nearly half of millennial and Gen Z consumers care about in-store pickup. Recent data indicates that almost 99 percent of global social media users can be reached via mobile.

Shipping Costs 148

Shipping Costs Social Media Mobile Events 148

BigCommerce

SEPTEMBER 12, 2017

Conducting high-level research into who buys what, when and why, with regards to Americans shopping online, can be costly and time-consuming — which is why we’ve done it for you. 21% have a pop-up store, or pop-up at events. 25% sell through Facebook (40% on social media as a whole). 6%) than Baby Boomers and Seniors.

eCommerce 420

eCommerce Beauty and Health Social Media Customer 420

365 Retail

APRIL 4, 2024

Artificial Intelligence (AI): AI enables personalised experiences at scale, from chatbots providing tailored recommendations to algorithms that adapt experiences in real-time. The Impact of Social Media on Experiential Campaigns Social media has significantly amplified the reach and effectiveness of experiential marketing.

Technology 52

Technology Marketing Social Media Presentation 52

Retail TouchPoints

NOVEMBER 15, 2021

The company is aiming to commercialize its community features with new shopping tools within Facebook Groups and linked product recommendations, and also is expanding its livestream offerings with the testing of live shopping capabilities for creators.

Recommendation 257

Recommendation Events Blog Information 257

365 Retail

MAY 10, 2024

They’re following you and talking about your products on social media. Nuanced understanding of needs: Targeting is most effective when you have a more comprehensive picture of the consumer. Zero-party data: This is the information that consumers freely disclose about themselves. They’re signing up for loyalty programs.

White Paper 115

White Paper Retail Information Customer Data 115

Retail TouchPoints

FEBRUARY 15, 2022

For one company to elicit so much panic from competitors and passion from consumers at the same time is a noteworthy feat. Before we get into the nuts and bolts of how to effectively engage with consumers on the platform, let’s take a look at the form commerce is taking on TikTok, which can be summed up in one hashtag: #TikTokMadeMeBuyIt.

Social Media 225

Social Media Shopping Carts Other Consumer 225

lateshipment

APRIL 17, 2020

Video content marketing has been proved time and time again to engage users more than textual marketing, and video marketing content is also consistently shared more and ranked higher on social media and search engine results. Again, make sure it’s concise enough to be shared on social media. Give Sneak Peeks.

Marketing 245

Marketing Shipping Costs Retail Social Media 245

Kissmetrics

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Not any more. There are more than 3.5

Social Media 363

Social Media Blog Marketing Other 363

Omnisend

JANUARY 8, 2024

Their loyalty makes them more likely to: Share your brand’s products with their friends and family Engage positively with your brand on social media Leave positive reviews These recommendations show potential customers your brand consistently delivers value and a positive experience. They encourage 57% of consumers to buy again.

Customer 88

Customer Customer Retention Social Media X-cart 88